“Sometimes the moments that never happen matter the most.” This is the beguiling thought that lies behind Volvo Cars’ new XC60 film. But what does it mean?

 Taking a typically human approach, Volvo has captured the essence of how advanced safety technology has the power to change the lives of people both in and around the car.

The film follows a young girl’s journey to her first day at a new school and shows a glimpse of what life holds for her in the coming years – growing up, travelling the world, settling down and raising a family. All of this comes to an abrupt stop as the girl steps out in front of an oncoming Volvo car. The Volvo’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends with a conclusion: “Sometimes the moments that never happen matter the most.”

 Over 1.2 million people die in traffic accidents around the globe each year, but Volvo believes its vision of an injury and fatality-free future can soon be a reality.

Volvo Cars presented several new safety features with the launch of the new XC60. A steer support functionality has been added to Volvo’s City Safety autonomous emergency braking system, while a new system, Oncoming Lane Mitigation, uses steer assist to help mitigate head-on collisions. Volvo’s Blind Spot Information System (BLIS) has also been updated with a steer assist function to reduce the risk of lane-changing collisions.

The new XC60 replaces Volvo’s highly successful original XC60, which was the bestselling premium mid-sized SUV in Europe with more than a million units sold globally since its debut in 2008.

 “This film featuring the new XC60 highlights how important active safety systems have become and reflects Volvo’s leadership in this area. We launched our City Safety autonomous emergency braking system as standard equipment in all new Volvos back in 2008, starting with the first generation XC60. Today, these systems are finally becoming an industry standard,” said Anders Gustafsson, Senior Vice President, Region EMEA at Volvo Car Group.

Ninety-four per cent of all accidents are caused by human factors. By using advanced safety technology Volvo believes it can help to reduce the human factor in traffic accidents.

“Safety is at the heart of everything we do at Volvo Cars. It always has been and it always will be. With this film we hope to remind people why we continue to focus on car safety, and how important it is for us all,” said Björn Annwall Senior Vice President Global Consumer Experience at Volvo Car Group.

In Sweden alone, Volvo has seen a decline of around 45 per cent in rear-end frontal crashes thanks to its collision warning with autobrake system.

“We have been working with collision avoidance systems for many years and we can see how effective they are. With the XC60 we are determined to take the next step in reducing avoidable collisions with the addition of steering support and assistance systems. At Volvo we take that extra step – we protect people inside and outside the car whenever possible,” said Malin Ekholm, Vice President, Volvo Cars Safety Centre.

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 Volvo Car Group in 2016

For the 2016 financial year, Volvo Car Group recorded an operating profit of 11,014 MSEK (6,620 MSEK in 2015). Revenue over the period amounted to 180,672 MSEK (164,043 MSEK). For the full year 2016, global sales reached a record 534,332 cars, an increase of 6.2 per cent versus 2015. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.

 About Volvo Car Group

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.

 As of December 2016, Volvo Cars had over 31,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

Forty years ago, Volvo turned perceptions of what its brand stood for upside down. The Volvo 262 Coupé left no one unmoved and sold significantly better than expected, despite costing more than twice as much as the basic model in the 200 series.

The Volvo 264 was presented in the autumn of 1974, and two years later it was time for Volvo’s first six-cylinder estate: the 265. But that was far from the end of it – at the Geneva Motor Show in March 1977, perhaps the most unexpected model version saw the light of day: a two-door coupé with heavily slanting windscreen pillars and the roof lowered by 60 mm. To get the car to be perceived as sleeker, the rear spare wheel pods had been removed – the remainder of the body was identical.

What really made the 262C into what it was could be found in the passenger compartment. This offered an extravagance of leather and hardwood. The seats, headrests, door sides – even the curve handles had been upholstered in leather.

When the Volvo 1800ES was discontinued in 1973, there was no natural successor to the role of top range sports model. Volvo’s CEO Pehr G Gyllenhammar saw this as a problem. It was especially important that there was a model of this kind in Volvo’s biggest export market in the USA and a luxury coupé seemed more right at the time than another sports car.

Volvo’s chief designer Jan Wilsgaard did sketches for the shapes of the prestige car, but no clay model was ever built. Instead, he used a Volvo 164 that had been used to test new interiors. It was taken to the Italian designer Sergio Coggiola’s company in the Italian city of Turin, where the four-door body was rebuilt into a two-door body with a lower roof. The roof was clad with vinyl and the wide C-pillar adorned with three crowns – Sweden’s heraldic national symbol. The three crowns were replaced with one larger one on the production car, which is one of the very few differences between it and the prototype – except the obvious one that it was based on a 164.

The engine in the 262C was initially a 2.7 litre, 140 hp V6. It was shared with all the other body versions in the 260 series and had been developed together with Peugeot and Renault. Manufacturing took place in Douvrin in France under the auspices of the Société Franco-Suédoise de Moteurs-PRV company. Volvo’s engine designation was B27E and thanks to engine blocks and cylinder heads made from aluminium, it weighed less than 150 kg.

Such a niche product, built in small numbers, didn’t fit into the Volvo plant in Gothenburg. Instead, final assembly took place at the Italian Carozzeria Bertone, who also built the 264TE limo. Kits were sent to Turin where the bodies were modified, painted and assembled into finished cars. A small badge on the lower part of the front fenders showed that Bertone had built the car.

For the first few years, the 262 was only available in silver metallic with a black vinyl roof. From 1979, it was also available in gold metallic without a vinyl roof. That year, all saloon models in the 200 series also received a new rear with a boot that went down at the rear edge. The tail lights were also new and went around the body corners.  In 1980, black and light blue metallic and silver metallic with vinyl roof was phased out. In the USA, the model was sold under the name of the Volvo Coupé from 1980.

The model year that stands out the most was also its last. In 1981, the 200 series underwent a major update with new, more slender bumpers and a new headlight set up. The B27E became a B28E as the engine gained in terms of cylinder volume and had another 14 horsepower added to it. The new colour combination was a two-tone paint job in gold and nougat.

The aim was to manufacture 800 units per year, but expectations for demand had been set far too low. Apart from in 1977 when production started late in the year, and the final model year, production figures were more than double the forecast. When the final cars were sold in 1981, they were already considered to be collectibles. In total, 6,622 cars were built between 1977 and 1981.

It was only in 1985 that the successor to the 262C was presented, Volvo 780. The collaboration with Bertone continued, but the 780 was both designed and built in Italy.

Five things you should know about the Volvo 262C

1. The 262C was not the first two-door model in the 260 series. In 1976-77, 3,329 262 GLs were manufactured exclusively for the North American market. They had a standard two-door body like a 242, but with a V6 engine and the far more exclusive front from the 260 series.

2. The 262C is the only Volvo to be delivered from the factory with vinyl over the steel roof.

3. The unique prototype built by Coggiola is now part of the Volvo Museum collection in Gothenburg.

4. The independent firm Solaire built a cabriolet edition of the 262C on behalf of Volvo Cars of North America. Only five units were ever manufactured.

5. Volvo’s CEO Pehr G Gyllenhammar had a specially made 262C as his company car. It was painted red and its entire interior was also red – even the headrests! It did not feature the usual V6 engine, which was replaced by the four-cylinder B21ET turbo engine. The body frames and grill were in matte black, which heralded the high black grill that the GLT and Turbo would feature in 1984.

The international Car Design Award jury has recognized Volvo Cars’ contributions to automotive design with the Swedish carmaker winning the coveted Brand Design Language Award 2016. “We are proud to receive this recognition for the design work we have done in the last years. When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group upon receiving the award at a ceremony in Turin, Italy.

The new Volvo XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the design journey led by Thomas Ingenlath, followed more recently with the launch of the new S90 premium sedan and V90 estate.

The Volvo 850 was the car that changed everything – a front-wheel drive Volvo with a 5-cylinder transverse engine. It was the result of the Galaxy project, which got its name because it was aiming for the stars. The 850 series achieved great success in the field of motorsport, and was the first car from Volvo available with AWD.

The brand new Volvo 850 GLT had its world premiere in the Stockholm Globe Arena on June 11 in 1991. The model was the result of one of Sweden’s largest industrial investments and differed fundamentally from previous Volvo designs. It had front-wheel drive, a five-cylinder transverse engine and offered a whole new level of driving pleasure.

Even though the design was reminiscent of the 700 series, the Volvo 850 was a completely new car. The work on developing the model began back in 1978. At a meeting held that year, it was decided that it was now time to think freely and aim for the stars. That’s why the project was christened Galaxy.

Project Galaxy resulted in two model series – one Swedish and one Dutch. The underlying technology was developed jointly, after this the teams split up. The Dutch company Volvo Car B.V went on to develop what would become the 400 series, while Volvo Cars in Sweden developed the 850 series.

The first model to be presented was the 850 GLT, with its 20-valve normally aspirated engine producing 170 hp. During the development phase, Volvo worked actively to make the 850 GLT a lively car that delivered great driving pleasure while achieving the correct intake and exhaust noise.

The next important 850 version was presented in February 1993 – the estate car. It boasted typical Volvo features such as the abruptly-ending rear section for maximum load capacity. One new design feature, however, was the extended vertical tail lights that covered the entire D-post. During the development work, Chief Designer Jan Wilsgaard had a model on which the large tail lights could be removed and replaced for comparison. The estate version was subsequently awarded the prestigious Japanese distinction “1994 Good Design Grand Prize” as well as the Italian “Most beautiful estate”

The 850 series was soon expanded with various engine options. The model that would achieve most attention was presented at the Geneva Motor Show in 1994. With its distinctive yellow color, the T-5R really stood out like an exclamation mark on wheels.

This special model was intended to be manufactured in a run of 2,500 cars. The turbo-charged engine with intercooler produced 240 hp and a torque of 330 Nm. The equipment on the car included special spoilers, a square exhaust pipe and 17” alloy rims going by the name Titan. The yellow cars sold out in a couple of weeks, and so the same number of black cars were produced, finally followed by a run of 2,500 dark green T-5Rs.

1994 was also the year when Volvo returned to the racetrack – and did so in an extremely eye-catching way. When two 850s drove up to the starting line for the season premiere at the Thruxton track in southern England, they were in the estate version! Competing with a “van” in Europe’s most prestigious standard car series, the British Touring Car Championship (BTCC), attracted an enormous amount of attention. Volvo invested heavily alongside Tom Walkinshaw Racing, with the two cars being driven by the Swede Rickard Rydell and the Dutch driver Jan Lammers. In 1995, estate cars were practically made illegal by rule changes and Volvo switched to the saloon model. That season Rickard Rydell came in third place overall in the championship.

Right from the outset, the press called the Volvo 850 “the world’s safest car”, and in 1995 it introduced another world first in terms of safety. At this point, the Volvo 850 became the first mass-produced car to come with side-impact airbags.

The 850 AWD – the company’s first four-wheel drive car that was launched in 1996 – was a pioneer for Volvo. The 850 All Wheel Drive had four-wheel drive engaged at all times – a viscous coupling automatically distributed the power between the front and rear wheels. If one of the rear wheels started to spin, the electronic TRACS anti-spin system automatically distributed the power between the front wheels to the one with the best grip. The 850 AWD was powered by a newly developed engine with light pressure turbo boost producing 193 hp, and was a predecessor to Volvo’s four-wheel drive XC models.

1996 was the final year the 850 was in production. When the models underwent a major upgrade in 1997, the designations were changed to S70 for the saloon models and V70 for the estate version. A total of 1,360,522 cars were built in model versions originating from the 850 series.

For information about the latest Volvo models such as the new Volvo XC90 or S90, please contact:

Donny Lambrecht, at Park Place Volvo, (214) 956-5516, DLambrecht@10.2.54.33