It isn’t often that we get to see the playful side from the creators of the world’s first automobile, Mercedes-Benz. Lucky for us, the other day Mercedes-Benz joined forces with Nintendo. The partnership brings a bit of luxury to a video game that has been a cornerstone of childhoods around the globe for decades.
The newly downloadable Mercedes-Benz 2015 GLA is available as your preferred mode of transportation on the new Mario Kart 8 on the Nintendo Wii and other Nintendo devices. This is sadly not going to be available on all versions of Mario Kart 8. It is currently only available in Japan, but rumors of the GLA in other countries are swimming around. Once Nintendo’s new game, Mario Kart 8, is released in Japan it is said that the lead character (Mario) will be driving a 2015 Mercedes Benz GLA in the opening scenes of the game. The GLA will be able to be driven as the GLA SUV and also as the GLA Kart with your choice of any of Nintendo’s playful characters in the driver seat.
Along with the new pair of digital wheels this partnership grants us, it also points to an even bigger marketing movement inside Mercedes-Benz For decades Mercedes-Benz has been mostly perceived as a car brand for old money customers, not in the same light as most of its neighboring luxury British car manufacturers, but sporting a base of clients with a rather high median age nonetheless. A clear shift in Mercedes-Benz marketing shows the brand taking a swing at a younger target audience. The shift started gradually in the 1980’s with lower price range vehicles and has progressed to having a car that could suit a new college graduate or even royalty. Brand and buyer intelligence like this is what makes Mercedes-Benz in combination with their illustrious history and reliability a leader in automotive excellence.
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