At McLaren, everything starts with you- the driver. Every component is there for one reason alone – to create a driving experience like no other. That’s where the new McLaren 570S Coupe comes in. Production of the new Sports Series high-performance sports car is already underway in England.
The first McLaren 570S Coupe to roll off the production line has been delivered to a retailer in the UK and, even before the first customer handover takes place, the global retailer network is holding over 1,000 orders for this superb new addition to the McLaren range, the most attainable McLaren to date.
The start of production of the new Sports Series heralds a new chapter in the short history of McLaren Automotive. When the full Sports Series family is complete by 2018, it is forecast to more than double the annual volume of McLaren Automotive to more than 4,000 cars per year. The Sports Series is priced from $184,900 for the 570S Coupe.
Jolyon Nash, Executive Director – Sales and Marketing at McLaren Automotive explained, “The start of production of the new Sports Series cars is a pivotal moment for McLaren Automotive. In our short history, we have produced a range of supercars and hypercars targeted at a core, enthusiast buyer. Since 2011, our sales have increased year-on-year with corresponding developments in revenues and profits. The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date. The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars. In addition, the Sports Series will make a significant contribution to the long-term sustainability of the company.”