Over the past couple of months, there have been quite a few announcements on revenue opportunities, process updates, and events that it is quite possible to lose track of all the exciting things that are here or on their way to Park Place. No doubt, 2018 is certainly an exciting time, not just for our clients and their experience, but for all of us at the dealerships and at corporate as well. Read more for a quick snapshot of Park Place’s most recent achievements and announcements:
1) 2nd Annual Park Place Luxury & Supercar Showcase – October 13, 2018
The date has been set and the official announcement revealed to the public. After a sold-out inaugural year, the Park Place Luxury and Supercar Showcase will return to the Four Seasons Resort and Club for its second year on October 13, 2018. The event once again benefits the Momentous Institute and tickets are currently available for purchase, ranging from $25-$50 for General Admission and $100 for VIP All-Acces. Last year, our volunteers were integral to the overwhelming success of the event, so please stay tuned for more information from our LSCS team regarding volunteer opportunities for this year’s showcase. For more information and to stay up to date as we count down to October 13th, please visit www.luxurysupercarshowcase.com.
2) Park Place Select– Launching May 2018
Park Place Select offers our clients the opportunity to let match a luxury car to their lifestyle via a monthly subscription fee. As the first dealership group in Texas to offer a subscription service, Park Place Select will offer subscribers three tiers (Prime, Plus, and Premium) featuring a collection of vehicles that align with their lifestyle and budget. We strive to provide exceptional experiences to our clients, and this new opportunity is truly all about the experience by letting the client exercise flexibility in the vehicle they drive each and every day. Whenever a client swaps out their vehicle for another, it is called a flip, and the monthly fee covers unlimited flips and insurance for our Select clients.
Once a client is signed up for the service, they can install the app which gives them direct communication with our concierge who will ensure each delivery or flip is seamlessly executed including ensuring the vehicle is pre-set to the client’s specifications and requests. Reservations for this exciting new way to experience Park Place are now being taken at parkplaceselect.com.
3) ParkPlace.com– The Next Generation Website
ParkPlace.com received a refresh last month to enhance our client’s online experience from researching our brand to filtering and viewing our inventory. Some of the updates appearing on the new website include:
- Decreased load time
- Fully responsive (i.e. can adjust to various screen sizes seamlessly)
- Inventory search widget on the homepage
- Research hub for all brands
- Higher resolution vehicle graphics
Fun Fact: Did you know that most website engagement happens “above the fold?” That means that the majority of our visitors are predominately engaging with what they see on their screen when the website initially loads. This is reflected in the new design as our content is more catered to what we know our clients and members engage with.
4. Park Place Auto Auction
Starting in February, the Park Place Auto Auction went live with Kenny Parmentier and Jordan Case at the helm. Every Wednesday at 2 PM, our team furiously auctions off vehicles to a group of registered dealers at what was previously known as Park Place Jaguar Plano. two auction blocks going simultaneously, resulting in an impressive number of vehicles successfully auctioned off each week.
5. Spring 2018 Vehicle Launches
A new year also means a new season of vehicle launches as 2018 models are introduced to our dealership’s inventory. This past week, the all-new Lexus LS 500 made an impressive debut at both our Lexus Plano and Lexus Grapevine locations, where clients had the opportunity to interact with Lexus’ re-imagined flagship Sedan while experiencing live music, fashion displays, savory bites, and refreshing sips courtesy of our various luxury partners.
A few other recent and upcoming vehicle debuts include:
- Jaguar E-Pace
- Bugatti Chiron
- Volvo XC40- recently named the 2018 European Car of the Year at the Geneva Motor Show in Switzerland
- Porsche Sport Turismo