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Skyline High School Visits Park Place for Automotive Career Preview

Students from Skyline High School in Dallas ISD got a unique look into working at a luxury dealership upon graduation. Park Place Dealerships hosted more than 40 students from Skyline this morning for a tour of the Mercedes-Benz and Porsche dealerships on Lemmon Avenue.

The students were able to explore the service areas, showrooms, training rooms, and parts departments of both dealerships and learn about jobs within the company, including access to unique technician opportunities. Park Place regularly provides students with access to master technicians, general managers, human resources, service managers, and leadership from the company so students can personally see the opportunities that are available to them.

One of the most popular questions asked today was, “how much money can I make by working at Park Place?” Cam Mayfield, service director at Park Place, responded with an overview of pay for different jobs. The student’s eyes lit up when they heard a master certified technician has the potential to be paid upwards of six figures at Park Place.

Because of the company’s growth, Park Place is continually looking to develop the highest quality technicians for its 16 full-service dealerships located across Dallas-Fort Worth.  Park Place hired numerous high school graduates as technicians in 2018. 

To learn more on how to apply or refer a future technician to our DFW programs visit Park Place Careers.

 

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and represents luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

 

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Park Place on Podium at California 8 Hours Debut

Porsche Continues It’s Podium Successes in Monterey

Park Place Motorsports finished third overall in the California 8 Hours of SRO Intercontinental Blancpain GT Challenge powered by Pirelli at WeatherTech Raceway Laguna Seca. 
 
Park Place Motorsports debut appearance in the Intercontinental Blancpain GT Challenge series ended with earning Porsche Motorsport a third-place finish after eight hours of green racing. Works Drivers Romain Dumas (France), Sven Müller (Germany) and Mathieu Jaminet (France) collected the podium finish after overcoming braking complications which slowed the No. 911 before it was cleared to continue regular use. The No. 911 challenged to regain the lead back, but lap traffic impeded on Park Place Motorsports progress; ultimately settling the team with third place. 
 
Today’s finish gives the Dallas-based team its sixth podium at Laguna Seca; the statistic includes five GT Daytona podium finishes in the IMSA WeatherTech SportsCar Championship. Park Place Motorsports has been a customer team of Porsche since 2012; this was its first appearance with factory support. Porsche Motorsport’s second podium in Intercontinental Blancpain GT Challenge competition comes after the manufacturer won the Liqui-Moly Bathurst 12 Hour in the opening round. 
 
Park Place Motorsports celebrated completing its third endurance battle with Wright Motorsports, entrant of the No. 912 Porsche. The No. 912 led the race when a technical issue forced the team to retire early. The Wright crew joined Park Place to celebrate as Müller took the checkered flag furthering the point that Porsche Motorsport had come to the Wright Place with its factory support. Park Place Motorsports sincerely thanks Wright Motorsports for sharing its years of expertise and making the California 8 Hours a success.
 
Post-Race Comments: 
Patrick Lindsey (Park Place Motorsports Team Principal):“I couldn’t be prouder of our team’s debut in the [series] as they executed a perfect race, showing a new group of viewers the amazing talent, we have working under our tent.  There were challenges we had to overcome before and even during the race weekend. 
 
“We count ourselves lucky that our Porsche family was there in the form of Porsche Motorsport, PMNA and fellow Porsche team Wright Motorsports to help aid in our learning curve. The level of intensity was high from the moment we first learned about the effort to put a car on the track at the 8 Hour to the very last lap. This is a big momentum builder for our team members and of course a spectacular outcome for Porsche and our partners at Park Place Porsche.”  
 
Romain Dumas (Porsche 911 GT3 R #911):“A podium position is very good, but it would have been possible a bit more. It was a tough competition over the whole distance. In the end, we didn’t miss much to win. For the new Porsche 911 GT3 R it was the first podium place in this enormously competitive series. Now we’re going to analyze this race in detail and show off even better at Spa”.
 
Sven Müller (Porsche 911 GT3 R #911):“We are satisfied because a podium position is always a nice reward. We gave it our all, were flawless on the way. We were in the race for the first time with Team Park Place Motorsports in the USA. Considering that, it was a strong all-around performance.”
 
Mathieu Jaminet (Porsche 911 GT3 R #911):“It’s a good result. Nevertheless, after the many leading laps, we had calculated more in the meantime. We had a little bad luck in traffic. Two competitors were able to make a profit out of it. You can’t do anything about that. After eight hours of races under green flags, we were only 20 seconds behind the winners. Everyone in the team can be very proud of that.”

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West Texas Roots Run Deep, a #MyParkPlace Moment

The intersection of education and sports
 forever changed two local men’s lives. From young athlete, to coach, to client, Dr. Nate Hearne shares his perspective on trust.

Dr. Nate Hearne grew up in poverty: one of eight children living in a small three-room house that lacked indoor plumbing. His mother worked as a domestic helper and his father a gas station attendant in a small West Texas town. He struggled with trust issues. But he left a lasting legacy on many young people along the way.

“I grew up wearing hand-me-down clothes with patches sewn on them,” says Dr. Hearne.  “I hated elementary school. I wanted to quit. But when I started seventh grade, I had a science teacher, Mr. Clyde Hague, who greeted me every day with a smile, a firm handshake, and an encouraging word. Because of his affirmations in the classroom, I came to a self-awareness that those C’s and D’s I made in elementary school were not an indication of my intelligence.”

Dr. Hearne met another strong influencer when he tried out for seventh grade football.

“Because of my football coach, Mark Wallace, who affirmed me on the field every day, I came to the awareness that those clothes with patches on them and holes in my shoes were not indications of who I was going to be.”

Athlete to Coach to Client

Hearne went from being a kid who hated school to wanting to be a coach and a science teacher.

“Those men saved my life.  I continued making good grades. I went to high school and made the honor roll. I attended college on an academic scholarship.  I coached football and taught science for 25 years. And the only reason I went into teaching and coaching was to live out those two men’s legacies. Every athlete that I coached, I wanted to give him that big Coach Wallace hug and tell them, ‘I knew you could do it.’ I wanted to affirm every student that came into my classroom as Mr. Hague had done for me.’’

Friday Night Lights

Dr. Hearne was an assistant coach in the Permian High School football program when they won six State Championships. In 1988, an author followed Permian through their football season and wrote “Friday Night Lights: A Town, A Team, and A Dream,” which made the New York Times “Top Ten Bestsellers” List. In 2004, the film was released. A few years later the television show became an Emmy-Award winning series.

“When my book, “Friday Night Lights: Untold Stories from Behind the Lights” was released, many former students reconnected with me,” said Dr. Hearne. “One of those students was Tony Carimi. I was his basketball coach when he was a 16-year-old high school sophomore. Recently, Tony invited me to speak at the annual executive leadership meeting for his company, Park Place Dealerships, and we reminisced about the good ol’ days.”

A Coach’s Impact

Today, Tony Carimi is the Chief Operating Officer at Irving–based Park Place Dealerships.

“Coach, do you remember that conditioning drill you had us do called snakes?” Carimi asked. “I said, “Yes, I definitely do.”

For this drill players would run out of the main gym and up into the stands. They would run up and down the stairs, snaking their way through the stands, across all the stands. And they’d have to do this before practice even began.

“Tony could run those snakes drill all day and never break a sweat. He ran his hardest and never quit… never slowed down. I remember one day hearing the upper classmen berating Tony.”

“Carimi, slow down. You’re making the rest of us look bad, if you don’t slow down we’re going to get you after practice,” his teammate said.

“I blew the whistle to end the conditioning, and called Tony over. I looked him in the eye. ‘Carimi, don’t you EVER let anyone else dictate your behavior on this team. You have been blessed with a special gift, and I want you to use that gift every single day,’ I told him.”

“You have individuals and experiences that leave an everlasting impression on your life,” remembers Carimi. 

“Coach taught me valuable leadership and character qualities.  He invested in cultivating and growing not only great athletes but even better humans.  He personally helped maximize my potential for the short-term goal of winning a game, while planting seeds to help maximize my potential in the larger game of life.”

The Right Touch

Dr. Hearne and Carimi recently teamed up to make a dream come true for Dr. Hearne’s wife, Callie.

“I wanted to do something special for my wife’s birthday,” recalls Dr. Hearne. “As I drove by the Park Place Motorcars store in Arlington one day, I remembered how Callie always dreamed of driving a Mercedes-Benz. But I absolutely hate the car buying experience. It’s just hard for me to trust.”

Park Place has just the right touch with its “One Touch” solution, providing clients with a single person to walk them through the entire purchasing process. This allows the sales associate and client to build trust to help with all of the client’s needs.

Dr. Hearne remembered Tony was in upper management at Park Place and gave him a call.  Carimi said, ‘Coach, don’t worry about it. Call your wife and have her meet you at the dealership.’

“When she sat in the car, I asked how she liked it, said Hearne. “Of course, she said she loved it. And then I told her it was hers. Even the receptionist was crying. It was a magical moment.”

An Honor to Give Back

“For me, it is an honor to be part of something so special in his life,” said Carimi.  “To help Dr. Hearne purchase Callie’s dream car was a role that was decades in the making. For me to be a member of an organization that reflects the constant striving for excellence that he helped impress upon me as a young man, brings the story full circle.  Through my role at Park Place, combined with the relationship I have had with Dr. Hearne for more than 30 years, I was able to leave an impression on his life.” 

“My wife and I had never been treated with such respect and professionalism before in the car buying experience,” concluded Dr. Hearne. “Park Place is ‘My Place’ because it’s all about the service.”

“It is more than just games won or transactions that business creates,” said Carimi. “To know that Dr. Hearne is able to look in his rearview mirror as he leaves our dealership and say, ”wow,” makes all of those snake drills worth it!”

Miss a story? Watch Dr. Hearne’s #MyParkPlace moment online at www.ParkPlace.com/MyPlace

 

 

 

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Park Place Reveals Mobile Pop Up for all New Automotive Experiences

Park Place Dealerships revealed its new mobile pop up at the 2019 DFW Auto Show this past March. The Mobile Experience Unit will be used across DFW at events throughout North Texas to bring the Park Place brand directly to the automotive enthusiast.

“The mobile pop up gives us the opportunity to expand the presence of our brand beyond the parameters of the dealership,” said Dave Evans, Chief Marketing Officer at Park Place Dealerships. “Experiences play a huge role with customers today and are the main drivers of customer engagement. We believe the mobile pop up allows us to engage with the consumer wherever we want to take it.”

 

During the DFW Auto Show, the pop up will be onsite to deliver an inclusionary experience for everyone who stops to visit the Park Place area. The mobile unit has already provided innovative experiences for clients at both the 2018 Park Place Luxury & Supercar Showcase and at the COTA track.

Park Place continues to be an innovator in the automotive space by developing unique offerings to expose current and potential clients to the brands. In the past year, Park Place introduced and expanded Park Place Select, an automotive subscription service.

“As a company, we must be in tune with where our clients spend their time and how they use their vehicles,” remarked Evans. “Our client’s transportation needs are as diverse as they are, and range from attending festivals and sporting events to shuttling friends and family to racing their cars, or simply enjoying life. We expect the mobile pop up will help us deliver an unparalleled, client-focused experience.”

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

 

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A Short History of Mercedes-AMG Prestige and Performance

The Mercedes- AMG Series is highly sought after, providing another breed of Mercedes-Benz performance to the market. Across the globe in Burgstall, Germany, the AMG was born in the year 1967 thanks to Hans-Werner Aufrecht and Erhard Melcher. What began as a passion for motorsports and a mission to develop racing engines is now an exclusive offering for the iconic luxury manufacturer.

Park Place Motorcars is Certified AMG Elite Dealer. You can actually configure your AMG dream at Park Place Motorcars Dallas in our AMG Showroom.
 

A Short History of the AMG Series:

Upon first glance, you will most likely notice that the AMG series wears a different, sportier look, where it is clear that performance is the ultimate goal without even looking directly at its engine. In 1971, AMG first made headlines with the 300 SEL 6.8 AMG, finishing first in class and 2nd overall in a 24-hour race and quickly outgrew their Burgstall mill with a stark increase in customer requests for ‘high individualized, high performance’ vehicles.  The mid-1980’s brought the Hammer, which is a Mercedes-Benz 300E that topped out at nearly 190 mph and 375 lb-ft of torque. For the time, it was a sleek and powerful machine, making its mark in the automotive performance sphere.

It wasn’t until 90s, 20 plus years after its inception, that Daimler Benz and AMG signed an official agreement of cooperation. Fast forward to 2005, and AMG is a wholly-owned subsidiary of Daimler. In that same decade, the C36 AMG became the first Mercedes-Benz AMG model marketed in the United States.

AMG and Mercedes-Benz made continuous improvements over the next decade, introducing an engine developed wholly by AMG, releasing the Black Series with SLK55 and CLK63, the groundbreaking and most powerful C-Class (the C63) in 2007, and in 2010 creating an AMG, super sports icon, the SLS AMG with gullwing doors. Fast forward to 2015, and Motor Trend selected the 2016 Mercedes-AMG GT S as the 2015 Best Driver’s Car saying:

“It put all 503 of its horsepower to the ground like an all-wheel0-drive supercar and gripped the road through high-speed corners like a winged racer.”

The Present of AMG: Mercedes-AMG GT 63 S Edition 1

Announced in May 2018, Mercedes-AMG will offer a distinctive Edition 1 with an exclusive interior and exterior appointments for the 2019 model year.  The AMG Aerodynamics package for this exclusive Edition 1 includes a larger front splitter and integrated flics in the front bumper, and optimized diffuser and a fixed rear spoiler, which can be mechanically adjusted so the driver can adjust the driver characteristics to suit their individual preferences or specific circumstances.  

The Edition 1 is only available for the top-of-the-range AMG GT 63 S model, which sports the most powerful AMG engine to date, the AMG 4.0-liter V8 bi-turbo engine. The Edition 1 can reach a top speed of 195 mph and propel a vehicle from standing start to 60 mph in an estimated 3.1 seconds.

Other recent releases of AMG models include the new Mercedes-AMG GT S Roadster, an extension of the Mercedes-AMG sports car portfolio. For a full history of Mercedes-AMG, click here.

 Park Place Motorcars, an AMG Certified Elite Performance Center

AMG Certified Elite Performance Centers allow clients to experience the thrill of the brand and we assure you the AMG Showroom isn’t your typical dealership experience. Park Place Motorcars is a certified AMG Elite Performance Center, where we can provide clients with a high-performance AMG experience.  Check out the video below and view our recent delivery of twin AMG GT Rs. Powered by a twin-turbo 4-liter V-8 that produces 577 hp and 516 lb-ft of torque, the rear-wheel-drive sports car accelerates from 0 – 60 mph in 3.5 seconds with a top speed of 198 mph. And it’s a real head turner.

 

Configure your AMG dream at Park Place Motorcars Dallas in our AMG Showroom.
 

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PARK PLACE DEALERSHIPS TO BUILD ITS FIRST AUSTIN DEALERSHIP

 JAGUAR LAND ROVER NORTH AUSTIN TO OPEN IN 2020

Park Place Dealerships will open its first dealership in the Austin area on State Highway 45 and Parmer in the first quarter of 2020. The dealership will sit on eight acres, and will house the Jaguar and Land Rover brands.

“While we have currently 16 dealerships spread across Dallas, Fort Worth and Houston, this will be the first opportunity to introduce the Park Place brand into the Austin market,” said Ken Schnitzer, CEO of Park Place Dealerships. “As one of the fastest growing cities in the country, Austin is an ideal fit for Jaguar and Land Rover because of its rich culture and diverse charm.”

Located at 13910 FM 620 North, Park Place Jaguar Land Rover North Austin will feature a large, glass enclosed showroom that will accommodate up to 12 new Jaguar and Land Rover vehicles. The 70,000-square-foot facility will include a five-story garage, a shop with 42 service bays, a nine-car service drive and a 2000-square-foot carwash.

Amenities Included

Park Place invests in facilities that are client friendly, energy efficient, and designed with both its clients and employees in mind. Amenities include spacious Wi-Fi enabled work stations, a children’s play area, a beverage and snack station, as well as several client waiting areas arranged with contemporary furnishings and flat-screen televisions.

Texas-based Good, Fulton & Farrell is the architectural firm for the project.  Hill & Wilkinson has been selected as the general contractor.

World-Class Vehicles on Show

For the past 32 years, Park Place Dealerships has been guided by its core values to provide an unparalleled automotive ownership experience. As one of the largest luxury dealership groups in the country, Park Place builds trust with clients through passionate service, personal commitment to excellence, honesty and integrity. Park Place also invests significantly in training and career development to insure the team of bright, talented and passionate members (Park Place employees) are the best at what they do.

Park Place Jaguar Land Rover North Austin will showcase Jaguar’s world-class lineup of cars comprised of the award-winning XE, XF and XJ saloons, the dramatic F-TYPE sports car, the F-PACE performance crossover – the fastest-selling Jaguar ever, the new E-PACE compact performance SUV and I-PACE, an all-electric performance SUV.

Electrification in 2020

Beginning in 2020 all new Jaguar Land Rover vehicles will offer the option of electrification, giving customers even more choice.  The company will introduce a portfolio of electrified products across the model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines.

Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 percent of this model range exported to over 100 countries.

 

About Jaguar Land Rover

After Tata Motors, India’s largest automobile manufacturer, acquired Jaguar and Land Rover from Ford in 2008, it merged the two marques into a single company.

Land Rover is the world’s leading manufacturer of premium all-wheel-drive vehicles and Jaguar is one of the world’s premier luxury sports saloon and sports car marques.  In 2018, Jaguar Land Rover sold 592,708 vehicles in 128 countries.

 

 

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2019 Allen Eagle Run Attracts 3,600 Participants

The 11th annual Park Place Lexus Allen ISD Eagle Run took place on March 2nd at Eagle Stadium in Allen and attracted more than 3,600 participants. The event included a family fun walk/run and 5K with participants and spectators enjoying a festival-like atmosphere including a mascot run, giveaways, musical entertainment and photo opportunities.

Park Place Lexus Plano was the title sponsor for the event and is a champion of the Foundation for Allen Schools which supports educational grants, scholarships, and a reimbursement program for educators. The Foundation has invested more than $1 million in Allen ISD teachers and students.

“Supporting educators and students in our community today has a long-term benefit for the business community,” said Chris Brunner, General Manager at Park Place Lexus Plano. “When we have strong, education programs, we are graduating students with bright futures that will make their way to the work force. We hope to hire some of these students to be a part of the Park Place team in the future.”

While the weather was chilly on March 2, the enthusiasm of participants heated up the event. The winner of the 5k was 28-year old Aaron Pearson with a time of 17:26.

Park Place Dealerships was founded in 1987 with one dealership in Dallas and today employs more than 2,000 people operating 16 full-service dealerships in Dallas, Fort Worth and Houston. Park Place Lexus Plano is located on the Dallas North Tollway at Spring Creek Parkway. For more info, visit parkplace.com.

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2020 Land Rover Evoque: Learn and Reserve with Park Place

The Range Rover Evoque is priced from $42,650, and is available in five trim levels: S, SE, R-Dynamic S, R-Dynamic SE and R-Dynamic HSE, with an additional First Edition model available for the first year only.

The 2020 Range Rover Evoque compact luxury SUV made its global debut in London in November 2018, and features an all new design language, advanced driver assistance technologies, a new hybrid-electric powertrain option and groundbreaking off-road technologies. Building on the original model’s instantly-recognizable design, the New Range Rover Evoque is a sophisticated evolution of the original’s distinctive coupe-like silhouette.

The New Range Rover Evoque will be available from launch with a 48-volt MHEV powertrain that harvests energy normally lost during deceleration and stores it in the underfloor battery. The New Range Rover Evoque is also the first vehicle to feature ‘ClearSight Ground View’ technology, which is designed to allow the driver to virtually see through the hood and under the front end of the vehicle by projecting a 180-degree view of the ground onto the vehicle’s upper touchscreen.

The  Evoque’s Optional ClearSight Rear View Mirror uses a roof mounted camera to provide an obstructed view of what’s behind the vehicle at all times. While it’s not intended to replace the rear view camera showing images of cars in close proximity,  it does display a long distance view of what’s behind your vehicle.

Learn more by contacting Park Place Land Rover Dallas today.

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Volvo Cars Adds Additional Achievements to An Already Exceptional Resume

Following an all-time sales year plus worldwide honors in 2018, Volvo drives its momentum into 2019 with a strong sales start and continued recognition across media outlets.

Volvo’s all-new S60 luxury sedan and V60 luxury wagon as well as the XC40 luxury SUV have been named finalist for the esteemed, 2019 World Car Awards. The S60/V60 is a finalist in the World Car of the Year category. A 2019 victory would earn back-to-back titles for Volvo as the XC60 luxury SUV was crowned the 2018 World Car of the Year.

The XC40 is also in the running for World Car Design of the Year honors. Volvo’s XC40 continues its worldwide accolade tour as the small luxury SUV earned European Car of the Year in 2018.

Car and Driver also acknowledged the XC40 and four other models as Editor’s Choice award vehicles in 2019. After testing 500 cars from an assortment of makes and models, the XC90, XC60, XC40 SUVs, and V90 and V90 Cross Country wagons were recommended by Car and Driver editors.

Volvo’s XC90 was praised for its satisfying drive and proficient safety tech options. The XC60 was lauded for its fuel efficiency, the smooth Swedish design, trailblazing driver assistance. Interior design qualities of the XC40 were brought to the forefront as well as the SUVs ample cargo space and abundant tech features. The V90 wagon received kudos for the impressive interior, massive cargo space, and exquisite exterior styling. Finally, the cross country version of the V90 was admired for its luxurious design and enhanced practicality.

The Editor’s Choice awards honor vehicles that Car and Driver leaders would recommend to their family and friends based on inherent value, how well it fulfills its intended mission relative to its segment competitors, and how engaging it is from behind the wheel.

“For the experts at a place as trusted as Car and Driver to give five Volvo cars their Editor’s Choice award is a very big deal,” said Anders Gustafsson, Senior Vice President Americas and President and CEO Volvo Car USA. “Now anyone considering a new luxury car should absolutely look at a Volvo.”

Further praise came from AutoTrader who named the XC90 as a Must-Have Certified Pre-Owned Car. 2016 to 2018 model years qualified for the “Good as New: 10 Best Luxury CPO Cars for 2019” list. Each Certified Volvo must pass over 170 points during the certification process, have less than 80,000 miles, and feature a detailed CARFAX history report.

“When consumers choose a Certified by Volvo certified preowned vehicle, they can be confident they’re fully protected,” said Rick Bryant, vice president Sales Operations, Volvo Car USA. “It’s great that Autotrader has recognized the XC90 as a must-have car.”

Volvo has experienced an 11.3% growth in global sales during the first two months of the year, as the early increase Y-O-Y was led by the performance of the XC60, XC40, and the XC90. In addition to the SUV lineup’s output, the S60 became the first American built Volvo, which is manufactured in South Carolina.

Do you have interest in purchasing an award winning Volvo model? You can search parkplace.com to inquire about New or Certified Pre-Owned Volvo Cars. 

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Mercedes-Benz Campaign Empowers Amazing Women Contributors

Mercedes-Benz joins the automotive world in making room for women with the She’s Mercedes campaign, beginning with the story of Bertha Benz.

As the automotive world continues to shift its efforts to make room for women, Mercedes-Benz has made an effort to highlight the amazing professionals who strive to be difference makers within their communities.

Flashback to the very first long distance car ride in 1886, as Bertha Benz – wife of Karl Benz – ensured that the automobile concept that her husband had would carry out the best or nothing principle Mercedes owners enjoy today. There are so many women that strive for excellence with their tenacious grit. Unfortunately, many of these women also go unnoticed.

 

Mercedes-Benz has other ideas. The brand has inspired an initiative to empower women all over the world who aim to achieve personal and professional success. She’s Mercedes is a hub where women can connect and exchange ideas, share experiences, and learn from one another. The networking circle aims to create conversation, develop new ideas, and drive determination. Women from several backgrounds and industries are encouraged to attend events where they engage in dialogue about their career achievements, mistakes, and goals.

On March 11, 2019, Hollywood star Gwyneth Paltrow was a VIP guest at the “She’s Mercedes Dinner” during the South by Southwest (SXSW) festival in Austin, Texas. During an interview session, Paltrow discussed with many professionals in industries ranging from business and fashion to creative and tech. The Goop founder also acknowledged the issues of balancing health, work and family life.

“It’s fantastic that we are able to welcome Gwyneth Paltrow as our guest at our ‘She’s Mercedes Dinner’ at SXSW,” said Kerstin Heiligenstetter, Head of She’s Mercedes. “As a successful actress, entrepreneur and mother she has been a role model for the power and skills of women for many years, so she embodies the objectives which we want to intensify and promote with She’s Mercedes.”

The platform has been a pillar of Mercedes’ “Best Customer Experience” strategy since 2015. The brand’s goal is to dive deeper into dialogue with women and increase the significance of the brand for the group. For more information on the initiative follow Mercedes.me/she and its social media channels on LinkedIn and Instagram. She’s Mercedes continues to grow and encourages women to join the She’s Mercedes Lounge and connect with fellow successful counterparts.

As we celebrate Women’s History Month and International Women’s Day (March 8th) during March, we must remember to appreciate the unwavering integrity our women achieve every day. Whether you’re a Golden Globe and Oscars award winning actress like Paltrow or new to the automotive industry, there are many opportunities for women to own during their careers.

If you have interest showcasing your people passion at Park Place, please visit www.parkplace.com/careers to begin or continue a career in automotive.  If you’re interested in learning more about Women in Automotive Council from a few council members, stay tuned as Park Place shares more about this dynamic initiative.  

For the Latest She’s Mercedes Campaign Visit:  Alondra De la Parra