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Park Place Dealerships Launches Park Place Select Subscription Service

Park Place Select Launches in May with Wide Variety of Brands and Unlimited Flips

DALLAS (February 14, 2018) – Park Place Dealerships, one of the largest luxury automobile groups in the country, is launching a subscription service beginning May 1 offering the consumer the opportunity to let Park Place match a car to their lifestyle. The first dealership group in Texas to offer a subscription service, Park Place Select will offer subscribers three tiers featuring a collection of vehicles that aligns with their lifestyle and budget.

“Park Place Select will transform the way drivers in Dallas/Fort Worth engage in the luxury automotive category,” said Ken Schnitzer, chairman and CEO of Park Place Dealerships. “Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”

Unique to the marketplace, Park Place Select is all about the experience. Clients want the flexibility to drive a vehicle that meets their needs throughout the year. From date nights, to family vacations, and work events to daily errands or social engagements, Park Place Select can provide the perfect vehicle for the different moments in a client’s ever-changing routine.

Park Place Select’s subscription service will offer three tiers, Prime, Plus and Premium levels, featuring luxury vehicles from the brands that Park Place currently represents. In addition to competitive pricing, Park Place Select offers unlimited flips (vehicle changes) for clients to fully experience the luxury vehicles in their chosen category. A partnership with Clutch Technologies will allow clients to use the Park Place Select App to engage a concierge and schedule services.

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 $750 one-time registration $895/monthly subscription $750 one-time registration $1395/monthly subscription $750 one-time registration $1795/monthly subscription
 

Mercedes-Benz C Class and GLC Class; Volvo S60; Lexus ES and IS; Jaguar XE, Land Rover Evoque and Discovery Sport

  

Mercedes-Benz E Class and GLE Class; Volvo XC90; Lexus RC, GS and GX; Jaguar XF and F Pace, Land Rover Evoque Cabriolet, and Porsche Macan

 Maserati Ghibli and Levante; Mercedes-Benz 43 AMG models; Porsche Boxster and Cayenne; Land Rover Range Rover Sport and Velar
 

Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge

  

Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge

 Includes unlimited flips, insurance, maintenance, cleaning, and personal concierge

 

“An automotive subscription gives the consumer the flexibility to meet the changing needs of their life’s activities without owning multiple vehicles,” continued Schnitzer. “With more than 30 years in the luxury automotive business, Park Place is uniquely positioned to offer a subscription service with the best client experience and an amazing lineup of vehicles in the fourth-largest market in the country.”

Included in the monthly subscription fee are a variety of brands in the selected category, insurance, maintenance, cleaning of the vehicle, and a personal concierge to oversee all of the details.

Once a client is signed up for the service, they can install an app which will give them direct communication to their concierge. The concierge will ensure delivery of the car with preset radio stations, car temperatures, and any other special requests based on the client’s profile information provided at registration. The client has unlimited flips, which means they can trade out vehicles as often as they would like. The concierge will arrange for pickup of the current vehicle and delivery of the new car. Reservations for this service are being taken now at parkplaceselect.com.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, Bugatti, McLaren, and Maserati. A new Porsche dealership will open in Grapevine this summer. For more info, visit parkplace.com.

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3 Things To Know Before Your Next Park Place Oil Change

Receiving an oil change at a manufacturer certified service center has key advantages to maintaining your high-performance vehicle. While cost and service time are increased, we provide first-class quality, expertise, and additional services that clearly distinguish our premier level service experiences from a typical “oil change” job at a quick lube establishment.

At our Park Place Dealerships locations, we employ certified technicians who perform the routine services, such as your oil change, to ensure the entire process is completed to meet both manufacturer and Park Place standards of quality.

Here are three things our highly trained team of service experts want you to know before booking your next oil change:

1.An “Oil Change” service can take about 30-60 minutes depending on the manufacturer before any additional services or a courtesy car wash or additional services.

Park Place Motorcars Service Directors estimate that an oil change service that includes our complimentary services, including car washes and multi-point inspections, for our clients, can take 60-90  minutes to complete. 

At Park Place Porsche, the service can take up to 90 minutes pre-car wash. Porsche’s have a large oil capacity- up to 10 quarts on some engines. The old oil must be completely drained from the vehicle. To do this, our technicians must heat the engine up to operating temperature to thin out the oil and allow it to then drain for a minimum of 20 minutes. The next 20 minutes are spent filling the engine with oil to capacity. To do this the engine is brought up to operating temperature and filled with new room temperature oil.  Our technicians check the oil levels with a computer- a process that takes three minutes and is repeated until the engine registers full.

2. You receive more than an “oil change” when choosing to service with the manufacturer certified dealership. 

The term oil change has been used frequently in conjunction with quick lube establishments promising quick service and low cost. The dealership provides more value to the client’s experience by including car washes, loan cars, resetting computers, multi-point inspections, trained technicians, warranty repairs, a beautiful facility, and a client lounge for those who wish to wait for their service to be completed. Therefore, a Park Place dealership experience cannot be compared with a quick service only facility with the factors of time or money.

Example of Mercedes_Benz Visual Multi-Point Inspection Check List

 

3. An Oil Change is the easiest way to maintain (and save) your luxury vehicle’s high-performance capabilities.

Skimping out on routine oil changes (either by delaying your appointment or using components not recommended by your manufacturer) can be detrimental to the life of your vehicle. If you want to increase the longevity of your luxury auto, then making sure you’re on top of your oil changes should be priority number one. The oil is the life-blood and key ingredient in the engine which provides lubrication, cooling, and removal of particles and sludge.  With a squeaky clean and lubricated engine, you will also benefit from improved gas mileage. Park Place’s client lounges, loan cars, and Pick Up & Delivery programs help ease the hassle that can be associated with necessary maintenance. If you have questions regarding these offerings, contact your service advisor or coordinator and they’ll be happy to answer any questions you may have so that we can ensure your Park Place oil change experience is first class. 

For a once a year service, the cost and time related to an “oil change” experience at Park Place is more than worth it.   If it’s your dream to own a luxury vehicle, then protecting your investment is too important to our team to simply offer quick drain and fill service.

Have any questions or would like to start your next service booking? Click here.

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Why Luxury: A Glimpse into Why Luxury Autos are a Good Investment

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Whether it’s the Porsche 911, Mercedes AMG GT, Bentley Bentayga, Jaguar F-Type, or a Lexus LS, there is something about luxury vehicles that captures attention and demands a market.

The luxury vehicle market is expansive with base vehicle models starting around $40,000, making the opportunity to choose to cruise in a luxury vehicle a viable option for young and seasoned professionals alike.  While 40k isn’t a modest sum in the least, the buyer can be confident that they are receiving a first-class machine in exchange for the price tag.

 

We understand that a vehicle is one of life’s most practical investments, and choosing to purchase a luxury brand is a bold statement of enhanced design, safety, and performance unchallenged by the affordable vehicle segment.

Car Trio

In this series, we will investigate the key differences between a luxury model and their affordable counterpart for our various brands including Volvo, Lexus, Porsche, and Jaguar, addressing the pros, cons, and frequently asked questions when a client is deciding whether or not to dip their toes into the luxury automobile segment. But first, why luxury?

  1. Luxury brands offer enhanced performance within their entire line-up of cars.

Acceleration and fuel economy are continuously improving year over year among the luxury segment. From base models to bespoke, you as a consumer will have increased high performance options at your fingertips when purchasing a luxury vehicle. Looking at the new 2017 Land Rover Discovery, it has four models available ranging from base MSRPs of $49,990 to $73,950. Each ticket price allows the client to benefit from key features

Discovery 2017

The base SE model offers 340 hp, 19″ 5 split-spoke allow wheels, key less entry, leather seats, 10 speakers, an 8 inch color touchscreen, and rain sensing windshield wipers. The First Edition (base MSRP of $73,950) offers that and then some, including 21″ 10 split spoke alloy wheels, all terrain progress control, Windsor leather seats, a surround camera system, and a Meridian Sound System with 10 speakers, subwoofer,  and 10 inch color touchscreen. The quality is consistent throughout, and a luxury vehicle consumer will receive more at the base model than some economy class counterparts.

  1. Consistent quality throughout the entire hardware and software of the vehicle.

State of the Art equipment and safety features are standard among luxury vehicles. For example, the 2017 Lexus GS offers the Lexus Safety System+, fit with a Pre-Collision System, Pedestrian Detection, Lane Departure Alert, Steer Assist, All-Speed Dynamic cruise control. These features are now standard across Lexus, increasing their brand’s value on the second-hand market and further distinguishing it among economy class options.

Certified Pre-Owned programs and manufacturer-backed maintenance are also perks of luxury ownership because you are not just a consumer or customer, you are a client and should be treated as such throughout your luxury new and pre-owned ownership experience.

  1. Crisp design, beautiful contour, and insane comfort cohabitate peacefully in luxury models.

The manufacturer’s designers and engineers pay close attention to not only the overall aesthetic of the vehicle but also the fine print details of each element that makes up a luxury vehicle. The quality of materials used are just as important as the way they look when pieced together- an attention that can only be appreciated at the luxury level of vehicle ownership. For example, Bentley Motors offers a limitless spectrum of color so that Bentley clients have millions of possible color and trim combinations to make their luxury vehicle extraordinary. Mulliner, Bentley’s personal commissioning division, offers the perfect solutions-like state-of-the art color recognition software-to attain the perfect hue for a truly bespoke creation.

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  1. Luxury vehicles can have a high resale value.

According to Forbes, new cars lose immediately about 20% of their value as soon as the new owner drives it off the lot. Fast forward five years later, and certain models will depreciate faster than others (some up to 80%). Since depreciation is the single largest cost to vehicle ownership, it’s important to choose a brand and model that’s been engineered to retain its value for years after it leaves the lot.

Say you decided to purchase a brand new 2017 Lexus GS at an MSRP of $52,590. Five years from date of purchase, you decide to sell. Odds are that the Lexus GS will depreciate less over 5 years than your budget friendly models and thus will result in a higher resale value. According to Kelly Blue Book’s 2017 Best Resale Value Awards, the 2017 Lexus GS will retain 42% of its value 36 months post purchase, and then 31% at 60 months- making it the winner of “Best Resale Value” in the luxury segment.

Lexus GS

The available technology and safety features, fuel economy, and exceptional design of a model are also key to choosing what vehicle cost will give you the most cost benefit to fit your unique lifestyle.

This is not to say that there are no economy class vehicles that are fantastic on the road or provide their passengers with peace of mind in terms of safety, but there is an authenticity attached to luxury ownership that simply cannot be replicated.  Exceptional engineering, precise attention to detail, and an authentic portrayal of a high performance lifestyle will not disappoint for any new or pre-owned client.

Amongst all the pros and cons that will be discussed in this series answering the question of “Why Luxury”, one thing is for certain, – “you get what you pay for.” Stay tuned as we continue this series with model to model comparisons in upcoming posts.

 

 

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Mindy Collins- Foodie, Local Artist, and High Performer at Park Place Dealerships

Mindy Collins is a Sales Manager at Park Place Porsche, and is the Park Place High Performance Member for September.

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Mindy was born on a military base in South Carolina and journeyed to the mid-west to live where her parents were from- on a farm. She tells us that she frankly hated outside bugs and was constantly running from chickens who would chase her and large pigs that she was convinced were trying to eat her (and her tricycle) all in one bite.  At the age of six, Mindy and her family made the move to Texas and she has yet to look back.  Although she lacks a southern accent, Mindy really feels like Dallas is her home as she’s made a name for herself in a variety of ways, including opening up her own art gallery in at Hotel Palomar in Dallas.

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She began her career at Park Place Dealerships at our Plano Lexus location in 1999 in HR. After being HR manager for six years, she decided it was time for a change of pace and pursued a career in sales, where she eventually found her way to Park Place Porsche. Fun Fact: She did take a few years off to open her gallery, but realized she missed the fast paced environment of the luxury car business. She came back and has successfully pursued both passions, using her left and right brain on a consistent basis, allowing her to be both business savvy and creative.

With her passion for Porsche, creative outlets, and commitment to continuous improvement, it is no wonder Park Place Porsche General Manager, Patrick Huston, did not hesitate to nominate Mindy as our September High Performance Member.

High Performance Q & A with Mindy Collins:

What is your dream vehicle (then & now)?   “Then – a fire truck because I only saw fire trucks and tractors on the farm.  Now- a black 2017 Porsche 911 with gold wheels and aero kit on the back. I love that car.”

How did your career in automotive begin? “I started at Park Place Lexus Plano 1999 in HR.  After 6 years as an HR Manager, I wanted to go into sales….so I did. My goal was to be on the Porsche side, and I knew that’s where I would eventually be. It took a while but I believe if I put my mind to something…I will accomplish it.”

If you could go back five years, what advice would you give yourself? “Don’t color your own hair. I did, and I fried my hair this past year. Patience is not one of my virtues and waiting for it to grow out isn’t good for my vanity. So, I do what any woman would do and I toss my hair into a bun, drink some coffee and get things done.”

What is your fondest Memory at Park Place? “Being with Park Place this long, I have a lot of fond memories. In 2001, I wanted to learn how to drive stick shift so I leased a Boxster for four years (and never had to replace the clutch). A few members taught me so I could drive myself to and from work. When I want to do something, I go all in. I may fall, but what if I don’t?”

Why is Park Place, Your Place? “Park Place is my home, and it’s helped make me a better person today as I’m allowed to fall down, make mistakes, and then get right back up with a better understanding to be a better person and to keep running with my team.”

If you are interested in learning more about Park Place Porsche, please don’t hesitate to reach out to Mindy; she will be more than happy to assist.

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All New Land Rover Discovery- Created For Family Adventure

As we welcome Land Rover to the Park Place family, we invite you to experience the All-New Land Rover Discovery.

Created for those with an adventurous spirit and a drive to go above and beyond. Join Land Rover’s intrepid Global Ambassadors Kenton Cool, Monty Halls, Ben Saunders and Ed Stafford, as each collect their specification of All-New Discovery; designed to complement their outdoor lifestyles with the capability and versatility to tackle any family adventure.

 

 

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Log-in to Preferred Rewards Now Available on ParkPlace.com

Park Place Dealerships is excited to announce the addition of a new Desktop login feature to the Preferred Benefits Program on ParkPlace.com.  As of June 2017, all clients will have access their “Preferred Benefits” which includes offers, incentives, status updates, scheduling appointments, and Park Place updates, right on the Park Place website. With this new added feature, access to your Preferred Rewards will be as easy as 1-2-3.

To access the Preferred Benefits login, simply make your way to ParkPlace.com and click on “Preferred Benefits” in the top right corner of the screen. To login, use the same account credentials as you do for the app.

PreferredBenefitsLogin             Preffered Benefits Graphic

For those that prefer to use mobile, we have also upgraded our mobile app device compatibility to now include iPhone 7 and iPhone 7 Plus. With our newly integrated functionality in accessing the Preferred App on mobile and desktop, we hope to make the Park Place experience that much more unique and personalized for you.

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It’s Electric (Literally) the Jaguar I-Pace Concept

Come late 2018, Jaguar is gearing up to release to their dealer network a revolutionary new concept to the world of electric vehicles (EVs), providing 516lb-ft of instant torque, 400 HP and 0‑60 mph in around 4 seconds. The Jaguar I-PACE is the ultimate electric performance SUV, designed to expertly combine the thrilling and distinctive Jaguar performance with electric vehicles. The I-PACE is a battery powered electric vehicle with two electric motors supplied by on-board rechargeable batteries- that means zero carbon emissions without sacrificing the unmistakable Jaguar driving experience. In early fall, Park Place Jaguar Land Rover DFW had an exclusive test drive opportunity, but come the next couple of months, more clients will have the ability to test drive the first all-electric Jaguar. 

The I-PACE’s aerodynamic hood scoop, flush door handles, and bold air ducts help the car ride efficiently through the air, maximizing the EV’s range so you can ride in class the duration of your journey. Electric vehicles provide a more refined driving experience and eliminate the need to ever visit a fuel station again. The concept of electric vehicles is not new to the automotive industry, but there are various engine/motor combos that make up the EV market today. So- what are the differences? Hybrid Electric Vehicles (HEV) traditionally have a small battery charged by the engine and regenerative braking resulting in a small electric range. Plug-in Hybrid Electric Vehicles (PHEV) can be charged from an external source of electricity and typically have a larger battery with a longer range than an HEV.  Both offer smaller electric-only ranges and are heavier than conventional cars, but can continue running without access to electricity because of their dual power sources. Most of all, these hybrids reduce a driver’s “range anxiety.” The I-PACE Concept is a 100% battery electric vehicle, which means it does not have a secondary power source like the Hybrid, making it lighter, faster, and more efficient- making one’s journey that much more thrilling.

Sleek, spacious, and eco-friendly to boot, this legendary evolution of performance cars can fit up to five adults comfortably in the main cabin. With no need for a traditional combustion engine or transmission, there is not just enough, but ample space to provide a practical, yet luxurious riding experience for every passenger. Looks like 2018 is going to be electric.

Stay tuned for more information from Park Place Jaguar Land Rover DFW on upcoming Test Drive and Order opportunities.

 

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13th Annual III Forks Golf Classic Funds Critical Research for Childhood Cancer

The 13th Annual III Forks Golf Classic presented by Northwestern Mutual – Dallas was recently held at III Forks Steakhouse and the Gleneagles Country Club.

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The two-day event is ranked as one of the top grossing golf tournaments in Dallas-Fort Worth by the Dallas Business Journal.

 

142Fox 4 evening news anchor Steve Eagar, served as Honorary Chair for the event which was supported by Park Place Lexus Plano. Park Place provided a Prime Entertainment Premier Driving Experience that included the weekend use of four luxury vehicles coupled with entertainment outings at the AT&T Performing Arts Center, Stephan Pyles’ Flora Street Café, a game with six seats in the Lexus Club, and dinner for two at III Forks Steakhouse.

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TeamConnor Childhood Cancer Foundation is committed to funding critical research for many types of childhood cancer and has donated more than $2 million to some of the top research hospitals in the country. Throughout the year, TeamConnor hosts events to raise funds for childhood cancer research, including Splash Out Childhood Cancer on July 10; National Childhood Cancer Awareness Month Concert September 16; Color Me Green 5K/10K and Caterpillar Dash October 7; and the Northwestern Mutual Clay Shoot November 2.  In addition, TeamConnor’s Coins for Kids with Cancer program raises funds in schools, churches, offices and organizations across the country. For more information about TeamConnor, visit teamconnor.org.

 

 

 

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The 2017 BeatLeukemia Ball- A Rockin’ Success

The BEATLEukemia Ball was a huge success at the Omni Hotel Fort Worth earlier this month. Dan Lowrance and Michelle Hancock were recognized as Honorary Chairs at the black-tie event.

More than 600 guests enjoyed dancing and a musical show starring The Fab Four – The Ultimate Tribute to The Beatles!

Park Place Motorcars Fort Worth was proud to support the event with a special “Baby You Can Drive My Car” package. The winner of the package will drive new Mercedes Benz every quarter for a year.

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Leukemia Texas is a top-rated independent, nonprofit corporation dedicated to improving the lives of those with leukemia through the funding of research and patient aid exclusively in Texas.

Through its Research Grant program, Leukemia Texas awards grants for translational research to improve the safety and effectiveness of patient care and which may ultimately lead to a cure for this life-threatening blood cancer.
This research has been conducted at Cook Children’s Medical Center, Baylor University Medical Center, UT Southwestern, MD Anderson, UT San Antonio Health Science Center and others. Its results have been recognized with publication in such leading journals as the Proceedings of the National Academy of Sciences and the Journal of the American Medical Association.

 

 

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Ladies Lunch Introduces Fashion, Fragrances, and the New Maserati Levante

More than 50 ladies recently slipped into spring during a fun afternoon with fashion, fragrances, and food while savoring the passionate Italian design of the Levante, Maserati’s introduction of its first SUV.

NorthPark Center provided gorgeous fashions from Roberto Cavalli and guests were treated to amazing scents by Parfums Houbigant of Paris. Lilium created beautiful arrangements for the tables where guests dined on lunch served by Lombardi Family Concepts with timeless tempos from DJ Steffi Burns.

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Guests attending the lunch included Gina Ginsburg of The Hair Bar, Catherine Lowe from ABC’s The Bachelor, Alexa Conomos and Alanna Sarabia from WFAA-TV, Leah Frazier of Inspire N Style, as well as Meredith Marceau and Rachel Roberts from NorthPark Center.

“It’s always fun to entertain some of the most beautiful women in Dallas,” said Liz Shafton, senior marketing manager for Park Place Dealerships. “Women enjoy their vehicles and although we may discuss what makes a great car a little differently than our male counterparts, we still love to hear the roar of a Maserati engine.”

The Levante starts at $72,000 MSRP with a 3.0 liter, twin-turbo V-6 offering 345 horsepower and an 8-speed gearbox to propel this stylish crossover from 0-to-60 mph in 5.8 seconds. Or step into the S model for about $82,000 with a 424 hp turbocharged V-6 to go from 0-to-60 in about 5 seconds. Built in Italy, the new twin-turbo engines were designed by Maserati and built by Ferrari. Producing the trademark Maserati growl, the beefy note is even more pronounced when you switch to sport mode. It just might be enough to move you to the front of the carpool line.  Or, at the very least, this beautiful beast will command respect and turn heads.

“The Levante has been a great addition to the Maserati lineup,” said Heath Strayhan, general manager of Park Place Maserati. “It is a tremendous vehicle that offers so much to the buyer. We enjoyed showing the Levante off to a group of ladies that are stylish and enjoy the finer elements of fashion, including in a luxury vehicle.”
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While the luxury SUV may be a beast underneath, the Levante is pure beauty inside with the finest Italian leather and hand-stitching throughout the cabin. An 8.4-inch touchscreen controls all media and audio including a Bowers & Wilkins audio upgrade, which will push 1280 watts of sound through 17 speakers.

Maserati’s first SUV has reportedly been tested more than any previous Maserati, starting with 1.7 million road miles on four continents and New Zealand.

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Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn Avenue. Today, Park Place Dealerships employs more than 2,100 people at 17 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Infiniti, Volvo, smart, Jaguar, Lotus, Rolls-Royce, Bentley, McLaren, and Maserati. For more information about Park Place Dealerships, visit parkplace.com.
For event photos click here.