In an effort to realize their Vision 2020, Volvo Cars introduced speed restrictions and a new product concept called “Care Key” that is standard on all cars for safe car sharing, to help address and highlight the dangers of speeding.
TOP SPEEDS: 112 MPH
World leader in vehicle safety, Volvo Cars, is sending a strong and very loud message about the dangers of speeding. Early March 2019, Volvo Cars announced its commitment to address the growing dangers of speeding by reducing the top speeds on all of their cars to 112 mph. This new speed restriction will first appear in 2020 with Model Year 2021 vehicles, and aligns with the company’s commitment to protect their drivers.
“Volvo is a leader in safety: we always have been and we always will be,” said Håkan Samuelsson, president and chief executive, Volvo Car Group. “Because of our research we know where the problem areas are when it comes to ending serious injuries and fatalities in our cars. And while a speed limitation is not a cure-all, it’s worth doing if we can even save one life.”
This update is in line with their ‘Vision 2020’ which is easily one of the most, if not the most, ambitious safety promise in the Automotive Industry. Vision 2020 aims to reduce and eliminate any fatalities or major injuries in a Volvo vehicle by 2020.
VOLVO CARE KEY
Care Key is similar in that it allows you set top speeds with the key, ensuring any drivers sharing a vehicle (like a newly licensed teenager) cannot go above the speed limit. Not only is this supposed to protect your investment in a Volvo, but also the passengers turned drivers you care for most.
The benefits of these two safety updates could surpass just safety, but also offer financial benefits to Volvo Cars Drivers. The luxury manufacturer is inviting insurance companies to the table to discuss special offers and incentives for those that are benefiting by investing in Volvo in the next few years as these safety measures are implemented. Mr. Samuelsson pointed out that safer technology being included in their future models should have only a positive impact on insurance premiums.
“We believe that a car maker has a responsibility to help improve traffic safety,” said Mr. Samuelsson. “Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind.”
Now will these initiatives change consumer behaviors for safer roads? While that’s the hope, it’s clear that Volvo Cars is serious about starting the conversion about a possible manufacturer obligation to their customers and making the roads safer for their drivers, co-drivers, and passengers alike.
Stay tuned to Volvo Cars and to our blog for continued coverage of Volvo’s commitment to vehicle safety as more technology and measures are introduced to help Vision 2020 come to fruition.