Volvo S90 Sedan Is a Real Game Changer

The Volvo S90 has been widely praised for its stunning exterior and sumptuous interior. Its proud yet non-aggressive face, characterized by a concave grille, itself a homage to the Volvo P1800, is home to Volvo’s new Iron Mark. The T-shaped Thor’s Hammer lights deliver a powerful sense of direction that makes the S90 unmistakable on the road.

Half profile Volvo S90 Mussel Blue

Inside this low, four-door coupé, Volvo has taken cues from the success of its XC90 model and raised the bar with some stunning details on the new dashboard and instrument panel, including new air blades that stand vertically on each side of the Sensus user interface.

Interior centre display and air blades Volvo S90/V90Interior Blond Volvo S90/V90

We created our new flagship sedan, the Volvo S90, as a real game changer. It is classy and cool. The exterior is exceptionally well surfaced with a fantastic stance and the sort of clean lines that are singularly appropriate of a Scandinavian design. The interior masters the art of blending innovative technology and natural materials into an elegant, welcoming and tasteful ambience, Swedishness at its best,” said Thomas Ingenlath, Senior Vice President, Design at Volvo Car Group.

The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first North American production facility, employing around 2,000 workers. “There are strong indications that Volvo is back on track in the US,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.” The S90 launches with IntelliSafe Assist as standard. This includes Adaptive Cruise Control and Distance Alert and the advanced semi-autonomous drive feature, Pilot Assist.

Interior cockpit Volvo S90/V90

The Pilot Assist functionality gives gentle steering input to keep the car properly aligned within lane markings up to motorway speeds of around 80 mph (130 km/h) and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo, and one which is highlighted at the show with the Concept 26 display, which envisions how a car interior could look and feel in a fully autonomous Volvo.

Pilot Assist

The Volvo S90 also introduces a world first function to City Safety – large animal detection – a feature capable of detecting large animals such as large deer, horses or moose/elk, night or day. The technology offers an intuitive warning and brake support to help avoid or mitigate collisions with large animals.

Animal DetectionInterior Large Animal Detection 2

The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.  “The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.

CLICK HERE to pre-order the Volvo S90

For more information please contact:

Donny Lambrecht, New Car Director at Park Place Volvo, (214) 956-5516, DLambrecht@

Explore the Volvo S90 here.

Safety Cage with text

Location Front Quarter Volvo S90 Mussel Blue

Location High-Rear Quarter Volvo S90 Mussel BlueInterior Tunnel Console Volvo S90/V90Interior Detail T8 Orrefors Gearshift

Interior All Seats Volvo S90

Interior Rear Seats Volvo S90

Interior Rear Arm Rest Volvo S90