Park Place Select Launches in May with Wide Variety of Brands and Unlimited Flips
DALLAS (February 14, 2018) – Park Place Dealerships, one of the largest luxury automobile groups in the country, is launching a subscription service beginning May 1 offering the consumer the opportunity to let Park Place match a car to their lifestyle. The first dealership group in Texas to offer a subscription service, Park Place Select will offer subscribers three tiers featuring a collection of vehicles that aligns with their lifestyle and budget.
“Park Place Select will transform the way drivers in Dallas/Fort Worth engage in the luxury automotive category,” said Ken Schnitzer, chairman and CEO of Park Place Dealerships. “Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”
Unique to the marketplace, Park Place Select is all about the experience. Clients want the flexibility to drive a vehicle that meets their needs throughout the year. From date nights, to family vacations, and work events to daily errands or social engagements, Park Place Select can provide the perfect vehicle for the different moments in a client’s ever-changing routine.
Park Place Select’s subscription service will offer three tiers, Prime, Plus and Premium levels, featuring luxury vehicles from the brands that Park Place currently represents. In addition to competitive pricing, Park Place Select offers unlimited flips (vehicle changes) for clients to fully experience the luxury vehicles in their chosen category. A partnership with Clutch Technologies will allow clients to use the Park Place Select App to engage a concierge and schedule services.
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Prime |
Plus | Premium |
| $750 one-time registration $895/monthly subscription | $750 one-time registration $1395/monthly subscription | $750 one-time registration $1795/monthly subscription |
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Mercedes-Benz C Class and GLC Class; Volvo S60; Lexus ES and IS; Jaguar XE, Land Rover Evoque and Discovery Sport |
Mercedes-Benz E Class and GLE Class; Volvo XC90; Lexus RC, GS and GX; Jaguar XF and F Pace, Land Rover Evoque Cabriolet, and Porsche Macan |
Maserati Ghibli and Levante; Mercedes-Benz 43 AMG models; Porsche Boxster and Cayenne; Land Rover Range Rover Sport and Velar |
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Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge |
Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge |
Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge |
“An automotive subscription gives the consumer the flexibility to meet the changing needs of their life’s activities without owning multiple vehicles,” continued Schnitzer. “With more than 30 years in the luxury automotive business, Park Place is uniquely positioned to offer a subscription service with the best client experience and an amazing lineup of vehicles in the fourth-largest market in the country.”
Included in the monthly subscription fee are a variety of brands in the selected category, insurance, maintenance, cleaning of the vehicle, and a personal concierge to oversee all of the details.
Once a client is signed up for the service, they can install an app which will give them direct communication to their concierge. The concierge will ensure delivery of the car with preset radio stations, car temperatures, and any other special requests based on the client’s profile information provided at registration. The client has unlimited flips, which means they can trade out vehicles as often as they would like. The concierge will arrange for pickup of the current vehicle and delivery of the new car. Reservations for this service are being taken now at parkplaceselect.com.
Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, Bugatti, McLaren, and Maserati. A new Porsche dealership will open in Grapevine this summer. For more info, visit parkplace.com.