Park Place Dealerships revealed its new mobile pop up at the 2019 DFW Auto Show this past March. The Mobile Experience Unit will be used across DFW at events throughout North Texas to bring the Park Place brand directly to the automotive enthusiast.
“The mobile pop up gives us the opportunity to expand the presence of our brand beyond the parameters of the dealership,” said Dave Evans, Chief Marketing Officer at Park Place Dealerships. “Experiences play a huge role with customers today and are the main drivers of customer engagement. We believe the mobile pop up allows us to engage with the consumer wherever we want to take it.”
During the DFW Auto Show, the pop up will be onsite to deliver an inclusionary experience for everyone who stops to visit the Park Place area. The mobile unit has already provided innovative experiences for clients at both the 2018 Park Place Luxury & Supercar Showcase and at the COTA track.
Park Place continues to be an innovator in the automotive space by developing unique offerings to expose current and potential clients to the brands. In the past year, Park Place introduced and expanded Park Place Select, an automotive subscription service.
“As a company, we must be in tune with where our clients spend their time and how they use their vehicles,” remarked Evans. “Our client’s transportation needs are as diverse as they are, and range from attending festivals and sporting events to shuttling friends and family to racing their cars, or simply enjoying life. We expect the mobile pop up will help us deliver an unparalleled, client-focused experience.”
Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.