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Park Place is recognizing Women’s History Month by celebrating the incredible women who help shape the organization every day.

In a historically male-dominated industry, women make up 15% of Park Place Members, serving in service departments, sales teams, parts, marketing, and administrative roles. Their contributions help drive Park Place’s continued success while also paving the way for other women to build careers in automotive.

Park Place technician Crystal Aranda has been with Mercedez-Benz Dallas since May 2025. She brings talent, communication skills, and the ability to build trusting relationships with clients and her co-workers.

“Being a woman in the automotive industry means representing and inspiring other women who may be interested in this career path,” said Crystal. “It means bringing diverse perspectives that help drive innovation and make the field more inclusive.”

Crystal explained she is able to make customers feel more comfortable asking questions or expressing concerns, especially women who come in with car troubles who can be intimidated by a typical shop environment. Creating trust and confidence is an important part of the client experience and Crystal is passionate about this mindset she brings to work every day.

With women accounting for more than half of car buyers, investing and supporting women is necessary for continued growth.

A client-first mentality is at the core of Park Place, and Crystal is just one example of the many Members who embody Park Place’s Experts in Excellence. Women across all nine dealerships and body shops continue to demonstrate that technical expertise, leadership, and exceptional client care go hand in hand.

At Park Place, we believe it is important to support and encourage women in every area of our business,” said Amber Garrison, director of marketing for Park Place Dealerships. “From the service drive to the showroom to leadership roles, the women at Park Place bring talent, professionalism, and perspective that make a meaningful impact on both our culture and the client experience.”

Women’s History Month is not only a time to recognize the contributions of women across Park Place, but also an opportunity to look ahead. Park Place is always recruiting talented women for roles across all areas of the dealership and is committed to supporting career growth for the next generation of professionals. To learn more about current opportunities and careers at Park Place, visit park place.com/careers.

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PARK PLACE PARTNERS WITH NONPROFIT, FAMILIES TO FREEDOM, TO HELP DOMESTIC VIOLENCE SURVIVORS

North Texas nonprofit Families to Freedom provides emergency transportation for victims of domestic violence, helping them reach a shelter or reunite with family. Park Place Dealerships is partnering with Families to Freedom to help provide support, ensuring safe journeys can continue through vehicle repairs and a community car seat donation drive.

Families to Freedom was selected as a 2025 Season of Giving recipient, part of Park Place Dealerships’ annual $100,000 commitment supporting local nonprofits. Through this partnership, the organization received an in-kind donation in the form of complimentary vehicle repairs and maintenance.

Since the partnership began in November, Park Place technicians have serviced five vehicles, donating their time and using their skills to keep Families to Freedom’s vehicles safe and ready to drive. These repairs have allowed Families to Freedom to redirect these typical vehicle funds elsewhere and have alleviated some of the financial stress that comes hand in hand with vehicle upkeep.

In addition to vehicle repairs and maintenance, Park Place is hosting a car seat donation drive across all nine dealerships. In the past 12 months alone, Families to Freedom has transported 1,150 children, many of whom needed car or booster seats to travel safely. To help ensure children can be transported safely, Park Place is collecting new or gently used car seats. Community members are encouraged to drop off donations at the nearest Park Place Dealership

Car seat donation guidelines and drop off locations can be found on Families to Freedom’s donation page.

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Park Place Dealerships Supports D CEO’s The Power of Play Celebration at SMU

Park Place Dealerships was proud to sponsor D CEO’s celebration of its second annual sports business special edition, The Power of Play, on March 10 at Southern Methodist University’s Armstrong Fieldhouse.

The event brought together more than 250 leaders from across the North Texas sports community for an evening that recognized the purpose, passion, and economic impact of sports in our region. From professional teams and business leaders to innovators shaping the future of athletics, the gathering reflected the strength of a sector that continues to influence how communities connect, grow, and thrive.

D CEO’s The Power of Play explores the ways sports shape careers, inspire communities, and create shared experiences that unite people across North Texas. The special edition highlights the universal drive to push boundaries, pursue excellence, and foster moments of connection through play.

Throughout the evening, guests enjoyed specialty coffees from Sweet Pours Coffee Bar, cocktails courtesy of Glenfiddich, a golf simulator experience provided by Game On!, photo moments with the MOTUS Photo Booth, sweet treats from Make Your Life Sweeter, and dinner from the SMU Hospitality Group.

One of the evening’s highlights was a lively panel discussion moderated by D CEO Executive Editor Ben Swanger, who conceptualized and developed the edition. The panel brought together an impressive group of sports leaders, including Clark Hunt, chairman and CEO of the Kansas City Chiefs and a major force in professional soccer; Nancy Lieberman, basketball Hall of Famer and trailblazing athlete and coach; Brian Ullmann, Executive Deputy Athletic Director for SMU Athletics; Rick Welts, CEO of the Dallas Mavericks; and Andrew Yaffe, CEO of Dude Perfect, for a conversation about leadership, innovation, and the powerful role sports play in shaping both business and culture.

As part of the sponsorship, Park Place showcased vehicles at the event, helping welcome guests and adding to the elevated atmosphere of the evening. Park Place Member were honored to be part of an event that celebrated not only the business of sports, but also the passion and community spirit that fuel it.

At Park Place, supporting moments that bring people together is part of who we are. North Texas continues to be a dynamic hub for sports, business, and entertainment, and Park Place is proud to stand alongside organizations and leaders helping move that momentum forward.

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BLACK TIE DINNER RAFFLE WINNER CHOOSES LUXURY VEHICLE AT PARK PLACE DEALERSHIPS

The 44th annual Black Tie Dinner filled the Sheraton Dallas Hotel in November, raising funds and awareness for the North Texas LGBTQ+ community. One of the evening’s most anticipated moments was our annual Park Place Dealerships Raffle.

Lucky attendee Richard Espinosa was announced winner who had a choice of a luxury vehicle from Park Place Motorcars Dallas, Park Place Volvo or Park Place Porsche. This February, he selected a Mercedes-Benz GLE SUV.

Park Place Dealerships has partnered with Black Tie Dinner for 17 years, helping advance its mission to create a community where all LGBTQ+ individuals’ lives are improved, accepted, and recognized. Park Place will again offer this vehicle raffle at the 2026 Black Tie Dinner, scheduled for Nov. 16, 2026.

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PARK PLACE BREAKS GROUND ON NEW PORSCHE AND EXPANDED VOLVO DEALERSHIPS

Park Place Dealerships broke ground on a new Porsche dealership and an expanded Volvo facility at 6000 Lemmon Avenue in Dallas. The project represents a significant investment in the client experience and the future of luxury automotive retail in North Texas.

Park Place Dealerships purchased 15 acres in December 2024 and plans to build a state-of-the-art Porsche dealership to be completed in 2027 as well as construct a Volvo service center adjacent to the existing Volvo dealership.

These projects allow Park Place to elevate the experience for both Porsche and Volvo clients in a meaningful way. The new Porsche dealership is expected to be one of the premier Porsche dealerships in the country, with the ability to serve clients at the highest level. At the same time, bringing the Volvo service center onto the property adds a level of convenience our clients truly value, creating a more seamless, efficient experience from the moment a client arrives onsite.

The Volvo dealership has been under renovation for the past eight months and is expected to be completed in May. The expanded sales facility will feature a new exterior and interior with a sleek new showroom and a client lounge that will be the living room of the dealership that offers a relaxing, modern space with comfortable seating, a self-serve coffee bar, and room for conversations with Park Place sales and service advisors.

A new service facility will be added onsite for the Volvo dealership, to handle service for all Volvo models. The service facility will open in 2027.

Park Place Porsche plans to move from its existing dealership on Lemmon Avenue across the street to 6000 Lemmon Avenue next year.

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Giving Back, Together: How Park Place is Supporting the Community This Holiday Season

At Park Place Dealerships, supporting the communities we serve is not something we reserve for a single season, it’s a year-round commitment rooted in service, compassion, and connection. Still, the holidays offer a meaningful opportunity to show up in especially tangible ways, and this season, Park Place Members have done just that.

From bringing joy to hospital patients and military families to ensuring local nonprofits have the resources they need, Members across the Park Place family have been actively engaged in spreading kindness throughout North Texas.

In the spirit of gratitude, more than 50 Park Place Members stepped out into the community before Thanksgiving to serve meals at Boys & Girls Clubs in Fort Worth, McKinney, and Dallas. These hands-on volunteer efforts helped ensure families and children could enjoy a warm, welcoming holiday meal.

In December, Lexus Plano Members visited Scottish Rite Hospital in Frisco to decorate a Christmas tree in the hospital lobby. The festive decorations helped create a warm, joyful atmosphere for patients, families, and staff. It is the small touches Park Place Members provide that can make a big difference during the holiday season.

Acura Members teamed up with Lexus Plano to provide toys, puzzles, shoes, clothes, pajamas, gift cards, and funds to cover two months of their mortgage to a family with a child battling cancer in Collin County. Through the nonprofit, Leia’s Kids, Members brought hope to a nine-year-old girl and her family during this difficult time in their lives. 

Members at Lexus Grapevine and Land Rover rallied together to support GRACE Grapevine’s Christmas Cottage. Hosting a holiday toy drive, Members donated and delivered new, unwrapped toys, shelf-stable pantry items, hygiene products, and cleaning supplies helping local families experience a brighter holiday season.

Motorcars Dallas and Porsche Dallas Members supported Operation Homefront by donating gingerbread house kits to local military and veteran families. The kits provided a “sweet” opportunity for families to spend quality time together and create joyful holiday memories.

At Motorcars Fort Worth, Members raised funds to provide holiday gifts for a dozen residents at Evergreen Life Services, a Park Place Season of Giving recipient that supports adults with intellectual and developmental disabilities. Each gift helped ensure residents felt celebrated and remembered during the holidays.

“These moments of service reflect who we are as a company,” said Amber Garrison, Marketing Director at Park Place Dealerships. “Supporting local organizations throughout the year and especially during the holidays, allows our Members to connect more deeply with the communities we serve. It’s about showing up, building relationships, and making a meaningful impact together.”

As the season of giving continues, Park Place remains grateful for its Members, nonprofit partners, and the communities that make this work so meaningful. Giving back isn’t just something we do—it’s part of who we are.

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Local non-profits to share $100,000 in Season of Giving grants

This holiday season, 19 North Texas non-profits have been awarded a grant from Park Place Dealerships. Nearly 600 charitable organizations applied for a 2025 Season of Giving grant. The 19 organizations chosen align with one of Park Place’s Four Pillars of Giving: Arts, Education, Advocacy, and Medical Research.

“With this year’s recipients, Park Place Dealerships has now awarded half a million dollars to 103 local nonprofits across North Texas since 2020,” said Kara Connor, Community Engagement Manager for Park Place Dealerships. “Each of these nonprofits create lasting change in our community and we are happy to bring awareness to another 19 that typically don’t receive a lot of exposure.”

Under Park Place Cares, Park Place Dealerships’ philanthropic arm, the Season of Giving program provides a one-time grant ranging from $2,500 to $10,000. Each submission was carefully reviewed and considered by a committee of Park Place Members. The 19 nonprofits receiving a Park Place Dealership’s 2025 Season of Giving grant include:

Adriana’s Angels (FORT WORTH)Adriana’s Angels provides financial assistance, essential resources, and emotional support to children and families battling a childhood cancer diagnosis.

Be the Difference (DALLAS) Created by four ovarian cancer survivors, Be the Difference improves lives through education, support, and research for those affected by ovarian cancer.

Elmwood Farm (DALLAS) In the heart of Oak Cliff, Elmwood Farm is a one-acre urban farm that cultivates healthy relationships between land and neighbor.

EmpowerPix (DALLAS) The organization uses the art of photography, instruction in digital literacy and mentorship to help high school and college graduates discover their purpose.

Evergreen Life Services (FORT WORTH) Serves and advocates for adults with intellectual and developmental disabilities.

Families to Freedom (ADDISON) The non-profit focuses on serving and protecting survivors of domestic abuse.

Friends of Rescue Animals (ROWLETT) Friends of Rescue Animals is a 100% volunteer-operated nonprofit dedicated to improving the lives of homeless pets in North Texas.

Frisco Fastpacs (FRISCO) Feeds at-risk children who rely on supplemental food assistance by providing weekend meal packs.

Givingmas (DALLAS) Strengthens communities by providing families facing hardships with short-term and personalized assistance, connections to donors and community resources. 

Hearts for Homes (DENTON) Heart for Homes provides no-cost home repairs for low-income seniors in Denton County.

Little Hearts of Hope (MCKINNEY) Supports children who have a family member battling cancer.

Living Hope (PONDER) Provides hope and healing to veterans, children, and adults through equine therapy.

Plano Metropolitan Ballet  (PLANO)  This organization is dedicated to provide affordable, high-quality dance opportunities while instilling a love of dance in its company members.

Refresh NTX (FRISCO) Since 2019, Refresh NTX has helped children in the community through quarterly distributions of Refresh Packs – customized hygiene kits designed to meet each child’s needs and help them feel healthy and confident.

The Love Pit (DALLAS) The Love Pit advocates for and protects bully breed dogs through rescue programs, education and community outreach.

The Way Back (RICHARDSON) Restores families and strengthens communities by helping previously incarcerated individuals with vital documents, hygiene, clothing, and job training.

Why Not You (FORT WORTH) Empowers youth to choose life and break the silence around mental health and suicide by provding safe spaces, practical tools, and compassionate guidance.

Young Women’s Preparatory (DALLAS) Teaches young women strong academic and leadership skills to succeed in college and life.

FYT Wellness (DALLAS) Provides information and resources to local youth on the importance of oral hygiene and offers clinical exams and preventative treatment.

In addition to the grants, Park Place Members are actively engaged in volunteering with as many non-profit partners that need assistance throughout the year.

“There are so many incredible non-profits that are driving meaningful change across North Texas,” said Matt Woolsey, Area Vice President for Park Place Dealerships. “Our team is committed to being a great partner to strengthen our community. It’s wonderful to see our Members embrace the spirit of giving, which allows Park Place to extend its impact far beyond our dealership walls.”

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Dallas Arboretum and Botanical Garden Celebrates 20 Years of the City’s Premier Autumn Experience Through November 2

The 20th annual Autumn at the Arboretum is in full swing, featuring more than 100,000 pumpkins, gourds and squashes that transport guests to a fall wonderland. Park Place Dealerships, the official automotive sponsor, is helping bring this highly anticipated annual event to life.

Running through November 2, Autumn at the Arboretum welcomes guests from across Texas to experience breathtaking fall scenes featuring pumpkins from Floydada – known as the Pumpkin Capital of Texas. As guests stroll the walkways, they will encounter more than 150,000 vibrant, fall-blooming plants, creating a sensational seasonal display.

This year’s special feature, ¡Mundo México!, celebrates the beauty and richness of Mexican culture. The exhibit showcases contemporary art, harvest traditions, and iconic sculptures by world-renowned Oaxacan artists Jacobo and María Ángeles.

“There’s no better way to celebrate new beginnings than by spending a beautiful fall day at the Dallas Arboretum,” said Kara Connor, Community Engagement Manager at Park Place Dealerships. “Park Place is honored to once again support Autumn at the Arboretum, bringing families and friends together to experience the beauty of the fall season and enjoy the creative and colorful ¡Mundo México!exhibit.”

For more information on Autumn at the Arboretum and to plan your visit, please go to www.dallasarboretum.org.

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Park Place Dealerships Benefits Children’s Health through BOO Yard Sign Challenge

Park Place Dealerships BOO Yard Sign Challenge is back this Halloween season, bringing spooky fun to neighborhoods across North Texas while supporting local pediatric patients at Children’s Health.

BOO!

Hosted by the Women’s Auxiliary of Children’s Medical Center, the challenge encourages North Texas community members to “BOO” their neighbors, with 100% of proceeds benefitting Children’s Health.

Those who want to participate can join the fun by secretly leaving a “BOO” yard sign in their friends and neighbors yards along with Halloween treats at their doorsteps. The trick is to remain undetected, keeping the spooky secret alive. The challenge runs through October 31, 2025.

Participation is simple and fun, and includes the following steps:

  1. Purchase a BOO Yard Sign: Signs are available for $25 each at childrens.com/boo.
  2. Pick up Your Sign: During online checkout, choose the nearest neighborhood pickup location (Park Place Lexus Plano, Park Place Motorcars Dallas, or Park Place Porsche) and select a convenient pick up date/time.
  3. BOO Your Neighbors: Place the BOO yard sign in your neighbor’s yard, leave Halloween goodies at their doorstep, and make sure to do it without being spotted.

Each sign has instructions on how recipients can continue the challenge to keep the spooky spirit alive in their neighborhood. Participants can begin “BOO”ing their neighbors starting October 1.

“We look forward to this challenge because it is a chance for our team to spread some spooky fun all across North Texas,” said Kara Connor, Community Engagement Manager of Park Place Dealerships. “Our goal is to see a BOO yard sign in every neighborhood, with every dollar raised supporting the children and families at Children’s Health.”

Purchase your BOO yard sign, spread some frightful fun, and be part of a community-wide effort to make a lasting impact. To purchase your sign and learn more, visit childrens.com/boo.

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Park Place Partners with The Gents Place for Exclusive Launch of GentsTV

Park Place Dealerships has always believed that luxury is about more than a car—it’s about lifestyle, service, and creating connections with our community. That’s why we are proud to be the first and exclusive automotive dealership partner featured on GentsTV, a new in-club media network created by The Gents Place, a luxury barber and business club in North Texas.

GentsTV was designed to deliver original storytelling, lifestyle programming, and curated advertising across The Gents Place’s club network. Members—business leaders, entrepreneurs, and executives—spend time in the barbershop, making it the perfect setting for premium content and meaningful brand connections.

“This platform aligns with our commitment to delivering luxury, excellence, and value to our clients in a premium, business-focused setting,” said Kara Connor of Park Place Dealerships.

For partners like Park Place, the benefit goes far beyond the clubs’ walls. GentsTV programming is amplified through email, social media, and networking events, extending the conversation into digital and community spaces where members are most engaged.

Park Place and The Gents Place have partnered since 2014, building a relationship rooted in shared values of excellence, attention to detail, and a commitment to service. This next chapter expands that partnership onto a new media platform, blending engaging content with premium brand experiences.

“We are honored to launch with Park Place Dealerships, a name synonymous with luxury and service in DFW,” said Ben Davis, Founder of The Gents Place.

Founded in 2008, The Gents Place is known for its world-class grooming services, curated retail, and networking lounges designed to help members invest in themselves and their communities. By joining forces through GentsTV, Park Place is extending its presence into a setting where leaders and innovators come together—aligning perfectly with our mission of serving clients who expect nothing less than the best.

At Park Place, we know that true luxury is found at the intersection of craftsmanship, service, and lifestyle. Our exclusive partnership with GentsTV represents just one more way we’re bringing that philosophy to life for our clients.