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Park Place Motorcars Fort Worth Celebrates a Grand Opening

Park Place Motorcars Fort Worth celebrated the grand opening of its newly renovated showroom and service facilities, with finishing touches underway on the expanded shop and detail building.

The extensive renovation transformed the Bryant Irvin Road dealership with the Mercedes-Benz EVolution Design and includes a sleek new showroom featuring contemporary architecture and an open environment. A redesigned client lounge features comfortable seating, a self-service coffee bar and areas for clients to meet with their sales and service advisors. 

Additionally, the project updated the dealership’s service drive and increased parking lot capacity by nearly 400 spaces. Once construction on the shop and detail building is completed, the finished dealership will have more than 11,000 square feet of new construction. 

The grand opening event featured remarks from Park Place and Asbury leadership, Fort Worth City Councilman Michael Crain, and Mercedes-Benz Southern Region Area Manager Frank Gomez. Other notable attendees included Brinkmann Constructors and Praxis3, the General Contractor and Architect firm for the project, respectively.

“This renovation reflects Asbury’s continued investment in Park Place Motorcars Fort Worth’s Members, clients and the Fort Worth community,” said Berry Feiz, Area Vice President of Asbury Automotive Group. “It was a privilege to partner with Mercedes-Benz to bring this vision to life, and this facility sets the standard for what clients can expect from Park Place for years to come.”

“This celebration was an opportunity to welcome our clients and friends from throughout Fort Worth into the dealership and thank them for their support,” said George Johnson, General Manager of Park Place Motorcars Fort Worth. “Park Place has a long history in Fort Worth, and many of the relationships we have built extend well beyond the dealership. We value the opportunity to serve this community and to celebrate this milestone with the people who have been part of our story.”

Beyond serving Mercedes-Benz clients, Park Place Motorcars Fort Worth has long-term relationships with nonprofit organizations serving the Fort Worth community. The evening benefitted Rutledge Cancer Foundation, a Fort Worth nonprofit that provides support to adolescents and young adults diagnosed with cancer. 

As part of the celebration, a $10,000 check was presented to Lynn Hammer, Executive Director of the Rutledge Cancer Foundation, recognizing the Foundation’s transformative work.

Guests enjoyed an array of delicious bites throughout the evening from Far Out Hospitality including Wagyu Cheddar Jalapeno bites from Tavern, Hummus Veggie Crudité Cups from Press Café, Street Corn Cups and Ceviché from Maria’s Mexican Kitchen, Bacon-wrapped dates and macaroons from Le Margot, and Sushi bites and mini lobster rolls from Pacific Table. 

Luxe Provisions and Co. created the “Maybach Cannoli” with a chocolate tip and hazelnut topping and a custom Maybach crème filling. 

Suntory Spirits hosted specialty tastings and crafted cocktails. Grown Brilliance and Kendra Scott provided beautiful jewelry displays while guests could also enjoy hand massages and product samplings from Jo Malone London. 

Members of the Mercedes-Benz Club of Fort Worth provided a red 1971 280SL convertible and a blue 1959 190SL as well as a maroon 1960 220SE for display during the celebration.

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Park Place Dealerships has launches the 6th Annual Season of Giving

Park Place Dealerships has launched the 6th Annual Season of Giving, offering up to a total of $100,000 in grants to nonprofits across Dallas-Fort Worth. Eligible organizations are invited to apply at parkplacecares.com through October 23. Grant recipients will be announced the week of November 16.

To be considered, nonprofit organizations must meet the following criteria:

  • Be a 501(c)(3) nonprofit organization
  • Support one of Park Place Cares’ four pillars of giving: Education, Medical Research, Children’s Advocacy, or the Arts
  • Serve at least one of the following counties: Dallas, Tarrant, Collin, Denton, Ellis, Grayson, Parker, Rockwall, Kaufman, Hunt, Hood, Wise and Johnson
  • Haven’t already received donations or in-kind support from Park Place in 2026
  • Submit application no later than October 23, 2026

“Season of Giving gives us an opportunity to learn about nonprofits doing meaningful work throughout North Texas and support them through grants,” said Kara Connor, Community Engagement Manager at Park Place Dealerships. “Over the past five years, we’ve seen how that support can help organizations serve their communities. We’ve also built relationships that continue well beyond the grant itself, and we look forward to meeting this year’s applicants.”

Since 2020, Park Place has donated half a million dollars to 103 nonprofits supporting causes that align with Park Place Cares’ pillars.

Among the 19 organizations selected in 2025 was Fort Worth’s Adriana’s Angels, which provides emotional support to children and families facing a childhood cancer diagnosis. The nonprofit used the Season of Giving grant to create Surprise! Packs for children in the hospital.

Frisco Fastpacs also received a grant to further the organization’s mission of providing weekend meal packs to at-risk children who rely on supplemental food assistance. Frisco ISD was able to provide 250 weekend meal packs, and 1,875 meals to at-risk children within the school district.

Families to Freedom received funding to help provide safe transportation for individuals who are escaping domestic violence. Park Place continued this partnership in 2026 by holding a Car Seat Drive across all 11 dealerships, collecting new and gently used car seats for Families to Freedom to use.

Evergreen Life Services, which serves and advocates for adults with intellectual disabilities, also received grant funding. Park Place strengthened this partnership during National Volunteer Week in April, when Members went beyond financial support and participated in a hands-on backyard makeover. See the full 2025 list here.

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A Tiny Tacoma Takes an Unexpected Ride

A routine stop for gas turned into an unforgettable rescue when a driver heard an unexpected sound coming from beneath the hood of his Toyota Tacoma.

The gentleman was on his way to work and had stopped at a nearby gas station. Before pulling away, he heard a faint meow coming from the truck’s engine bay. Unsure how to safely reach the animal, he brought the Tacoma to the nearest dealership, Park Place Motorcars Arlington, and asked the service team for help.

The team took the truck into the shop, where they quickly located a tiny kitten hiding beneath the engine. Within minutes, the kitten was safely removed and welcomed by a group of relieved Park Place Members.

The little passenger had apparently traveled approximately 40 miles tucked inside the Tacoma before making his presence known. Despite the long and dangerous journey, he appeared to be unharmed.

The story became even more special when a Park Place Member offered to adopt the kitten and give him a safe, loving home.

Tacoma proved to be a fitting name for the adventurous kitten.

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Black Tie Dinner Raffle Winner Chooses Luxury Vehicle At Park Place Dealerships

The 44th annual Black Tie Dinner filled the Sheraton Dallas Hotel in November, raising funds and awareness for the North Texas LGBTQ+ community. One of the evening’s most anticipated moments was our annual Park Place Dealerships Raffle.

Lucky attendee Richard Espinosa was announced winner who had a choice of a luxury vehicle from Park Place Motorcars Dallas, Park Place Volvo or Park Place Porsche. This February, he selected a Mercedes-Benz GLE SUV.

Park Place Dealerships has partnered with Black Tie Dinner for 17 years, helping advance its mission to create a community where all LGBTQ+ individuals’ lives are improved, accepted, and recognized. Park Place will again offer this vehicle raffle at the 2026 Black Tie Dinner, scheduled for Nov. 16, 2026.

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Giving Back, Together: How Park Place is Supporting the Community This Holiday Season

At Park Place Dealerships, supporting the communities we serve is not something we reserve for a single season, it’s a year-round commitment rooted in service, compassion, and connection. Still, the holidays offer a meaningful opportunity to show up in especially tangible ways, and this season, Park Place Members have done just that.

From bringing joy to hospital patients and military families to ensuring local nonprofits have the resources they need, Members across the Park Place family have been actively engaged in spreading kindness throughout North Texas.

In the spirit of gratitude, more than 50 Park Place Members stepped out into the community before Thanksgiving to serve meals at Boys & Girls Clubs in Fort Worth, McKinney, and Dallas. These hands-on volunteer efforts helped ensure families and children could enjoy a warm, welcoming holiday meal.

In December, Lexus Plano Members visited Scottish Rite Hospital in Frisco to decorate a Christmas tree in the hospital lobby. The festive decorations helped create a warm, joyful atmosphere for patients, families, and staff. It is the small touches Park Place Members provide that can make a big difference during the holiday season.

Acura Members teamed up with Lexus Plano to provide toys, puzzles, shoes, clothes, pajamas, gift cards, and funds to cover two months of their mortgage to a family with a child battling cancer in Collin County. Through the nonprofit, Leia’s Kids, Members brought hope to a nine-year-old girl and her family during this difficult time in their lives. 

Members at Lexus Grapevine and Land Rover rallied together to support GRACE Grapevine’s Christmas Cottage. Hosting a holiday toy drive, Members donated and delivered new, unwrapped toys, shelf-stable pantry items, hygiene products, and cleaning supplies helping local families experience a brighter holiday season.

Motorcars Dallas and Porsche Dallas Members supported Operation Homefront by donating gingerbread house kits to local military and veteran families. The kits provided a “sweet” opportunity for families to spend quality time together and create joyful holiday memories.

At Motorcars Fort Worth, Members raised funds to provide holiday gifts for a dozen residents at Evergreen Life Services, a Park Place Season of Giving recipient that supports adults with intellectual and developmental disabilities. Each gift helped ensure residents felt celebrated and remembered during the holidays.

“These moments of service reflect who we are as a company,” said Amber Garrison, Marketing Director at Park Place Dealerships. “Supporting local organizations throughout the year and especially during the holidays, allows our Members to connect more deeply with the communities we serve. It’s about showing up, building relationships, and making a meaningful impact together.”

As the season of giving continues, Park Place remains grateful for its Members, nonprofit partners, and the communities that make this work so meaningful. Giving back isn’t just something we do—it’s part of who we are.

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Dallas Arboretum and Botanical Garden Celebrates 20 Years of the City’s Premier Autumn Experience Through November 2

The 20th annual Autumn at the Arboretum is in full swing, featuring more than 100,000 pumpkins, gourds and squashes that transport guests to a fall wonderland. Park Place Dealerships, the official automotive sponsor, is helping bring this highly anticipated annual event to life.

Running through November 2, Autumn at the Arboretum welcomes guests from across Texas to experience breathtaking fall scenes featuring pumpkins from Floydada – known as the Pumpkin Capital of Texas. As guests stroll the walkways, they will encounter more than 150,000 vibrant, fall-blooming plants, creating a sensational seasonal display.

This year’s special feature, ¡Mundo México!, celebrates the beauty and richness of Mexican culture. The exhibit showcases contemporary art, harvest traditions, and iconic sculptures by world-renowned Oaxacan artists Jacobo and María Ángeles.

“There’s no better way to celebrate new beginnings than by spending a beautiful fall day at the Dallas Arboretum,” said Kara Connor, Community Engagement Manager at Park Place Dealerships. “Park Place is honored to once again support Autumn at the Arboretum, bringing families and friends together to experience the beauty of the fall season and enjoy the creative and colorful ¡Mundo México!exhibit.”

For more information on Autumn at the Arboretum and to plan your visit, please go to www.dallasarboretum.org.

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Driving Joy at Camp Blue

For children recovering from trauma, a little joy can go a long way. That’s why Park Place Motorcars Fort Worth partnered with Alliance for Children to support Camp Blue, a safe and supportive summer camp for child abuse survivors across Tarrant County.

Thanks to generous donations from Park Place Members, the dealership raised more than $1,600—and put every dollar to meaningful use. With these funds and a whole lot of heart, the Park Place team was able to provide:

80 hand-assembled personalized fidget keychains

40 custom lanyards with each child’s name

40 Welcome Bags packed with bubble wands, jump ropes, sidewalk chalk, water guns, snacks, and more to help kids feel excited and comfortable on day one.

40 Graduation Bags with fidget cubes, stress balls, squishee and pop-it keychains, and sweet treats to celebrate the children’s progress at the end of the week.

But that wasn’t all. The dealership secured 80 donated tickets to NRH20, ensuring every camper could enjoy a splash-filled day of summer fun. And to cap off the week, the team rented a bounce house for an unforgettable final day.

Alliance For Children is the only Tarrant County non-profit organization involved directly in the protection from child abuse through coordinated and teamed investigations with local law enforcement agencies, Cook Children’s Medical Center, JPS Health Network, Tarrant County Criminal District Attorney’s Office, Tarrant County Juvenile Services and the Texas Department of Family and Protective Services.

This partnership is just one way Park Place lives out its commitment to community. Together, we’re driving more than cars—we’re driving hope.

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Park Place Motorcars Dallas and Park Place Motorcars Fort Worth Honored with Mercedes-Benz Best of the Best Award for 2024

Park Place Motorcars Dallas and Park Place Motorcars Fort Worth have once again been recognized among the top Mercedes-Benz dealerships in the country, earning the prestigious Mercedes-Benz Best of the Best Award for 2024. This honor is awarded annually to dealerships that demonstrate excellence across sales, service, and customer satisfaction.

“This recognition is a testament to the dedication and passion of our entire team,” said Robert Hinkle, General Manager of Park Place Motorcars Dallas. “Our clients expect an elevated experience when they walk through our doors, and we take pride in delivering a level of service that goes beyond expectations. Being recognized as one of the top Mercedes-Benz dealerships in the country is both an honor and a motivation to continue setting the standard.”

The Best of the Best is presented to the top 50 Mercedes-Benz dealers across the nation who exemplify the brand’s commitment to innovation, luxury, and superior customer service.

“We have a team with an extraordinary commitment to serving our clients,” said George Johnson, Motorcars Fort Worth GM. “Every Member genuinely cares about our clients and we strive each day to be the experience for them. To be recognized for doing what we love to do is a great reward for the team.”

Park Place Motorcars Dallas and Park Place Motorcars Fort Worth have a long-standing reputation for excellence in the automotive industry. From world-class showrooms to expertly trained service teams, Park Place continues to raise the bar for luxury automotive experiences.

For more information about Park Place Motorcars Dallas or Park Place Motorcars Fort Worth, visit www.ParkPlace.com.

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All in the Family

Motorcars Dallas Pre-Owned Sales Manager Mike Wasserman is passionate about nurturing and developing the Park Place ‘family’ culture. “I’ve spent more than half of my life here,” he said. “And I don’t see myself stopping anytime in the near future.”

Celebrating 30 years at Park Place, Mike’s story really is a family affair. Mike’s wife Linda spent 17 years in sales at Lexus Plano. And for the past year and a half his daughter Ashley has worked as a Sales Experience Manager at Porsche Dallas.

“I remember from the time I was little visiting Lexus Plano and talking to one of the Members who is still at the dealership,” says Ashley. “She’s like an older sister to me. When I got my first car, Park Place always treated me right as a client. Then, coming to work here, it’s like my life has come full circle.”

After graduating from UNT with a degree in Hospitality Management, Ashley started as a greeter but quickly moved into sales. “Personalization is important,” she says. “People don’t want to be treated as a number. That’s true of how we treat our clients, and also how we treat each other. Other Members don’t treat me as Mike’s daughter. They treat me as an individual. In my experience, Park Place is different than other dealerships.”

Mike has seen a lot of change over the years in the automotive industry, but what hasn’t changed is Park Place’s dedication to culture. “You have to experience change in order to grow,” he says. “But you can still build on the legacy of those who came before you. We’re not in the car business. We’re in the people business. Take care of the people – both our clients and fellow Members – and success will follow.”

“After 30 years at Park Place, I feel a certain obligation to protect our culture and nurture new Members for the benefit of our clients. We have so many Members who are tenured here. It’s our responsibility to adopt the new Members and lead by example. It’s important we walk the walk and not just talk the talk.”

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Dallas Arboretum and Botanical Garden is a Pumpkin-Filled Wonderland Through November 3rd 2024

Park Place Dealerships Official Automotive Sponsor of 19th Annual Autumn at the Arboretum

The 19th annual Autumn at the Arboretum, a beloved fall tradition that transforms the Dallas Arboretum and Botanical Garden into a pumpkin-filled wonderland, is in full swing. Park Place Dealerships is the official automotive sponsor helping bring this seasonal event to the community.

Running through November 3, guests will see more than 100,000 pumpkins, gourds, and squash from Floydada, Texas—known as the pumpkin capital of Texas—and features 150,000 vibrant fall-blooming plants, creating a breathtaking seasonal display.

This year’s Autumn at the Arboretum highlights a special exhibit, “Texas Town,” which takes visitors on an immersive journey through the lives of Texas pioneers. Guests can explore six distinct pumpkin houses, each representing a unique aspect of pioneer life.

From the cozy atmosphere of a log cabin to the lively spirit of a local saloon, Texas Town offers a captivating glimpse into the history and resilience of early Texans. The exhibit also includes a pioneer farmstead, a general store, a humble sod house, and a one-room schoolhouse, each adorned with detailed historical markers to provide insights into the era’s daily life and architecture.

“Autumn at the Arboretum is one of our favorite events of the season in North Texas,” said Kara Connor, Experiential Marketing Manager at Park Place Dealerships. “This year’s ‘Texas Town’ theme adds such a rich historical dimension, allowing families to not only enjoy the beauty of the fall season but also to step back in time and experience the pioneering spirit of Texas. We’re honored to be part of this incredible celebration.”

In addition to Texas Town, visitors can admire the striking colors of autumnal flowers, including marigolds, chrysanthemums, pentas, and other seasonal blooms, which complement the warm tones of the pumpkins, creating a truly magical experience for guests of all ages.

For more information on Autumn at the Arboretum and to plan your visit, please go to www.dallasarboretum.org.