Mechanical Mindset with Park Place Porsche’s Shop Foreman

Member Spotlight: Steven Taylor, Park Place Porsche Shop Foreman

“I’ve been interested in mechanical things forever,” says Gainesville, Texas native Steven Taylor. “I knew it was my niche from day one. At 13, I started saving up money from jobs baling hay and mowing yards for an old truck to work on. And I got one! A 1978 Chevy Silverado, all primer and no motor.”

He’s still got it – both the truck and the energetic drive to keep it running.

He’s rebuilt nearly everything and replaced what can’t be rebuilt. He’s swapped out the headliner, seats and just about every knob and switch one can imagine. “I’m on great terms with the local junkyard dealers,” he says.

He’s yanked out old engines when they gave up their ghosts and installed used powerplants (at one point, he installed a used 5.7-liter, 198 hp police car engine. The current engine bay occupant is a classic Chevy LS with all the up-to-date technology.

He didn’t spray the paint, a shiny metallic blue – that was his high school graduation present. “One of the best gifts ever,” he grins. 

Country Roots

A self-described “country boy” and proud of it, he listens to Texas country music and other old-school C&W music artists, lives in Justin on a quarter-acre with his wife and three daughters (ages 14, 9 and 7), and thoroughly enjoys the peace and quiet of rural life.

His Park Place Career

Preserving that down-home feel means driving nearly 80 miles round-trip to his gig at Park Place Porsche Dallas, where he just celebrated his 10-year anniversary. It’s a price he’s happy to pay. “It’s nice to be able to watch them walk or ride their bikes to and from school with hardly any traffic,” he says

He started with the company as a technician and his skills were quickly noticed. He helped jumpstart the Park Place Motorsports program, which led to a promotion to team lead and then his current role, shop foreman, four years ago. He’s now responsible for 29 team members.

His daily duties include working with service advisors, technicians, warranty administrators, parts sales and tracking processes of every description. 

“Basically, I solve puzzles,” he says. “A lot of what we do is pretty straightforward, with all the computerized diagnostics we have today. But there’s still plenty of call for techniques that aren’t covered in manuals. That’s where I can help by guiding techs to find the right tools and information so they can succeed in helping our clients. Helping them learn how to learn, where to find information and diagnose issues, is really the best part of my day.”

Family First

When he’s not chasing solutions at work or his kids around the yard, he enjoys watching action-packed movies and participating in outdoor activities, including archery hunting and fishing. 

And the truck? It’s done now? “Oh no, not by a long shot,” he laughs. “I even bought a spare parts truck so I can keep working on it and making it better!”

Sophia, Olivia, Aleigh, Amber and Steven

 

Park Place Dealerships Kicks Off Season of Holiday Giving with Philanthropic Programs

For Every Act of Kindness Shared with Hashtag #giveamazing Lexus will donate $10 to Boys & Girls Clubs of America


The holiday season is a time of increased giving across North Texas and Park Place Dealerships is leading the way for members, clients and the community to give back to help those who may need it. Organizations Park Place will be supporting during this season include Salvation Army, Boys & Girls Club of America, Community Partners of Dallas, Arlington ISD, and Toys for Tots.

“We care about our community and are glad to provide support to those in need,” said Dave Evans, chief marketing officer for Park Place Dealerships. “There are many families who struggle throughout the year and our members continually look for opportunities to help others. During this holiday season, we are partnering with various charities and we have made it easy for the community to join these efforts.”

Give Back with Park Place 

Park Place Lexus stores in Grapevine and Plano are participating in the Lexus Give Amazing program, which kicks off November 22. Lexus is simply asking people to share acts of kindness on social media with the hashtag #giveamazing. For each submission using the hashtag, Lexus will donate $10 to the Boys and Girls Clubs of America up to a total donation of $100,000.

Park Place Motorcars Dallas and Park Place Porsche Dallas are participating in the Salvation Army Angel Tree program. Clients and members can pick an angel off the tree at the Lemmon Avenue dealerships. The angel tags are printed with a child’s name, age and gift ideas from their wish list. Participants purchase gifts and return them to the dealerships by the deadline on the tag. Park Place members will deliver the gifts to one of the 11 Salvation Army Distribution centers for delivery to a family. 

Park Place Motorcars Arlington is collecting new and gently used coats, jackets and shoes for students in Arlington ISD, where approximately 64,000 students (70% of students) are identified as “low socio-economic.”

Park Place Dealerships’ corporate office, located in Las Colinas, also will be collecting toys for distribution for the Community Partners of Dallas. Unwrapped toys can be dropped off at the front desk at 350 Phelps Drive in Irving.

Porsche Grapevine is collecting non-perishable food throughout November to donate to a local food bank and will be collecting Toys for Tots thru December 9th. Park Place Motorcars Grapevine is donating food for GRACE for Thanksgiving dinner and participating in Toys for Tots thru Dec. 13.

All of these efforts are part of the Park Place Cares program, which encourages Park Place’s 2,100 members to volunteer their time and resources to serve the community in which they live and work. The community can support any of these initiatives by donating toys, food, or sharing their act of kindness on social media with the hashtag #giveamazing


Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships operates 17 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

Supporting Our Superheroes with Children’s Cape Day

Cue your favorite superhero ballad or theme song- because that’s what the Park Place Dealerships team has been playing on repeat for the past month.  

It’s no secret that Park Place Dealerships is committed to the community. In 2019 alone, we have supported over 300 organizations and causes through the Dallas-Fort Worth metroplex. But, Cape Day was a ‘first’ for us and it’s certainly one we aren’t going to quickly forget. Now that it’s over, we humbly and fondly reflect on the super-success of this year’s Cape Day Challenge and Boardwalk Bash- benefitting the patients at Children’s Health.


All Heroes Should Wear Capes

As one of eight companies that competed in a friendly battle for the best design, Park Place created a cape that allows young patients to make a powerful and personal statement by finishing the heroic statement, “I am…” with their own words. Our design received the most votes during the Phone Bank on WFAA Channel 8, and was printed on this year’s cape and delivered to the patients at Children’s Health.

What made this extra special were the stories and support the Park Place family shared. Some have a personal connection with the organization, while others deeply support medical research and children’s advocacy on their own as well. So naturally, members were eager to sport their capes. 

For one of the first times in recent years, all Park Place Dealerships participated by taking a photo with their superpower, donating themselves and encouraging donations, and spreading the message on social media with #CapeDayNtx.

“This was a fun and creative opportunity to work with Children’s Health,” said Dave Evans, Chief Marketing Officer of Park Place Dealerships. “Everyone at Park Place is excited to see the kids proudly wearing our design on their capes. We hope our small part in this event brings a lot of joy to kids who have an illness or injury.”

The initiative ended with a Boardwalk Bash in Granite Park in Frisco, Texas. And using her own super-strength, Anam Ali, Experiential Marketing Manager managed to feature a stunning Lexus LC (famously used in the Black Panther blockbuster) and the Men In Black Lexus RC-F specification at the event. 

When it comes to community initiatives, and why supporting organizations like Children’s Health and Cape Day is integral to our mission, Anam says it best:

“The Children’s Health Cape Creation Challenge is a community effort supported by our entire dealer group,” says Anam Ali, Experiential Marketing Manager for Park Place Dealerships. “While we’re happy to win the design award, the best part of the event is seeing the smiles of so many wonderful, happy children.”

 


Park Place Dealerships employs more than 2,100 people and operates 17 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, Maserati, and Karma. For more info, visit parkplace.com.

 

A Short History of the Porsche Panamera

When you open up the history books, there isn’t a ton of dust when you turn the page to the Porsche Panamera. The Panamera is on the verge of its ten year anniversary release date, the accolades continue to pile up. If you’ve ever been behind the wheel of the four door sedan, you are familiar with the scenario of the Panamera turning heads just as often as one turns corners. As the Panamera reaches its Ten Year Challenge, we look back at some amazing moments in the popular Porsche’s rise to fame.

For a look at all 2018 Porsche Panamera Inventory visit us at Porsche Dallas or Porsche Grapevine.

2010 Porsche Panamera Enters the Market

The 2010 Panamera was released to the public with plenty of generational fanfare as Porsche 911 drivers and luxury sedan owners both flocked to purchase the performance rookie of the year.

Notable Recognition: 2009 Bloomberg Car of the Year, 2010 Car and Driver Editor’s Choice, 2012 – 2013 Edmunds Best Retained Value Award & 2013 KBB Best Resale Value Award

Refresh Button Pressed in 2014

As legend grew, the sedan enjoyed exterior enhancements, evolving engine tuning, and iconic interior impressions. Drivers loved the classic, athletic feel as passengers appreciated the comfortable seating arrangement. The auto market and media outlets also noticed the trends, as it racked up several more awards along the way.

Notable Recognition: 2014 Robb Report – Best of the Best – Sedans (Turbo S), 2014 ALG Premium Executive Car, 2014 Edmunds Most Popular, 2014 Edmunds Best Retained Value, 2016 KBB Best Resale Value: High – End Luxury Car

Next Top Remodel: 2017 Porsche Panamera – Current

This Porsche came down the runway featuring an all new look to complement it’s thrilling, driving personality with the 2017 release.

Notable Recognition: 2017 – 2019 KBB Best Resale Value: High-End Luxury Car, 2018 KBB 5 Year Cost to Own Award: High-End Luxury Car, 2019 Motorweek Best Dream Machine

Porsche’s four door icon continues to be an iconic figure during its second generation within the Porsche lineup. Park Place Porsche and Park Place Grapevine offer several 2018 Porsche Panamera models available. For more details on inventory selection and pricing options, visit parkplace.com.

 

Dallas Stars Casino Night Sets Record Raising More Than $400,000

20th Annual Dallas Stars Casino Night at Park Place Lexus Plano raises more than $400,000 for the Dallas Stars Foundation

 

More than 750 Dallas Stars fans filled the showrooms at Park Place Lexus Plano for the 20th Annual Dallas Stars Casino Night. The event raised $403,711 for the Dallas Stars Foundation, shattering last year’s record for the most money ever raised in a single night for the charity. 

The Star-studded event featured the entire Stars hockey team serving as casino dealers, including players, coaches, play-by-play announcers, and front office staff. 

Tess Constable; Dallas Stars Foundation President Marty Turco; and Ashley Wasserman

“Our signature fundraising event was another smashing success,” said Marty Turco, Dallas Stars Foundation President, former Stars goaltender and NHL All-Star. “Being at many of these great nights over the years, we experienced our best yet!  Nothing beats our fans, sponsors, donors mingling with our players and staff. Always the best night of the year, we continue the tradition of having fun and making an enormous difference in the community. Our relationship with Park Place continues to be inspirational; we cannot thank them enough for their friendship and gratuitousness.  The Dallas Stars Foundation and our community thanks and applauds everyone for their attendance and support this year.” 

DJ S.O.U.L Jah entertained the crowd as fans bid on a selection of autographed memorabilia, including jerseys from current and former Dallas Stars players, as well as unique experience packages such as the opportunity to travel with the Stars team for a two game road trip. Guests enjoyed a delicious buffet from III Forks Steakhouse, Jack Daniel’s Whiskey Tastings and a diamond bar provided by J. Patrick Diamonds, Inc. 

 
“We’re very excited to be part of this outstanding achievement,” said Jordan Case, Park Place Dealerships President. “Over the years, this event has grown into one of the highlights of our philanthropic program. I loved walking through the dealership and hearing everyone laughing and having a good time. The Stars players, coaches and executives were all fully engaged with the fans. And the players seem to be having as much fun as our guests. We are very proud to be associated with the Dallas Stars Foundation. They have done so much over the past two decades to help kids throughout North Texas.”

Dallas Stars VP Corporate Partnerships Grady Raskin; Park Place Dealerships president Jordan Case; Dallas Stars head coach Jim Montgomery; Park Place Lexus Grapevine GM Gary Venner; Dallas Stars captain Jamie Benn; and Dallas Stars Foundation president Marty Turco

The Dallas Stars Foundation focuses its efforts on providing support to the children in the community through youth hockey programs, youth engagement, and health and education. More at https://www.nhl.com/stars/community


Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

 

 

 

Jaguar Has the Perfect Gift For You and Your Pet This Christmas

Jaguar has dog owners covered this Christmas with the launch of its all-new Pet Products. Designed for comfort and convenience, the bespoke accessories are the perfect present for four-legged friends this festive season. 

For non- four legged Jaguar accessories to wrap up for a loved one (or yourself) this holiday, visit Jaguar DFW.


Jaguar has dog owners covered this Christmas with the launch of its all-new Pet Products. Designed for comfort and convenience, the bespoke accessories are the perfect present for four-legged friends this festive season.

The premium accessory range puts canine comfort at the forefront with a spill-resistant water bowl, foldable carrier and convenient rear access ramp. Muddy paw prints in the car will also be a thing of the past, thanks to a quilted luggage compartment liner and handy portable shower.

Selected to meet the needs of customers and their canines, each accessory has been designed with the comfort and well-being of each animal in mind. They are available now across Jaguar’s range of SUVs – the PACE family – and the XF Sportbrake.

Jaguar Pet Products have been designed to deliver convenience and performance for owners and their animals. Furthermore, accessories such as the rear access ramp can help protect the muscles and joints of older animals, ensuring their well-being is at the forefront of every journey.

The portable rinse system is ideal for washing pets before they enter the vehicle and can be used to clean equipment such as bikes or wetsuits. An integrated hand pump allows users to create the pressure required for a minimum of two minutes continuous flow, depending on the setting selected. Available in a Jaguar branded bag, it can be secured to the ‘D’ loops in the rear luggage compartment during transit.

Suitable for animals up to 187lbs, the foldable access ramp allows access to the rear luggage compartment without the need for owners to lift their dogs. It features aluminum side panels and a plastic center section with a high-grip tread pattern. Rubber feet keep it in position when in use and retaining straps are available for stowage.

The foldable carrier provides a comfortable environment for the transportation of pets thanks to its lightweight metal frame and quilted fabric cushion. It is available alongside the spill-resistant water bowl, which has a capacity of about 11.8oz. and a rubber base to prevent it from moving when driving.

Manufactured from a soft, quilted fabric, the tailored luggage compartment liner protects all carpeted areas of the rear load space, including the floor, second row seat backs and side walls. It has an integral rubber mat and detachable bumper protector, making it easy to wipe clean. The new Jaguar Pet Products are available now, click here to find out more.

2019 Jaguar E-Pace: How To with the All Surface Progress Control

All Surface Progress Control (ASPC) is a low-speed cruise control that helps you to maintain optimum handling in low traction situations. I can be found in the Jaguar XE, the F-Pace, and most recently the new Jaguar E-Pace, available at Park Place Jaguar Land Rover DFW. 

ASPC helps you maneuver the vehicle on slippery surfaces, including snow, mud, water, grass, gravel, and sand. As explained in the video, the system can be enabled whether the vehicle is stationary or moving, when the brake pedal is fully released. This “cruise control” like system provides your Jaguar with controlled progressive assistance to:

  1. Pull away from a standstill, in a forward or reverse direction on level ground, and uphill or downhill.
  2. Perform low-speed maneuvering in a forward or reverse direction.
  3. Make progress and maintain a selected set speed up to a maximum of 19 mph (30 km/h).

You can operate the ASPC system by first selecting your driving mode based on conditions; second, select the required position for the gear selector; third, release the brakes to allow the vehicle to progress to the default speed depending on the driving mode; and finally the ASPC system maintains the default speed for descent control mode, but will exit the descent control mode if the accelerator pedal is pressed or the steering wheels’ Set+ button is pressed. Watch the video below for your ‘how-to’ on this safety system found in your Jaguar.

For more information on your safety and car systems, reach out to our team of product specialists at Jaguar DFW in Grapevine.  

 

Why It’s Your Year to Invest In Luxury

There is an authenticity attached to luxury ownership that simply cannot be replicated. It’s not just a car, it’s an investment in exceptional engineering, precise attention to detail, and an authentic portrayal of a high-performance lifestyle that will not disappoint for any new or pre-owned client. 


Whether it’s the Porsche 911, Mercedes AMG GT, Bentley Bentayga, or a Lexus LS, there is something about luxury vehicles that captures attention and demands a market.

The luxury vehicle market is expansive with base vehicle models starting around $40,000, making the opportunity to choose to cruise in a luxury vehicle a viable option for young and seasoned professionals alike.  While 40k isn’t a modest sum in the least, the buyer can be confident that they are receiving a first-class machine in exchange for the price tag.

We understand that a vehicle is one of life’s most practical investments, and choosing to purchase a luxury brand is a bold statement of enhanced design, safety, and performance unchallenged by the “affordable” vehicle segment.

In this series, we will investigate the key differences between a luxury model and their affordable counterpart for our various brands including Volvo, Lexus, Porsche, and Jaguar, addressing the pros, cons, and frequently asked questions when a client is deciding whether or not to dip their toes into the luxury automobile segment.

But first, why luxury?

1. Luxury brands offer enhanced performance within their entire line-up of cars.

Acceleration and fuel economy are continuously improving year over year among the luxury segment. From base models to bespoke, you as a consumer will have increased high-performance options at your fingertips when purchasing a luxury vehicle. Looking at the new 2017 Land Rover Discovery, it has four models available ranging from base MSRP of $49,990 to $73,950. Each ticket price allows the client to benefit from key features.

The base SE model offers 340 hp, 19″ 5 split-spoke allow wheels, keyless entry, leather seats, 10 speakers, an 8-inch color touchscreen, and rain-sensing windshield wipers. The First Edition (base MSRP of $73,950) offers that and then some, including 21″ 10 split spoke alloy wheels, all-terrain progress control, Windsor leather seats, a surround camera system, and a Meridian Sound System with 10 speakers, subwoofer,  and 10-inch color touchscreen. The quality is consistent throughout, and a luxury vehicle consumer will receive more at the base model than some economy class counterparts.

2. Consistent quality throughout the entire hardware and software of the vehicle.

State of the Art equipment and safety features are standard among luxury vehicles. For example, the 2017 Lexus GS offers the Lexus Safety System+, fit with a Pre-Collision System, Pedestrian Detection, Lane Departure Alert, Steer Assist, All-Speed Dynamic cruise control. These features are now standard across Lexus, increasing their brand’s value on the second-hand market and further distinguishing it among economy class options.

Certified Pre-Owned programs and manufacturer-backed maintenance are also perks of luxury ownership because you are not just a consumer or customer, you are a client and should be treated as such throughout your luxury new and pre-owned ownership experience.

3. Crisp design, beautiful contour, and insane comfort cohabitate peacefully in luxury models.

The manufacturer’s designers and engineers pay close attention to not only the overall aesthetic of the vehicle but also the fine print details of each element that makes up a luxury vehicle.

The quality of materials used is just as important as the way they look when pieced together- an attention that can only be appreciated at the luxury level of vehicle ownership. For example, Bentley Motors offers a limitless spectrum of color so that Bentley clients have millions of possible color and trim combinations to make their luxury vehicle extraordinary. Mulliner, Bentley’s personal commissioning division, offers the perfect solutions-like state-of-the-art color recognition software-to attain the perfect hue for a truly bespoke creation such as the Limited Edition Mulsanne Design Series:

 

4. Luxury vehicles have a higher resale value than their economy counterparts.

According to Forbes, new cars lose immediately about 20% of their value as soon as the new owner drives it off the lot. Fast forward five years later, and certain models will depreciate faster than others (some up to 80%). Since depreciation is the single largest cost of vehicle ownership, it’s important to choose a brand and model that’s been engineered to retain its value for years after it leaves the lot.

Say you decided to purchase a brand new 2017 Lexus GS at an MSRP of $52,590. Five years from the date of purchase, you decide to sell. Odds are that the Lexus GS will depreciate less over 5 years than your budget-friendly models and thus will result in a higher resale value. According to Kelly Blue Book’s 2017 Best Resale Value Awards, the 2017 Lexus GS will retain 42% of its value 36 months post purchase, and then 31% at 60 months- making it the winner of “Best Resale Value” in the luxury segment.


The available technology and safety features, fuel economy, and exceptional design of a model are also key to choosing what vehicle cost will give you the most cost benefit to fit your unique lifestyle.

This is not to say that there are no economy class vehicles that are fantastic on the road or provide their passengers with peace of mind in terms of safety, but there is an authenticity attached to luxury ownership that simply cannot be replicated.  Exceptional engineering, precise attention to detail, and an authentic portrayal of a high-performance lifestyle will not disappoint for any new or pre-owned client.

Amongst all the pros and cons answering the question of “Why Luxury”, one thing is for certain, – ‘you get what you pay for’ and what you pay for is an aboslutely exquisite luxury ownership experience.

The Mercedes- Maybach S 650: The Most Luxurious S-Class on the Market

The 2018 Mercedes-Maybach S650 is full of cutting-edge technology and is the most luxurious four-door auto offered by Mercedes-Benz, coming in at an MSRP of $198,700.


The Most Luxurious S-Class on the Market

The 2018 Mercedes-Maybach S650 is full of cutting-edge technology and is the most luxurious four-door auto offered by Mercedes-Benz, coming in at an MSRP of $198,700.  This year saw the Maybach undergo an exterior refresh, including a new front apron ringed in chrome, taillamps with the “Stardust” effect, and an extended body.

The Maybach S650 houses a handcrafted 6.0L V12 Biturbo engine with an output of 738 lb-ft of torque. Technology updates to the transmission, including two overdrive ratios, allow for enhanced highway fuel efficiency. 

MAGIC BODY CONTROL® ensures a proactive, fully-active suspension.  The camera-based Road Surface scan eyes the road ahead to prepare the suspension before the wheels make contact with any bumps or dips in the road.  The car can gently hug and lean into corners, much like a skiier on the slopes, thanks to its CURVE functionality. The technology reduces the force felt due to external conditions, providing each passenger with a luxury experience from every seat no matter the surroundings.

Bringing User Experience to the Highest Level

The Maybach’s most notable feature remains its elongated wheelbase, which sits nearly eight inches longer than its Mercedes-Benz S Class counterpart.

The S650 interior greets the driver with a fully digital cockpit, accented with topstitched Nappa leather, which is even included on the Maybach’s ceiling. Described as the contrast between “high-level sportiness” and “luxurious spaciousness”, the Maybach is the showcase of a luxury model. A pair of high-resolution widescreens display all virtual gauges, vital information, infotainment controls, and the realistic animations of driving systems provide an unparalleled user experience. Screens are now displayed behind a single piece of glass, resulting in a sleeker cosmetic appearance. For further user customization, approximately 300 LEDs bring a unique sense of environment to the cabin- all without the use of a single conventional lightbulb. Not only does this feature provide a unique aesthetic moment, but the lighting concept also promotes a safer and less stressful environment for all aboard the Maybach.

Determined to cut down on the headache of dealing with cables on the go, the ’18 model introduces wireless phone charging to the mix. Charging can be automatically initiated by laying a phone face up on the mat located in the center. Located in the center console, charging can be automatically initiated by laying a phone face up on the charging mat.

The Best Seat in the House

The Maybach returns one of the most comfortable backseat passenger experiences, making it the heart and soul of the model. The vehicle’s extra length increases rear seat legroom, allowing for full extension of the power-operated leg rests, and a rare spacious back-seat experience for passengers.

The rear compartment includes temperature controlled seats, built-in massage features that offer two modes with a “hot stone” treatment, heated armrests, and a two-screen entertainment system. Entertainment screens attached to the front seatbacks offer rear passengers their own set of infotainment controls, as well as individual sets of wireless headphones.

For those wanting to push the backseat options further, the Maybach offers individual seat arrangements, folding tray tables, and a refrigerated box for added luxury.

Targeting those who place value on impeccable luxury, Mercedes-Maybach sets the bar for “exclusivity and individuality”, celebrating the blend of luxury comfort and perfect craftsmanship, and the illuminated door sills serve to remind any who enter the vehicle, of the kind of luxury experience they’re about to embark on.

The Maybach has officially graced the Park Place Motorcars Dallas showroom floors, so if you have any questions or inquiries regarding the most luxurious Mercedes Sedan. 

Jaguar Celebrates the Original ‘Experimental Jaguar’ with the Limited Edition XJ50

After 50 years of making their flagship Sedan, Jaguar is celebrating half a century of tradition with the launch of the Jaguar XJ50.  On this limited edition, a passenger will note unique front and rear bumpers, as well as ‘purposeful’ 20-inch wheels with Gloss Black Diamond Turned Finish. Unique badging arms the rear and side vents, to accent four striking paint options include Fuji White, Santorini Black, Loire Blue, and Rosello Red.

The XJ50 remains true to its Jaguar core, representing the heritage of the XJ Sedan with a “balance of design, intelligent performance, and indulgent luxury”- according to Ian Callum, Jaguar Director of Design.  It’s a cornerstone of Jaguar design and it’s a model worth celebrating. Below we travel back to the beginning of the XJ legacy at the Paris Motor Show, to see what lead to the creation of a limited edition XJ.


The debut of the XJ

1968 XJ Series 1

1968 marks the year the Jaguar XJ debuted as an ‘eXperimental’ project for the luxury manufacturer at the Paris Motor show, and later named ‘Car of the Year’ by Car Magazine. Jaguars of the late 60’s, including the XJ6 Series 1, were marked with a low seat back because Sir Williams Lyons insisted that the top of the seats should never be seen above the belt line. This feature specification disappeared in the coming years, but still represented Lyons’ forward thinking mentality with Jaguar and specifically, the XJ.

 

XJC Series 2

Series 2 Launches

The Series 2 launched in 1973 at the Frankfurt Motor Show. While reminiscent of its predecessor, Jaguar now also offered the XJ in an exciting two-door coupe design. The designers took five years of learnings to implement key changes like a long, more luxurious wheelbase in the sedan versions, reserving the short wheelbase for the Coupe. Come 1977, the coupe was discontinued after reaching just over 10,000 units in completed production. 

A Classic Update

XJ Series 3

When it was almost time for a Series 3 model to launch, Jaguar looked outside their design circle for the restyling. The famous Italian house of Pininfarina delivered a classic update that brought instant acclaim to the Series 3. A new vertical bar radiator grille, a new roof, new door handles, and improvements to the interior helped propel the redesigned XJ to one of Jaguar’s most successful models.

February 1985

Despite retiring in 1972, the co-founder of Jaguar still maintained his presence in the styling studio. The last vehicle he had any influence over was the XJ40, which unmistakably resembled the ‘80s in its styling and featured a new rear suspension with double wishbones. Sir William Lyons, known as ‘Mr. Jaguar,’ passed away in his home in 1985.

Softer Shapes and Four Headlamps

In the early 1990s, the XJ40 was redesigned into the X300, which sported softer shapes and rounded headlamps on the front end- a trend starting to make its way back in the 90s. In 1994, the revised XJ6 went on sale and the curved headlamps made another welcome appearance.

Redefining Automobile History

When the new millennium hit, Jaguar braced for a fresh start producing XJ’s that looked and handled exceptionally well. The 2002 XJ was a first for the auto industry, inciting revolution by having most of the 2002 model’s parts made from aluminum. This resulted in lighter, stronger, and more agile vehicle serving up a dynamic driving experience.


50 Years later:

After years of redesigns and Jaguar XJ vision, 2018 still proves to welcome the likes of the XJ to the luxury market. The limited edition XJ-50 is a fitting tribute to the legacy and performance spanning over five decades of the Jaguar brand.

For more information on the history of the XJ, click here: https://www.jaguar.co.uk/about-jaguar/jaguar-stories/xj-heritage.html