Meet the Man Behind the Wheel of Park Place Premier Collection

A corner office with a view is great, but Heath Strayhan prefers an office with a view of high-end European luxury vehicles. Originally from Calgary, Canada, he now calls Texas home and is the General Manager of Park Place Premier Collection.

Heath’s high-energy leadership style and high-expectations from his team are befitting of the Premier Collection’s brands and the clients they serve. “Our members (employees) know what is expected of them and are given the autonomy to execute at a high level,” says Heath.

From Bentley and Rolls-Royce to McLaren and Maserati, the Premier Collection is home to high-end vehicles that exude an air of exclusivity. It’s also the premier destination for clients who want the best of the best, and Heath and his team are ready to deliver.

Getting to where he is today took a lot of hard work and dedication. After graduating from SMU with a degree in Economics with Financial Applications, Heath was recruited by Nissan to work as a collections representative.  Shortly thereafter, he went to work for Mercedes-Benz Credit Corp as an analyst.

Having been immersed in the automotive industry for a while, Heath turned his attention to Park Place Dealerships.  He saw the company as “a forward-thinking organization that was becoming more involved in internet sales,” and he saw a lot of potential for the future.

Starting in sales at Mercedes-Benz, he quickly transitioned to Bentley, Rolls-Royce, and Maserati in 2005 when they introduced their new models. “I have a passion for our brands and this business” says Heath, “and the fact that the parent manufacturers have continued to invest in these brands has helped foster the growth of our organization.”

Seventeen years later, he is behind the wheel of the most prestigious dealership in DFW.  With Heath on board, Park Place Premier Collection has won numerous awards including the top honors of 2014 McLaren International Dealer of the Year and 2013 Rolls-Royce North American Dealer of the Year.

2013 Rolls-Royce North American Dealer of the Year Award Recipient

In the Summer of 2015, Park Place Premier Collection received National attention when Heath and his team, along with Make A Wish, and Bugatti granted a 7-year-old boy his wish to ride in a $3-Million Bugatti Veyron.

Heath 1
Read the Bugatti Make-A-Wish story here.

Furthermore, Heath is the North American representative on Bentley Academy Dealer Board and the Southern Region representative on Rolls-Royce Dealer Board.

In his free time he plays men’s league hockey on a team called the Beavers.  Family time includes attending volleyball and lacrosse tournaments with his wife and 3 children. Working on home improvement project also helps him unwind. And, Heath is a supporter of the March of Dimes, as his daughters were born premature.

So what’s the secret to Heath’s success? “Park Place is a standout organization in our industry. In that, you should be prepared to engage in your career at an incomparable level and understand that what works for others may not work for us.”