Experiences. They are what we surround ourselves with each and every day and they are the foundation of some of the most memorable times in our lives. It’s what Lexus has preached about most since day one and now they are taking it to a whole new level.
Lexus is excited to announce their new partnership with Blackberry Mountain Proprietor, Mary Celeste Beall, and are proud to unveil the Lexus Off-Road Adventure at the Relais & Châteaux-designated resort, as it becomes the newest addition to the Lexus Hotel Partner Program.
Imagine channeling your inner adrenaline junkie side as you set sail on an off-roading adventure in the beautiful natural surroundings of the 5,200 acre property in the driver’s seat of the latest Lexus GX.
If you’re a thrill-seeking adventurer, then Lexus has set this up to be the trip of a lifetime. There are six off-road challenges—Rock Crawl, Side Tilt, Hill Climb and Descent, Balance Beams, Log Crawl and Axle Twist. Throughout the Lexus Off-Road Adventure, guests experience the many innovative technology systems of the Lexus GX as they’re shown landmarks and majestic waypoints to take in the stunning views of the Smoky Mountains and Tennessee Valley.
When choosing a partnership, Lexus was adamant that it must be someone who shares the same core values for their clients- a passion for delivering experiences.
“Our GX 460 has off-road capabilities that few luxury SUVs can match, and there’s no better way to experience them than a drive on this rugged and scenic trail,” said Lisa Materazzo, Vice President of Lexus Marketing.
So next time you look at a Lexus and think it’s just a “daily driver”- think again!