Rolls-Royce Motor Cars Dallas Unveils Black Badge Editions

Dark and moody visions of Rolls-Royce Wraith and Ghost lined the street in front of the Tipsy Alchemist off Cedar Springs in Dallas. Upstairs in the luxurious lounge, Rolls-Royce Motor Cars Dallas partnered with Allie Beth Allman & Associates to host a soirée worthy of the luxurious carriages being launched.


Guests enjoyed fresh sushi and sliders while sipping craft cocktails made with ultra-premium Clase Azul Tequila and Chopin Vodka. Guests also enjoyed Peroni lagers.

A live auction raised more than $12,000 to benefit the Austin Street Center, an emergency shelter that has served Dallas’ homeless for more than 30 years.

Rolls-Royce Black Badge speaks to the more assertive, confident and demanding aesthetic of a new breed of Rolls-Royce owner – today’s generation of young, self-empowered, confident rule-breakers who are uncompromising and unapologetic in their lifestyle.


“Black Badge is an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant,” said Torsten Müller-Otvos, Rolls-Royce Motor Cars CEO. “The risk takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world. Technically and aesthetically, Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more powerful and more demanding.  With Black Badge we have created the most commanding presence on the super-luxury landscape.”


The transformation of Rolls-Royce Ghost and Wraith into their Black Badge alter egos begins with the ‘Spirit of Ecstasy’ who changes only in color to represent the brand’s dark obsession. She mutates into a high-gloss black vamp, flying thru the glistening cityscape after dark.

Inside, the Black Badge cabin is outfitted with aluminum-threaded carbon fiber – materials most often associated with stealth aircraft. To create this beautiful and innovative material, threads of aluminum just 0.014mm in diameter (thinner than a human hair) are woven together and bonded with carbon fiber. This unique material then has six coats of lacquer applied, is left to cure for 72 hours, and then is hand-polished to a mirror finish.

On the exterior, Black Badge brings the color black to new levels of intensity. More than a dozen layers of paint and lacquer are repeatedly hand polished – the most exacting paint and polishing process ever used for a solid paint color. The result is the deepest, darkest and most intense black ever seen on a production car.


Already the most powerful Rolls-Royce in the world at 624 horsepower, Wraith is the most driver-focused Rolls-Royce ever built. Wraith Black Badge benefits from even more torque (an extra 45 lb-ft.) in addition to tweaked air suspension and subtle changes to the transmission that translates into higher revs and quicker shifting for more spirited driving while preserving the unparalleled Rolls-Royce “magic carpet” ride.

Ghost Black Badge benefits from a power increase of 40 horsepower, while upgrades to the 8-speed automatic transmission give it an added sense of urgency in how it delivers its power.