Preferred Benefits Guest Blog: Lilium Florals and the Power of Color

It’s nice to work in an industry in which the products and services we provide bring happiness to others. We see firsthand the smiles when a Park Place client is taking delivery of their newest, customized ride, or when a Lilium flower arrangement is delivered. Rutgers University recently conducted a 10-month behavioral study that explored the link between flowers and life satisfaction. Findings tell us that flowers and color are a natural moderator of moods and have strong positive effects on emotional health- social.


According to the Rutgers researchers, the presence of flowers provides the following benefits:

  • Flowers have an immediate impact on happiness. All study participants, in every age group, expressed excitement when receiving flowers. Reactions included surprise, genuine happiness, and gratitude.
  • Flowers have a long-term positive effect on moods.  Study participants reported feeling less depressed, anxious, and agitated after receiving flowers. They also demonstrated a greater sense of life satisfaction.
  • Flowers create intimate connections. Giving and receiving flowers creates positive contact between family and friends.

In the Rutgers’ study, the subjects received deliveries of flowers and other gifts, such as fruit and candles. While most deliveries received a positive response, the highest response rate occurred to flowers. Their studies showed that the positive feelings lasted two to three days.

One experiment involved measuring reactions of both men and women receiving a flower in a public elevator. The most common social behavior in an elevator is to get as much distance from the other occupants as possible. However, when the experimenter offered a single flower to each of the occupants, their demeanor changed. They moved closer to the presenter and to one another. The experiment was repeated using promotional pens as stimuli, but the pens did not receive the same response. It may be concluded that there is something about receiving flowers that draws people closer together.

Color Characteristics

In addition, color plays a big part in the emotion conveyed when sending flowers. According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Our response to color is intensely emotional, and flowers can be a catalyst for feelings that stimulate more than just our senses of sight and smell.”

Tradition dictates that certain flowers and colors are associated with specific occasions. However, in terms of emotional health, color choices take on different meanings. 

  • Red, traditionally associated with love and romance, has a positive effect on the immune system. Consider sending red flowers to someone who has recently had surgery, or experienced and illness. Red is also an energizing color for those who suffer from fatigue or exhaustion.
  • Violet has a calming effect on the mind and nerves. It is uplifting and encourages creativity.
  • Yellow, psychologically, is the happiest color in the spectrum. It symbolizes the sun and invokes happy and radiant feelings. It is a friendly color that encourages communication. Yellow also stimulates the memory and the nervous system.
  • Orange conveys optimism and encourages socialization. It is also associated with determination and success.
  • Blue is most often named as a favorite color. Just as the blue sky and the blue ocean are considered constants in our world, blue is perceived as dependable and trustworthy. Blue invokes feelings that are calm, cool and sedate.
  • As the most common color present in the natural world, green creates a feeling of tranquility. It conveys a sense of freshness and renewal. Green also signifies prosperity and progress.

Do you know someone who could use a lift today? Or maybe you could use an emotional boost yourself. Draw upon the power of flowers to improve your emotional health or that of someone you love. Call or stop by Lilium, or visit our website, to select the perfect arrangement.

Lilim Florals is one of our newest preferred partners, so as a Park Place client we encourage you to visit them and take advantage of some exclusive offers and opportunities.

Click the logo below to view Lilium’s floral offerings.


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