Motorcars Dallas Pre-Owned Sales Manager Mike Wasserman is passionate about nurturing and developing the Park Place ‘family’ culture. “I’ve spent more than half of my life here,” he said. “And I don’t see myself stopping anytime in the near future.”
Celebrating 30 years at Park Place, Mike’s story really is a family affair. Mike’s wife Linda spent 17 years in sales at Lexus Plano. And for the past year and a half his daughter Ashley has worked as a Sales Experience Manager at Porsche Dallas.
“I remember from the time I was little visiting Lexus Plano and talking to one of the Members who is still at the dealership,” says Ashley. “She’s like an older sister to me. When I got my first car, Park Place always treated me right as a client. Then, coming to work here, it’s like my life has come full circle.”
After graduating from UNT with a degree in Hospitality Management, Ashley started as a greeter but quickly moved into sales. “Personalization is important,” she says. “People don’t want to be treated as a number. That’s true of how we treat our clients, and also how we treat each other. Other Members don’t treat me as Mike’s daughter. They treat me as an individual. In my experience, Park Place is different than other dealerships.”
Mike has seen a lot of change over the years in the automotive industry, but what hasn’t changed is Park Place’s dedication to culture. “You have to experience change in order to grow,” he says. “But you can still build on the legacy of those who came before you. We’re not in the car business. We’re in the people business. Take care of the people – both our clients and fellow Members – and success will follow.”
“After 30 years at Park Place, I feel a certain obligation to protect our culture and nurture new Members for the benefit of our clients. We have so many Members who are tenured here. It’s our responsibility to adopt the new Members and lead by example. It’s important we walk the walk and not just talk the talk.”