Park Place Service Using RFID Tags and Technology to Enhance Client Experience

By Terry Box, Dallas News

Few cars go unnoticed on the busy service drive at Park Place Motorcars.

A couple of years ago, the Dallas Mercedes-Benz and Porsche dealership began attaching RFID tags, similar to TollTags, to new and used vehicles. Monitors on the service drive read the tags as customers pull in.

“When you arrive, it alerts your service adviser that you are here, tells the adviser what service you’re scheduled for and brings up your service history — all in a few seconds,” said Tony Carimi, director of operations at Park Place Dealerships.

The technology revolution that blew through showrooms more than a decade ago — ushering in Internet car sales — is now roaring through service department back shops.

Service advisors are trading pens and clipboards for iPads, while technicians tune cars with laptops. Devices embedded in service drives check tires on cars entering the dealership for wear and alignment.

Meanwhile, technicians use iPads to photograph worn parts on a vehicle, emailing the pictures to customers so they can decide whether to fix them.

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