Park Place BodyWerks Director Eric McKenzie Works To Overcome Body Shop Industry Reputation

When Eric McKenzie arrived at Park Place Bodywerks in Dallas, Texas, to be the body shop director, cycle time at the luxury-brand dealership shop was an astounding 60 days and the collision center was not profitable.

“I was blown away, I couldn’t believe it,” McKenzie says of the shape the shop was in when he started five years ago.

But within one year, using his industry knowledge, financial acumen and management skills, McKenzie helped drop cycle time to 20 days and profits soared to nearly $2.2 million, with annual revenues of about $18 million. Customer service index (CSI) scores increased from around 80 percent to 97 percent. Revenue has grown steadily since, and the dealership recently opened a second shop in Grapevine, Texas.

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