Jaguar is the “Best Car Styling Luxury Brand” and has the awards to prove it. This is the second time the brand was honored by Kelley Blue Book, also winning in 2014, and comes after an incredible transformational year for Jaguar. “Design has always been at the heart of Jaguar products, and to be recognized with this award at a time when the brand is experiencing incredible momentum and growth is very gratifying,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. “As we begin to expand our line up with the addition of the XE and F-PACE this spring, we look forward to the opportunity to reach an even wider audience and welcome new owners and fans of the brands.”
The Kelley Blue Book Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public. Award categories are calculated among luxury, non-luxury and truck shoppers. Based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch study, the highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.
The visually striking exterior design features of the Jaguar F-TYPE and XF models has earned praise in the market and played an important role in earning this styling award.
Fully redesigned for 2016, the second generation Jaguar XF brings a unique blend of design, technology and refinement to the premium sedan segment. The new bodywork mirrors the evolution of the Jaguar design language.
Since its introduction in 2014, the Jaguar F-TYPE range has expanded from three models to six in only one model year. All-new for 2017, the ultra-high performance F-TYPE SVR takes performance, dynamics and driver involvement to a new level yet retains the comfort and duality of character inherent to all Jaguar cars.
For more information on any Jaguar models or to reserve a test drive, please contact:
Steve Vankos at Jaguar Dallas, (214) 849-5358; firstname.lastname@example.org
Jason Feuerberg at Jaguar Plano, (214) 366-5819; JFeuerberg@10.2.54.33