Park Place Online Marketing Partner Appreciation Event 2013

Thank you to all of our vendor partners who attended the Park Place Partner Appreciation Event at the Texas Rough Riders game to recognize your efforts. In attendance were our partners from AutoTrader,, Century Interactive, Cobalt, the Dallas Morning News, DealerTrack, Dynamic Dealer Services, Online Performance Marketing, On Target Digital, RankHammer, Kari Mitchell, and our content maven, Meryl Evans. “We are thankful for all of your contributions in 2012 and 2013 that have made the online efforts at Park Place Dealerships successful,” said Frank Sobyak, Director of Internet Business Development. “This success has been based on your expertise, personal commitment, and a true sense of partnership.” Below are some photographs from this memorable family event. ParkPlace-VendorEvent-Kids

The kids really enjoyed cheering on the Rough Riders.

Caught-Ball-RoughRiders SteveHammer-RankHammer

And, there were even two baseballs that were caught by the kids – what a treat!


The lollipops were good, and the kids also enjoyed the endless soda-pop bar and the ice cream sandwiches.


But with all that sugar, things sure got silly.


Bryan Phillips is from the DealerTrack team and has been instrumental in helping us to implement some payment and financing tools to help clients find payments that meet their purchase goals.


Dan Laube is from Dynamic Dealer Services and his team helps make sure our vehicles are photographed and well merchandised on the Internet. His company also helps the dealership post vehicle listings on Craigslist. Dan and his team are always there for Park Place and consistently go the extra mile to overachieve.


Kari Mitchell of KCreative creates the fabulous graphics and vehicle banners that you’ll see across our multiple websites. She also helped create several sections of the Park Place website. Kari is creative, smart, and fast and efficient. She is an invaluable resource and basically operates as a true extension of our team.


Meryl Evans is most probably the best copywriter in town, she helps keep our clients informed about every new model that comes out with her comprehensive model guide overviews. Plus, she manages the SEO, specials and content on our Porsche Dealer website. Meryl has a great attention to detail and is always punctual with her deliverables.


Nicole is with Cobalt and her team helps us manage the SEO and content on our Lexus manufacturer sites. With their efforts we have reached our ranking goals for organic search.


Tim Davis is with Online Performance Marketing and assists the Park Place Dealership group with SEM. His constant monitoring of our accounts helps ensure they are efficiently driving traffic to the Park Place website. Tim has won an award from Google in and international contest for his proficiency in paid search. Tim’s easy going yet persistent personality makes him a pleasure to work with while getting results.


Cade Herzog from OnTargetDigital manages the Park Place banner/display advertising and retargeting efforts. Cade and his team show a true sense of personal commitment in everything they do. We appreciate Cade for the value he places on the long-term partnership with Park Place and can count on him to consistently lookout for our best interests.


Jennifer Whaley with Century Interactive, we call her “Wonderful Whaley” because she has been so efficient in taking our call tracking capabilities to an unprecedented level. Jennifer is always positive, patient and helpful – traits we greatly appreciate. RickWesthoff-Carscom

Rick Westhoff is our Account Representative from and one of our favorite vendor partners. We appreciate that Rick tries us first with new product introductions and the fact that we can always count on his honesty and sincere commitment to partnership.


Nathan and Steve from RankHammer direct the Park Place SEO efforts and are invaluable for their insight, direction and in pushing us to be the best we can be. Their commitment to Park Place has been nothing short of phenomenal. They are always available and always willing to lend a hand.

Thanks again to everyone… not only for your partnership, but for your friendship as well.