Bentley Dallas and Stetson Reveal Special Edition Bentayga

Two iconic brands combine old-world craftsmanship to introduce a new luxury product which arrived in Texas earlier this week. Introducing the world’s first Bentley Bentayga Special Edition- exclusively commissioned at Bentley Dallas.

Style, tradition, and innovation come together in a spectacular blend of two icons. Bentley Dallas and Stetson are combining their powerful legacies to create a timeless vehicle for discerning clients: the Bentayga Stetson Special Edition.

“This partnership speaks to the timelessness of these two famous brands,” says Ken Schnitzer, Chairman of Park Place Dealerships.  “The Bentayga’s rugged luxury is a tailor-made match for Stetson’s unsurpassed quality. The Bentayga Stetson Special Edition combines the best of old-world craftsmanship with American history to create a distinctive and memorable motoring experience.”

The Bentayga Stetson Special Edition vehicles are exclusively offered by Bentley Dallas with the first car delivered this week to Texas, the heart of modern cowboy culture.

“Stetson is thrilled to be partnering with Bentley Dallas on the Bentayga Stetson Special Edition. For over 150 years, the Stetson name has stood for quality, authenticity, craftsmanship and a refusal to compromise on details,” says Xiao Li Tan, President of Stetson Worldwide. “The collaboration between Stetson and Bentley combines two legendary heritage names to deliver an unparalleled experience for Western enthusiasts.”

Customize with Mulliner

Clients can customize their Bentayga Stetson Special Edition vehicle through Bentley’s personalized Mulliner team with an unlimited array of options.

Each vehicle’s exterior features a distinctive Stetson badge. Clients can choose from three special colors:

  • White Sand, to match the “Silverbelly,” color made famous by U.S. Presidents, artists, and musicians. The Stetson Open Road has also been worn by Churchill, Bob Dylan and hundreds of other culture setters
  • Dark Cashmere to match the Stetson Boss of the Plains hat, the first Stetson ever sold
  • Onyx, embodying the classic Stetson black 100X El Presidente hat

Rich Leather and a Duotone Steering Wheel

Rich interior leather hides are chosen carefully and crafted with precision for each vehicle. The Bentayga Stetson Special Edition will offer interior colors of a camel main hide, saddle secondary hide, and burnt oak accents. The duotone steering wheel will feature a burnt oak center, a saddle-leather outer and chrome elements.


The Stetson logo is embroidered in each headrest in saddle thread to complement the open pore liquid amber veneer, which derives from the American Red Gum trees grown in the United States.

Boot Stitching

Taking cues from cowboy boots and saddles, the Bentayga Stetson Special Edition will feature “boot stitching” throughout the vehicle to create a Bespoke Bentayga that embodies the style of the Stetson brand. Treadplate inserts carved with “MULLINER STETSON” mark each vehicle as a special edition.


Mulliner, the Bespoke workshop within Bentley that can make a client’s dream come to life, has beautifully merged the culture of Stetson with the sophisticated design of Bentley to deliver luxury on a new level as never before seen.

Bentley’s 100 Years and Stetson’s Legacy

This year, Bentley Motors celebrates 100 years of automotive performance, reflecting on the inspiration of founder W.O. Bentley: “Build a fast car, a good car, the best in its class.” Bentley won the 24-hours of Le Mans six times. Today, every car is hand-made at their factory in Crewe (in the northwest of England), by a team of highly-skilled artisans.

Stetson, an iconic American brand since 1865, has been the headwear of choice for presidents and patriots, artists and musicians, mavericks and historical figures from all around the world. Worn by culture setters from Buffalo Bill Cody to Ronald Reagan to Waylon Jennings, Stetson is forever woven into the fabric of America.

About Park Place Dealerships

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,100 people and operates 17 full-service dealerships representing luxury brands including Bentley, Rolls-Royce, McLaren, Maserati, Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, and Karma. For more info, visit

About Stetson

As it has since 1865, Stetson is an iconic brand that embodies the resourceful, authentic, adaptable and diverse core of the American spirit. A global leader in authentic American lifestyle products, Stetson is committed to a heritage of craftsmanship and quality that communicates individuality and freedom. John B. Stetson’s story of perseverance continues today, over 150 years later in step with the journey of America – ever-evolving, yet timeless.