The New Volvo V90 Built on Over 60 Years of Volvo Heritage

The eagerly-awaited stylish and versatile Volvo V90 is the latest in the premium car maker’s top-of-the-line 90 series sitting alongside the award winning XC90 SUV and the recently-launched S90 premium sedan. Building on Volvo Cars’ indisputable heritage in the estate segment, that began over 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate

2017 volvo v90

Volvo V90 Steel cage with text
Volvo V90 Steel cage

We have provenance in the estate segment,” said Håkan Samuelsson, chief executive at Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand stands for much more than just estates, we will proudly carry forward this rich heritage with the V90.”

Few car companies can claim the same pedigree as Volvo Cars when it comes to the design and manufacture of family estates. The V90 is a car that benefits from over 60 years of estate building heritage that started with the Volvo Duett which was launched in 1953 – the first car to meet the combined needs of drivers’ active leisure time and practical professional lives.

A selection of iconic estate models have shaped Volvo’s history. These include:

Duett

5573_Volvo_PV_445_Duett

Launched in 1953, the Duett went on to become one of the most loved models ever, it was one of the first Volvos to be exported to the United States and it was immortalized in 1997 by getting its own Swedish postage stamp.

Amazon

The Duett was followed in 1962 by the Amazon, or the 221 as it was officially known.

5740_Volvo_P220_Amazon

The Amazon was a significantly more elegant and refined estate than the Duett, which had its origins as a delivery van, while it also offered more space in the boot.The S model, which offered a full 115 hp, was an incredibly sporty car by the standards of the 1960s. The boot door was an American-style two-split version – a solution that would return 40 years later on the original XC90.

1800 ES

5863_Volvo_1800_ES

A refresh of the 1800 sports coupe, the 1800 ES was known in England as a Shooting Brake: a sporty estate with space for hunting gear or golf clubs in the back. The 1800 ES was introduced in the autumn of 1971, and its most exciting feature possibly being the huge rear windscreen that had no bezel whatsoever. Hinges and handles were fixed directly to the glass, which was very modern in the early 1970s.

Since only a little over 8,000 1800 ES were built, it has become one of the most sought-after classic Volvo models. The 1800 ES was also a clear source of inspiration for the Volvo Concept Estate, launched at the Geneva Motor Show in 2014 as a precursor to a new family of Volvo estates.

245

6175_Volvo_245_GL

In 1974, the archetypal Volvo estate car was launched: the 245 – a car still strongly associated with the brand. It remained in production for almost 20 years until 1993, and was also available in a more exclusive edition – the 265 with a V6 engine.

The 1980s marked the launch of the 245 Turbo edition, the world’s first estate car with a turbo engine.

6105_Volvo_245_Turbo

960

6367_Volvo_960

The Volvo 960 was the final rear-wheel-drive estate car produced by Volvo as a development of the 700 series from the 80s. It was introduced in 1990, featuring smoother body lines and a brand new 6-cylinder engine. In 1996, its name was changed to the V90 – a name that now returns exactly 20 years later. It was one of the most elegant estate cars in Volvo’s history.

850 T5-R

6317_Volvo_850_T5_R

With its intense yellow paint job, 240 horsepower and acceleration of 0-100 km/h in 6.9 seconds, the Volvo 850 T5-R was an estate car like no other ever seen before. Launched as a limited edition, model year 1994-only version of the 850, the T5-R became an instant collector’s item.

The Volvo 850 also caught the eye on the race track. It took Europe’s racing scene by storm in 1994 when it debuted in the prestigious British Touring Car Championship (BTCC) as the first factory-entered racing estate.

6277_Volvo_850_Racing_BTCC

Park Place Dealerships Entrepreneurs’ Lecture Series Kicks Off

The Fort Worth and Dallas chapters of Entrepreneurs’ Organization (EO), a global, peer-to-peer network, recently teamed up to kick off its 2016 Entrepreneurs’ Lecture Series at AT&T Stadium. Park Place Dealerships has been the title sponsor of the lecture series in Dallas for the past four years and has become the title sponsor in Fort Worth this past year. Retired United States Air Force pilot Rob Shallenberger was the guest speaker who shared his experiences as an F-16 pilot and challenged the guests to create a flight plan for life.

2016EO_0083.jpg
Pictured left to right: Don Lamont, President of the Fort Worth EO chapter; Rob Sumner, Director of Marketing for Park Place Dealerships; and Stephen LaMure, President EO Dallas.

Following the presentation, the 150 guests were treated to a self-guided tour of the Dallas Cowboys locker room and the opportunity to kick a field goal on the field. The group had a great time networking and sharpening their skills, but at the end of the evening determined Dallas Cowboys place kicker Dan Bailey had nothing to worry about for challengers in the upcoming season.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn in Dallas. Today, Park Place operates 18 full-service dealerships representing the top luxury brands.

 

Volvo XC90 Wins North American Truck of the Year – Again

The Volvo XC90 has won the prestigious North American Truck of the Year 2016 Award from a field of strong contenders for the second time. The North American Truck of the Year Award is one of few in North America based on a jury of independent automotive journalists. The 2016 jury, consisting of 53 journalists from the United States and Canada, singled out the XC90 for its blend of innovative technology, superb comfort and driving dynamics and its outstanding design. “We are absolutely thrilled that the XC90 has won this prestigious and most respected award,” said Lex Kerssemakers, President and CEO of Volvo Car USA, “and there is a lot more to come. By 2019 Volvo will have a totally renewed product portfolio. By then the all-new XC90 will be the oldest car in the showroom.”

grid2_VCC08428

Volvo’s XC90 comes with an array of innovative technology aimed at making life easier and more enjoyable for drivers and passengers alike. Apart from launching a whole new design strategy for the iconic Swedish brand, the Volvo XC90 also comes with a range-topping T8 Twin Engine plug-in hybrid powertrain that takes it to the top of its class as a 7-seater. The T8 Twin Engine delivers a combination of outstanding performance and extreme efficiency unmatched in the premium SUV segment. On the inside the Volvo XC90 has set a new standard in interior design with an inspirational approach to progressive design and the use of natural materials. The XC90’s tablet-like touch display takes centre court in the dashboard and delivers a multitude of native applications and services, whilst also providing smartphone connectivity through Apple CarPlay.

sound_VCC08456

The Bowers & Wilkins top of the range sound system with its signature ‘tweeter on top’ is a fresh approach to audio design in the premium segment.

52L1HW1AW

A world class safety system is standard in the Volvo XC90. City Safety, which is Volvo’s name for its auto brake functionality, provides coverage in many different accident scenarios including potential collisions with vehicles, pedestrians, and cyclists – day and night. The XC90 was the first Volvo to launch with a low-speed semi-autonomous drive feature called Pilot Assist. This function is now being expanded in the new S90 to work at motorway speeds of up to 130 km/h. Volvo’s leadership in the field of safety is enabling autonomous drive functionality and reflects the Swedish brand’s commitment to eliminating serious injury or deaths in its cars by the year 2020.

For more information or to schedule a test drive, please contact:

Donny Lambrecht, New Car Director at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Victory is Swede! Volvo Wins Most Safety Awards

The Insurance Institute for Highway Safety (IIHS) awarded the XC90, S80, S60, V60 and XC60 its 2016 Top Safety Pick+ Award – the most among any luxury car company. Every Volvo model tested by IIHS in the last year has received the Top Safety Pick+ Award, the highest possible award for safety in the United States.

Our vision is that no one should be killed or seriously injured in a new Volvo by the year 2020. Our recognition as the luxury automaker with the most IIHS Top Safety Pick Plus awards is another milestone in the journey toward that vision,” said Lex Kerssemakers, President and CEO of Volvo Cars of North America.

Volvo’s ‘Vision 2020’ is a guiding principle behind the company’s engineering, development and operating philosophy, which is focused on safety, improving the environment and reducing traffic congestion in major metropolitan areas. This vision has resulted in a new, ultra-efficient engine strategy, world-leading advancements in autonomous and semi-autonomous drive and an unparalleled safety benchmark for the automotive industry.

The IIHS safety awards cap the end of a successful year for Volvo. The company last week also debuted the 2017 S90, a completely new luxury sedan that will be available at Park Place Volvo this summer.

Half profile Volvo S90 Mussel Blue
2017 Volvo S90

 

IIHS 2016 Top Safety Pick+ Award winners:

141875_Volvo_S80
2016 Volvo S80

155871_Volvo_XC60
2016 Volvo XC60

158239_The_new_Volvo_XC90
2016 Volvo XC90

158273_Volvo_S60
2016 Volvo S60

Volvo V60 R-Design - model year 2016
2016 Volvo V60

For more information or to schedule a test drive, please contact:

Donny Lambrecht, New Car Director at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Volvo XC90 Wins SUV of the Year. Again.

No stranger to accolades, the all-new 2016 Volvo XC90 is the Motor Trend SUV of the Year. “Everyone at Volvo Cars is exceptionally proud to win the Motor Trend SUV of the Year award,” said Lex Kerssemakers, president and CEO of Volvo Cars of North America. “The all-new XC90 is a strong indicator of things to come at Volvo.”

The new Volvo XC90 with the T8 engine driven in Tarragona, Spain.

When it was introduced in 2002, the original Volvo XC90 won Motor Trend’s SUV of the Year as it redefined the seven-passenger SUV segment.

To judge contenders for the award, Motor Trend’s editorial staff conducted an exhaustive three-phase testing process. Phase one includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. An off-road section tests traction, stability, and braking control systems. In the third phase, the judges debate and deliberate.

The new Volvo XC90 T6, exterior

Developed from the ground up on Volvo’s unique Scalable Product Architecture (SPA), with a 316 horsepower, supercharged and turbocharged Drive-E engine featuring an EPA rating of 25 mpg highway, a tablet-like Sensus control system, and understated Scandinavian design, the all-new 2016 Volvo XC90 sets a new standard for the luxury SUV segment.

sound_VCC08456

With its full suite of IntelliSafe features and two more world firsts for safety. The all-new Volvo XC90 is also the safest Volvo ever, earning top safety rating from the American Insurance Institute for Highway Safety.

xc90 crash test

For more information about the Volvo XC90 or to schedule a test drive, please contact:

Donny Lambrecht, New Car Director at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Volvo Breaks Ground on Its First U.S. Plant

Volvo Cars of North America President and CEO Lex Kerssemakers, South Carolina Governor Nikki Haley and other key public officials officially broke ground on Volvo Cars’ first American factory in Berkeley County, South Carolina. “The groundbreaking proves that Volvo Cars follows promises with action,” said Lex Kerssemakers, “Volvo is moving quickly to expand its presence in the United States with new cars, new engines and now, a new factory.”

Factory Groundbreaking

The South Carolina factory will be the global production home of the all new S60 Sedan. Up to 100,000 cars will roll off the South Carolina plant’s assembly line each year, with the first US-built Volvos expected to hit the showrooms in late 2018.

Lex Kerssemakers, Factory Groundbreaking

Volvo saw strong demand for the all-new XC90 7-Seat SUV, which was released this summer, and the XC60 5-Seat SUV, which continues to delight drivers.

gallery4_VCC08289

Volvo Cars estimates that the factory will employ up to 2,000 people over the next decade and up to 4,000 people in the longer term. The plant would contribute approximately $4.8 billion in total economic output on an annual basis.

For more information about the Volvo XC90 or to schedule a test drive, please contact:

Donny Lambrecht at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Volvo Raising Money and Awareness for Pediatric Cancer Research One Car Sale at a Time

Volvo is on a mission to raise a million dollars to support Alex’s Lemonade Stand, fulfilling a promise the automaker made to 8-year-old Alex Scott over 10 years ago.
In 2004, Alex was battling cancer but that didn’t deter her vision of helping find a cure. Her goal was to raise $1-Million, one cup of lemonade at a time. Alex caught Volvo’s attention when she receive and inaugural Volvo for Life award nomination. The award honors hometown heroes doing extraordinary things in their communities. At this time, Alex’s Lemonade Stand raised $45,000 for pediatric cancer-related research.

Volvo-Alex-HSE-1140x780-Image-v1
Alex took her vision nationwide, setting up fundraising efforts and virtual lemonade stands on-line for donations. Before she passed away in August of 2004 she had already raised over $700,000 on her own, and reached her million dollar goal, with support from Volvo.
At this time, Volvo employees at dealerships across the nation focused their sales goals…on lemonade, for Alex. Their efforts brought tremendous results, with hundreds of thousands of dollars raised to fulfill their promise to Alex.
Since then, Volvo, a founding sponsor of ALSF, has helped keep the inspiration and legacy of Alex alive, and help bring awareness to pediatric cancer. Today, the foundation she founded with Volvo’s help, has raised over $100 million dollars and funded over 500 research projects.
This holiday season,  Volvo is once again committed to donating one million dollars to Alex’s Lemonade Stand, one car sale at a time. With your help, every time we sell a car between now and January 4, 2016, Alex’s vision will reach another milestone with a contribution to her foundation.

During the Wonder of Winter sale event when you purchase or lease a new 2016 Volvo, help support Alex’s Lemonade Stand Foundation and get three payments on us. (excludes XC90 and Polestar Vehicles).

Volvo Wonder of Winter event

For more information about the Wonder of Winter specials or to schedule a test drive, please contact:

Donny Lambrecht at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Volvo Gives Parents a Boost With Kid-Friendly Options

Volvo is making things a little easier for parents with young children, with the all-new Volvo XC90. The XC90’s all-new interior is the most luxurious, with emphasis placed on the driver and passenger’s needs.

DSC_0111e

Since the new XC90 will be popular with families, attention was focused on passenger comfort, including those riding in the second and third rows, clever use of space, versatility and ease of use.

DSC_0117e

An integrated child booster seat is an option for the second-row center position. Since the seat slides, it can be positioned conveniently closer to the front seats for better access to the driver and front passenger. The seat is designed for children weighing from 33 to 79 lbs. (15 to 36 kg).

The all-new XC90 can be equipped with an integrated booster cushion for a child on the centre position in the rear seat.

Back in 1978 Volvo Cars developed the very first cushion for children in cars. In 1990 the Swedish car maker took child safety to a new dimension with the development of the first integrated booster seat, an ingenious fold down and out version in the rear centre position.

The first integrated booster cushion was an ingenious fold down and out version in the rear centre position, introduced in 1990.

The introduction of the first integrated booster cushion for improved child safety in 1990 was a huge step forward for child safety. One of the key benefits of integrated booster cushions is that it is developed as a part of the seat and the safety belt is in more direct contact with the child’s body, removing the possibility of ‘slack’ in the belt that could be associated with accessory booster cushions/seats or child seats,” said Lotta Jakobsson, Senior Technical Leader at Volvo Cars Safety Centre.

Double pop-up integrated booster seats in the outer rear seats were introduced in the Volvo S40 in 1995.

Double integrated pop-up booster cushions in the outer rear seats were introduced in the Volvo S40 in 1995.

See for yourself what luxuries the all-new Volvo XC90 has to offer, when you stop by Park Place Volvo in Dallas.

DSC_0120e  DSC_0112e  DSC_0118e

2016 Volvo XC90 Earns Top Safety Rating

Volvo has said it time and time again, the all new XC90 is its safest Volvo ever, and the results of the crash test by American Insurance Institute for Highway Safety are undeniable.

The 2016 Volvo XC90 received a full score in all tests (crashworthiness and front crash prevention), excelling in both preventive and protective safety performance. The Volvo XC90 also scored top marks in recent Euro NCAP testing – further proof that XC90 is one of the safest cars on the roads today. The superior rating for front crash protection makes the XC90 one of the first cars with standard equipment to receive a 2015 Top Safety Pick+ award.

xc90 crash test

Please take a moment to watch the incredible video of the IIHS small overlap test.

Take note that the boron steel cage (red areas in picture below) around the driver’s compartment remains completely intact after the wheel and components break away as designed. The Volvo XC90 stays on its path and does not stop abruptly and spin out like so many other vehicles do on this test.

The all-new XC90 has been made stronger by a more extensive use of hot-formed boron steel, which is the strongest type of steel presently used in the car body industry. The amount of hot-formed steel is around 40 per cent of the total body weight.
The independent testing result from IIHS once again highlights the exceptional nature of the work we do at Volvo Cars in taking car safety to a new level. Our combination of an ultra-high-strength steel safety cage with a patented front structure, advanced restraints and our standard auto braking system, City Safety, combine to deliver unparalleled performance,” said Cecilia Larsson, Director of Volvo Cars Safety Centre in Gothenburg.

The IIHS crashworthiness category includes tests covering small overlap, moderate overlap, side, roof strength, head restraints and seats. Volvo achieved top scores in all of these tests and was deemed superior in front crash prevention thanks to the standard City Safety technology that is fitted in all new Volvo cars.

City Safety is the umbrella name for advanced collision avoidance functionality at the Swedish company. Using advanced RaCam, (Radar-Camera) technology positioned in the windscreen, City Safety delivers advanced vehicle-to-vehicle collision avoidance functionality and protects other vulnerable road users, such as pedestrians and cyclists in a broad range of scenarios.

The all-new 2016 Volvo XC90 is now available at Park Place Volvo.

For more information about the Volvo XC90 or to schedule a test drive, please contact:

Donny Lambrecht, New Car Director at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33

Awards Keep Coming for the 2016 Volvo XC90

The Volvo XC90 has been named Car of the Year 2015 and Large SUV of the Year at this year’s Auto Express New Car Awards.

Volvo Cars’ award-winning XC90 is already close to selling out its entire first year’s planned production run of 50,000 cars. To date over 44,000 cars have been ordered.

The new Volvo XC90 T6, exterior

This award reflects the great passion that Volvo Cars puts into its new cars. We understand our customers’ desire to have beautiful cars – cars that make their lives easier by delivering the latest technology – but in a user-friendly manner. We also understand the driving need for powertrains that deliver efficient performance, and a chassis that provides a balanced and engaging driving experience,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group, accepting the award.

The new Volvo XC90 T6, exterior

Steve Fowler, Editor-in-Chief of Auto Express, said: “We’ve been waiting a long time for the XC90, but it was well worth the wait – it’s a sensational SUV. It not only sets new standards for Volvo, but for the car market in general, leading in terms of technology, efficiency, style and safety. It’s also got an element of style – inside and out – that you might not have expected. If the XC90 points the way for the future of Volvo, the future looks very bright indeed.”

A blend of rich Scandinavian design elements, both inside and out, makes the XC90 stand out from the crowd. Delivering a commanding road presence with the distinct ‘Thor’s Hammer’ LED headlights and larger grille, the XC90’s powerful exterior design makes a strong, yet subtle statement.

The new Volvo XC90 T6, exterior

The interior’s crowning glory is the in-car control system, Sensus. This intuitive system controls all the major functions of the vehicle, from the infotainment, phone, navigation and connectivity features. The interior is the epitome of Scandinavian design, a serene and relaxing environment, combining the finest natural materials available such a leather and wood, and at the same time being a practical seven-seat SUV.

The new Volvo XC90 T6, exterior

 

Award Awarded By Year Country
Most Innovative HMI System  Car HMI Concept & Systems 2015 Germany
Best Technological Car Mas Que Coches, TELE 5 2015 Spain
Swiss Car of the Year – Runner up Schweizer Illustrierte 2015 Switzerland
Automotive Launch of the Year AUTO LIDER 2015 Poland
Interior Design of the Year Automotive Interiors Expo 2015 Germany
Best Big SUV Auto Motor & Sport reader poll 2015 Sweden
Best Innovation, Design, Quality and Operating Comfort Plus X Award 2015 Germany
Most Innovative car of the year Automotive Innovations 2015 2015 Germany
Best car of the year Auto Swiat 2015 Poland
Big SUV of the year AUTO LIDER 2015 Poland
Car Maker of the Year TU Automotive 2015 USA
Best Luxury Midsize SUV U.S. News & World Report 2015 USA
Yankee Cup Technology Award New England Motor Press Association 2015 USA
Best SUV of the year Motor-Presse Bohemia reader poll 2015 Czech Republic
Best 4×4 Diesel Car Magazine 2015 UK
Company Car of The Year – Large SUVs Firmenauto/DEKRA 2015 Germany
Best of the Best Product Design Award Red Dot Awards 2015 Germany
Connected Car of the Year 01net.com 2014 France