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Continued Park Place Dealerships Business Updates

03.30.2020 Premier Collection (Bentley, McLaren, Maserati, Rolls-Royce) Service Center Hours Updated

Per the local county guidelines, our dealership has been deemed an essential business and will remain open with adjusted hours. The current hours of operation are as follows:

SALES

Mon-Sat: 9:00am-6:00pm

SERVICE & PARTS

Mon-Fri: 8:00am – 5:00pm

Sat-Sun: CLOSED

03.24.2020 Updated Business Hours Effective March 24th

Service Hours – 8:00am-5:00pm

As an essential business, our service department is available to assist with same-day appointments, pick-up and delivery options and provide a complimentary vehicle sanitation service. We look forward to assisting with your automotive service needs.

Sales Hours – 9:00am-6:00pm*

Our Sales Members will be available through email and phone. Our Members are able to help you shop online, appraise a vehicle at your home, bring a vehicle to you for a product demonstration, and deliver final paperwork to you for lease or purchase. Please contact our store to make a sales appointment

03.19.2020 Park Place Adds “Pick-Up and Delivery” Service to all Park Place locations. Read here for details. 

03.19.2020: Use our “Path to Purchase” tool and start your purchase online.

We want to assure you that we are still committed to providing exceptional client experiences, even if the experience looks a bit different. If you are in the market for a new or pre-owned vehicle, you can actually start your purchase online with Park Place’s Path to Purchase.

Park Place’s ‘Path to Purchase’ option allows you to browse and shop for your new vehicle from the comfort of your own home. It’s as easy as – select your vehicle, personalize your payment, value your trade, apply for credit and then choose your delivery option!

We are determined to provide you with an exceptional car-buying experience that is also personalized based on what works best for you and your family. To start your Path to Purchase, you can view our inventory here. 

Check out this video to see how to use our online retailing tool

03.18.2020 – Complimentary Car Wash is Temporarily Closed

The safety and well-being of our clients and members is our top priority.

In response to the growing concerns about the spread of the novel coronavirus (COVID-19), complimentary car washes are temporarily unavailable at all participating Park Place Dealerships, effective immediately.

Our Park Place Dealerships are open and will continue supporting your service needs. Car washes will be provided to clients with a scheduled service appointment during this time.

03.17.2020: Official Statement on COVID-19

Includes preliminary precautions around client and loaner vehicles, beverage and food in-dealership, greetings, sanitation, and member health.

While there is a lot of uncertainty because of COVID-19, we are grateful you have entrusted us to help you purchase, service, and repair your vehicle. We are closely monitoring this evolving situation, and we will continue to update you with any changes to our complimentary car wash policy.

Thank you for your continued support of Park Place Dealerships.

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Park Place Dealerships Response to COVID-19

Thank you for making Park Place, Your Place to purchase and service your vehicle. Your safety and well-being is our top priority.

In response to the growing concerns about the spread of the novel coronavirus (COVID-19), we want to provide an update on the services Park Place currently offers and extra steps we’ve put in place to help protect our clients.

Park Place Dealerships currently has many services clients can take advantage of during this situation including: online service appointments, express pay for vehicle pick up, virtual test drives, test drives in your driveway, and online purchasing.

Going forward, we have implemented the following measures to protect clients and employees:

 GREETINGS. We have advised all dealership employees to suspend handshakes and physical contact with our guests. Smiles and great client service will continue!

  SANITATION. Our teams are actively wiping down high traffic areas throughout the day, and nightly custodial activities are hyper-focused on cleaning and sanitizing those same high traffic areas. We encourage you to utilize the hand sanitizers that are conveniently located throughout the dealership.

 CLIENT and LOANER VEHICLES. We take great pride in caring for each and every client and loaner vehicle. Vehicles are diligently inspected and meticulously cleaned and cared for upon their every return. Our team of professional detailers, car-washers, valets and service managers are diligently providing extra care for each vehicle for your safety.

 FOOD AND BEVERAGE. We are temporarily discontinuing our complimentary refreshments including snacks and coffee as an added safety measure. Small water bottles will be available.

 EMPLOYEES’ HEALTH. We are following all CDC guidelines for businesses and employers. We are asking employees to stay home if they feel ill and we ask clients to exercise good judgment if they have traveled to high-impact areas, been exposed to a COVID-19 patient or feel ill. We are currently requiring all team members and clients to wear a mask at any of our establishments until further notice. 

While there is a lot of uncertainty because of COVID-19, we are grateful you have entrusted us to help you purchase, service, and repair your vehicle. We are closely monitoring this evolving situation, and we will continue to update you with any changes to our company policies.

Thank you for your continued support of Park Place Dealerships.

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Park Place Porsche Unveils New Electric Taycan

Park Place Porsche recently unveiled the new electric Taycan Turbo and Taycan Turbo S in Dallas and Grapevine.

In Dallas, guests enjoyed charged-up cuisine from The French Room and City Hall Bistro; craft cocktails like the Maker’s Mark Electric Current and Old Soul; powerful pop-up experiences from the Spa Adolphus and Commerce Goods & Supply; supercharged photos courtesy of Celebrity Cruises; and off-the-chart performances by the Southpaw Preachers.

In Grapevine, guests enjoyed options from Truluck’s, Copelands and Brio; craft cocktails like the Maker’s Mark Electric Current and Old Soul; fast-paced fashions from Malouf’s, Johnny Was, Scout & Molly’s and 7 for All Mankind; an Eco Lounge featuring delightful drinks by Pressed Juicery and treats from Trader Joe’s; supercharged photos courtesy of Celebrity Cruises; and electrifying performances by the Southpaw Preachers.

Patrick Huston, General Manager Porsche Dallas

“Obviously, an Electric Vehicle doesn’t need a turbocharger to reach supercar acceleration,” said Park Place Porsche Dallas General Manager Patrick Huston. “Since the first Porsche 911 Turbo was launched in 1974, “Turbo” has become a sub-brand, a nomenclature for the fastest models in each Porsche model. Make no mistake, the Taycan is 100-percent Porsche. It looks, drives, and responds unmistakably Porsche. It handles corners like a true sports car, but it’s very comfortable on long drives. And it’s one of the fastest recharging EVs on the market.”

Jordan Mizrach, General Manager Porsche Grapevine

“The evening was truly exhilarating. The Taycan is a transformational addition to the Porsche family. Most electric cars have a single-speed direct-drive gearbox, but the Taycan’s rear axle uses a two-speed setup for improved acceleration and range. But regardless of its power plant, the Taycan handles like you expect a Porsche to handle. While the acceleration might be a bit more stimulating initially, the ride and drive are exactly what you expect from Porsche. And it’s one of the fastest recharging EVs on the market today.”

Pronounced “Tie-KHAN

Pronounced “Tie-KHAN,” the four-door Turbo S sports sedan will go from 0-to-60 mph in 2.8 seconds with a top speed of 155 mph and a driving range of 192 miles (201 miles for the Turbo) all with the incomparable handling, dependable quality and world-class styling of a Porsche.

While an Electric Vehicle doesn’t really need a turbocharger to reach supercar acceleration, Porsche chose to maintain the Turbo and Turbo S branding for the Taycan. Since the first Porsche 911 Turbo was launched in 1974, “Turbo” has become a sub-brand, a nomenclature for the fastest models in each Porsche line.

 

Founded in 1987, Park Place operates 18 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

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New Luxury, Now Open: Jaguar Land Rover North Austin

On March 2nd, 2020, Park Place Dealerships officially opened their doors in Austin, TX, at Jaguar Land Rover North Austin. 

AUSTIN, Texas (March 2, 2020) – Park Place Dealerships opens Jaguar Land Rover North Austin today on State Highway 45 and Parmer Road. Located at 13910 FM 620 North, Jaguar Land Rover North Austin is the first dealership for Park Place Dealerships in the Austin Area.

The new dealership features a large, glass-enclosed showroom that accommodates up to 12 new Jaguar and Land Rover vehicles. The 70,000-square-foot facility also includes a five-story garage, a shop with 42 service bays, a nine-car service drive, and a 2000-square-foot carwash.

Park Place builds each dealership with bright interiors and beautifully appointed furnishings to offer clients the most comfortable surroundings. Jaguar Land Rover North Austin is filled with luxury amenities that include spacious Wi-Fi-enabled work stations, a beverage and snack station, a children’s play area, as well as multiple client lounges arranged with contemporary furnishings and flat-screen televisions.

“Park Place creates facilities with the client in mind to round out the entire automotive experience,” says General Manager Matt Woolsey. “From the moment a client walks into our dealership, we want them to feel at home. We will serve each client with integrity and attention to detail as we have for the past 33 years across Texas. It’s wonderful to now have the opportunity to serve North Austin and the surrounding communities.”

Park Place also invests significantly in training and career development to ensure a team of bright, talented and passionate members are prepared to help clients with their automotive needs.

Jaguar Land Rover North Austin Management Team. (L-R) John Gasparaitis, Parts Director Justin Griggs, Shop Foreman Walter Rhodes, New Car Sales Director Jose Fernandez, Service Manager Matt Humphrey, Service Director Matt Woolsey, General Manager Chris Nations, Pre-Owned Sales Director Cade Mannetti, Sales Manager Erika Falk, GM Admin Vy Nguyen, Finance Director Jordan Case, President of Park Place

Park Place Dealerships has a long history of supporting the communities they are a part of and Jaguar Land Rover North Austin has jumped right in to build partnerships with several organizations. The new dealership is already supporting Round Rock ISD and Leander ISD along with the Center for Child Protection through its Park Place Cares program. Through this initiative, Park Place contributes to efforts in the arts, medical research, children’s advocacy, and education. Over the past 30 years, Park Place has helped raise millions of dollars for more than 300 community organizations across Texas.

About Jaguar Land Rover

After Tata Motors, India’s largest automobile manufacturer, acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company.

Land Rover is the world’s leading manufacturer of premium all-wheel-drive vehicles and Jaguar is one of the world’s premier luxury sports saloon and sports car marques.  In 2019, Jaguar sales in the U.S. were up over 2018 with 31,0151 units sold. Land Rover had another record year of sales with 94,736 units which also saw an increase over 2018. With a combined total of 125,787 units, Jaguar Land Rover established a new all-time U.S. sales record in 2019.

About Park Place Dealerships

Founded in 1987, Park Place Dealerships employs more than 2,000 people and operates 17 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

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Volvo Cars Introduces an S90 and V90 Refresh

Volvo Cars reveals refreshed versions of the S90 sedan and the V90/V90 Cross Country estate models, including a refined exterior design and a brand new, state-of-the-art sound system by Bowers and Wilkins.

In a broader portfolio upgrade, the company’s 48-volt mild-hybrid powertrain options are now available on every Volvo model, further boosting the company’s electrified offer.

Exterior Design 

The refreshed Volvo S90 Recharge T8 plug-in hybrid in Platinum Grey

In terms of exterior design, Volvo designers have introduced a number of refinements on both the front and rear of the S90 and V90, including new fog lights, a new spoiler design and a new lower front bumper.

On the V90 and V90 Cross Country, the most striking feature is a brand new rear light design, including full LED-powered signature lighting and a sequential turn indicator. A range of new exterior colors and wheel options further improve options for personalization.

The refreshed Volvo V90 B6 AWD Cross Country in Thunder Grey

Inside, a comprehensively upgraded Bowers & Wilkins audio system introduces an even better in-car sound experience, thanks to new features such as an upgraded amplifier, automatic vehicle noise compensation and a new setting that mimics the sound of your favorite jazz club.

Another new feature inside is an Advanced Air Cleaner with a PM 2.5 particle sensor. First developed for the Chinese market and now rolled out globally, it allows drivers to monitor interior air quality via the center screen. If desired, the Advanced Air Cleaner can clean the cabin air of almost all tiny particles within a few minutes.

Both the new Bowers & Wilkins audio system and the Advanced Air Cleaner technology are now available on all 90 and 60 Series models based on the Scalable Product Architecture (SPA).

All models in the 90 and 60 Series now also come with double USB-C charging points in the rear, replacing the 12-volt outlets. The wireless charging functionality for smartphones, first introduced on the small XC40 SUV, is now also available on most variants in the 90 and 60 Series.

In terms of interior materials, the exclusive tailored wool-blend seats first introduced on the XC90 last year are now also available on all 90 and 60 models, while there is also a leather-free interior option for the top trim levels.

Hybrid Powertrains

Elsewhere in its model range, Volvo Cars is significantly expanding the number of its 48-volt mild-hybrid powertrain options, making these engine options available on every single Volvo model.

First introduced on the XC90 and XC60 SUVs last year, the mild hybrids are now also available on all other 90 and 60 Series cars as well as on the XC40. The mild-hybrid powertrain options on the V90 Cross Country represent the first electrified variants in the history of the Cross Country range.

Volvo Cars’ mild hybrids offer drivers up to 15 percent fuel savings and emission reductions in real-world driving. The brake-by-wire system interacts with the energy recovery system and reduces fuel consumption and emissions by recovering kinetic energy under braking.

Together with the Recharge car line of plug-in hybrids and fully electric cars, this means there is now an electrified Volvo model for everyone.

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Park Place Dealerships Recognized for Outstanding Operations and Service

2019 was quite the year across Park Place’s Dallas-Fort Worth Locations. Congratulations to all of our teams for these awards:

Park Place Motorcars 

Park Place Motorcars Dallas has won the Mercedes-Benz 2019 “Best of the Best” Gold Laurel award, representing the pinnacle of achievement and the absolute best of what the Mercedes-Benz brand has to offer. This is the 13th win for Dallas. Only 52 Mercedes-Benz dealerships out of 384 nationwide received this prestigious distinction.

“All of our dealerships are dedicated to creating exceptional client experiences each and every day,” said Park Place Dealerships CEO Neil Grossman. “It’s especially rewarding when that hard work is recognized nationally bu the luxury brands we represent.”

Park Place Motorcars Grapevine and Park Place Motorcars Fort Worth both won the Mercedes-Benz 2019 “Best of the Best” Silver Laurel award, which acknowledges dealers for their outstanding achievements throughout the year. Only 88 dealers out of the 384 Mercedes-Benz dealerships nationwide have earned this lofty designation. This is the fifth win for Grapevine and the ninth for Fort Worth.

Managers at Park Place Mercedes in Grapevine, Monday, Feb. 3, 2020. (Michael Ainsworth)
Managers at Park Place Mercedes in Fort Worth, Monday, Feb. 3, 2020. (Michael Ainsworth)

Both Park Place Motorcars Dallas and Fort Worth dealerships also won the 2019 “Mercedes Benz Financial Valued Partner Award,” the equivalent of “Best of the Best” for Finance.

Park Place BodyWerks 

“Park Place BodyWerks Grapevine won the 2019 Lexus Collision Center of the Year designation,” added Grossman. “They are the first such facility to ever win the award back-to-back. They also won the award in 2018.”

Park Place Jaguar Land Rover

Park Place Jaguar Land Rover DFW received two of the highest honors a Jaguar Land Rover dealership can receive: the 2019 “Pride of Jaguar” award and the Land Rover “Pinnacle” award. Both awards are notable for their exclusive designations as “Lyons Elite” and “Wilks Elite,” signifying sales and service leadership in the “Largest Dealer” category. This is Jaguar Land Rover DFW’s ninth “Pride” award and first “Pinnacle” award. JLR North America CEO Joe Eberhardt personally congratulated the dealership on their outstanding achievement.

In addition, Park Place Lexus Plano and Park Place Lexus Grapevine both won the 2019 “Elite of Lexus” award, given to a very select group of dealerships based on customer ratings and a rigorous series of operational and certification requirements. Plano has earned this prestigious award 26 times, while Grapevine has won 19 times. 

Bentley Dallas

Last, but certainly not least, Park Place Premier Collection’s Bentley Dallas was named number one for sales in the Central Region in 2019.

“Park Place is proud of our members for their pursuit of excellence in every area of our operation,” concluded Grossman. “The recognition when the pinnacle of success in such a competitive industry is rewarding. But, more importantly, the dedication to customer service is what makes our clients refer to Park Place as ‘My Place.’”

Founded in 1987, Park Place operates 17 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

 

 

 

 

 

 

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Mechanical Mindset with Park Place Porsche’s Shop Foreman

Member Spotlight: Steven Taylor, Park Place Porsche Shop Foreman

“I’ve been interested in mechanical things forever,” says Gainesville, Texas native Steven Taylor. “I knew it was my niche from day one. At 13, I started saving up money from jobs baling hay and mowing yards for an old truck to work on. And I got one! A 1978 Chevy Silverado, all primer and no motor.”

He’s still got it – both the truck and the energetic drive to keep it running.

He’s rebuilt nearly everything and replaced what can’t be rebuilt. He’s swapped out the headliner, seats and just about every knob and switch one can imagine. “I’m on great terms with the local junkyard dealers,” he says.

He’s yanked out old engines when they gave up their ghosts and installed used powerplants (at one point, he installed a used 5.7-liter, 198 hp police car engine. The current engine bay occupant is a classic Chevy LS with all the up-to-date technology.

He didn’t spray the paint, a shiny metallic blue – that was his high school graduation present. “One of the best gifts ever,” he grins. 

Country Roots

A self-described “country boy” and proud of it, he listens to Texas country music and other old-school C&W music artists, lives in Justin on a quarter-acre with his wife and three daughters (ages 14, 9 and 7), and thoroughly enjoys the peace and quiet of rural life.

His Park Place Career

Preserving that down-home feel means driving nearly 80 miles round-trip to his gig at Park Place Porsche Dallas, where he just celebrated his 10-year anniversary. It’s a price he’s happy to pay. “It’s nice to be able to watch them walk or ride their bikes to and from school with hardly any traffic,” he says

He started with the company as a technician and his skills were quickly noticed. He helped jumpstart the Park Place Motorsports program, which led to a promotion to team lead and then his current role, shop foreman, four years ago. He’s now responsible for 29 team members.

His daily duties include working with service advisors, technicians, warranty administrators, parts sales and tracking processes of every description. 

“Basically, I solve puzzles,” he says. “A lot of what we do is pretty straightforward, with all the computerized diagnostics we have today. But there’s still plenty of call for techniques that aren’t covered in manuals. That’s where I can help by guiding techs to find the right tools and information so they can succeed in helping our clients. Helping them learn how to learn, where to find information and diagnose issues, is really the best part of my day.”

Family First

When he’s not chasing solutions at work or his kids around the yard, he enjoys watching action-packed movies and participating in outdoor activities, including archery hunting and fishing. 

And the truck? It’s done now? “Oh no, not by a long shot,” he laughs. “I even bought a spare parts truck so I can keep working on it and making it better!”

Sophia, Olivia, Aleigh, Amber and Steven

 

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BodyWerks Fort Worth Shop Manager – Born to be Wild

Member Spotlight: Greg Cinicolo, Body Shop Manager at BodyWerks Fort Worth

Westchester County in New York is well-known for its quaint villages and picturesque towns as well as open spaces and a network of beautiful parks. But Hells Angels? Yep. And at just five years old, Greg held the flashlight while his dad repaired the members’ Harleys from his garage in small-town White Plains.

 

“They’d babysit me,” he laughs. “Dad restored motorcycles and cars as a hobby and I’d pass him wrenches and other tools. The bikers took a shine to me and I remember having a blast. In fact, one of dad’s buddies is Chuck Zito, the actor from the HBO prison drama “Oz,” who was president of the New York Hells Angels chapter!”

Clearly, the apple doesn’t fall far from the tree – Greg’s always been into cars and motorcycles. His family moved to Texas in 1984 and at 16, he went to work at a Chevrolet dealership and never looked back. “I even read books about body shops and repairs. For fun! I’m totally boring.”

Greg Began at Park Place in 2011

Greg began his Park Place career in 2011, serving as an estimator at Grapevine BodyWerks for six and a half years. He’s been in his current role, shop manager for BodyWerks Fort Worth, for almost three years and oversees 22 members as they go about their daily operations, which include everything from major to minor structural repair, paintless dent repair (PDR), paint and bodywork … and in several cases, even animal rescue.

“We’re not surprised by damage from floods and hailstorms,” he says. “But animals are another story. A client came into the Lexus service department with a hawk trapped in the vehicle’s grill. But they saved the hawk! Another time, raccoons made themselves at home in a vehicle. They were still in there by the time we got the vehicle, so that was a job for sure.”

It’s a Science…and an Art

One of the more challenging aspects of vehicle repair is also one of the industry’s oldest and most vexatious – paint-matching.

“It’s a science as well as an art,” he says. “Modern paints are all water-based acrylic polyurethane enamels and very durable, but UV rays are terribly destructive to any kind of paint and actually change the color. Vehicles with clear coat, basically a pigment-free paint, suffer much less UV damage than those without it and make matching much more precise.”

Fortunately for owners, Greg says that the BodyWerks members have all the necessary technical certifications and industry experience to make things right. They also have another essential ingredient – artistry.

“They’re really artists,” he says proudly. “They view these vehicles as their canvas. And day in and day out, they prove their gifts. It’s an honor to work with them.” 

Protect your Paint!

His advice to owners – take care of that clear coat. “Savvy owners know to wash the surface thoroughly, then polish the paint, then wax the polish. That protects the clear coat, which protects the paint. If you don’t have the time, we’ll do it for you. It’s a great investment to keep your vehicle pristine.”

Family First

It’s clear Greg is not only passionate about his profession, but he’s well-equipped to run this full operation. But while it might be hard to imaging, restoring vehicles to their “before wreck” condition isn’t his only focus. In fact, his priority is now his family.

“These days, my hobbies have less to do with repairing motorcycles and more to do with family,” he adds. “We have three girls ages 10, 8 and 3, so we basically live in our backyard. But none of them are holding flashlights and wrenches for me – yet!”

For more information on how to join the Park Place BodyWerks team or to book a free estimate visit us at www.ParkPlaceBodyWerks.com

 

 

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$420,000 Raised for Charity at the 21st Annual Park Place-Dallas Stars Casino Night

Nearly a thousand Dallas Stars fans turned out January 30th for the 21st Annual Park Place Dealerships – Dallas Stars Casino Night at the Comerica Center in Frisco.

The event raised more than $420,000 for the Dallas Stars Foundation, breaking last year’s fundraising record for the most money raised in a single night. 

Laughter filled the venue as fans and players bantered back and forth while playing blackjack, roulette, craps, and poker.

“I’ve attended every Stars Casino Night except one,” said 87-year-old Doris Seabolt of Carrollton, who worked as a waitress at Waffle House for 49 years.

“About 10 years ago bad weather prevented her from making it to Casino Night,” explained her daughter Deborah Dunn. “But that’s the only way she would miss it. She looks forward to this event all year. She loves talking to the players.”

A Night of Events

Fans had the opportunity to bid on a selection of autographed memorabilia, including jerseys and hockey sticks signed by current and retired athletes, as well as unique experiences. Guests enjoyed food prepared by III Forks Steakhouse and specialty drinks made with Spanish liqueur Licor 43 and Brown Sugar Bourbon.
 

“Casino Night is an exciting opportunity for fans to engage with players and coaches,” said Jordan Case, president of Park Place Dealerships (pictured far right in the photo below). “While a fun event for fans, it also helps fund youth programs in our community. Park Place has been a part of Casino Night for the past 15 years. Our brands are perfectly aligned in expecting excellence on the ice and at the dealership for our clients.”

The Dallas Stars Foundation focuses its efforts on providing support to the children in the community through youth hockey programs, youth engagement, health and education. More information is available at  www.nhl.com/stars/community

Over the past 30 years, Park Place has helped raise millions of dollars in for  more than 300 community organizations across North Texas. Last year, the luxury automotive group introduced Park Place Cares to represent their philanthropic efforts in the arts, medical research, children’s advocacy, and education. 

Click here to see the full event album on our Facebook Page.

Founded in 1987 with a single Mercedes-Benz dealership on Oak Lawn, Park Place operates 17 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

 

 

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Park Your Books at Park Place Lexus

Grapevine and Plano Lexus dealerships hosting a children’s book drive
benefiting Reading Partners North Texas

Park Place Lexus dealerships in Grapevine and Plano are hosting a book drive starting February 17 through March 2 to collect children’s books to benefit Reading Partners North Texas.

Drop off new and gently used children’s books for ages newborn-to-seven years old February 17 – March 2 anytime between 8:30 a.m. – 8 p.m. Monday – Friday or 9 a.m. – 6 p.m. Saturday at the Park Place Lexus dealerships in Grapevine or Plano.  Then, help spread the word by using the hashtags #LexusBookDrive and #ParkPlaceCares on social media.

Why Books?

A study by the American Academy of Pediatrics established that reading to children of any age awakens regions in their brain responsible for grasping words and key concepts tied to memory, which directly affects their trajectory for lifetime learning. Unfortunately, nearly 40% of children arrive at kindergarten without these basic skills. Consequently, children who start behind usually stay behind, leading to an increase in the dropout rate, especially among low-income students. 

“There are a surprising number of families who don’t have a single children’s book in their home,” said Anam Ali, Experiential Marketing Manager at Park Place Dealerships. “For the two weeks leading up to Read Across America Day (March 2), we’re asking the community to help provide books for kids. Every child deserves the opportunity to learn and succeed in life.”

Why Reading Partners North Texas

Reading Partners North Texas has been a part of the Dallas educational landscape since 2012, when they launched a program at George W. Truett Elementary School and Roger Q. Mills Elementary School serving 80 students. Since then, they’ve placed thousands of community volunteers in low-income schools to help kids master basic reading skills. Their one-on-one tutoring empowers students to succeed in reading and in life by engaging community volunteers to provide individualized, personal attention to each student in the program.

Where to Park Your Books

Park Place Lexus Grapevine is located on the northwest corner of State Highway 114 at Minters Chapel Road (901 E. Highway 114) near DFW Airport.  Park Place Lexus Plano is located at 6785 Dallas Parkway, on the southwest corner of Spring Creek Parkway and the Dallas North Tollway.

Over the past 30 years, Park Place has helped raise millions of dollars for more than 300 community organizations across North Texas. Last year, the luxury automotive group introduced Park Place Cares to represent their philanthropic efforts in the arts, medical research, children’s advocacy, and education. 

Founded in 1987, Park Place operates 18 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Karma, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.