Lexus Goes Electric with all New LF-30 Concept

 In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its “Lexus Electrified” vision for an upcoming generation of electrified vehicles.

Lexus has officially joined the ranks of luxury manufacturers who are looking towards a fully-electric future.  LF-30 Electrified embodies this vision for Lexus, delivering an innovative interior with autonomous driving technology a newly designed driving cockpit, and other key advancements.

Lexus is no stranger to electric or hybrid technologies. In 2005, the Lexus RX 400h was introduced, sporting the very technologies that Lexus has pioneered across the industry.  Now, the “Lexus Electrified” vision targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment — even as mobility within our society continues to change with autonomous driving and vehicle electrification.

Passenger Focused Technologies

Driving is fun, right? Lexus doesn’t want to forget that very important tenant as they present electrified concepts like the LF-30. The new advanced posture control (and other tech) focuses on driving pleasure.  Their efforts in hybrid technology will play integral role in such goals. Notes and learnings from Lexus’ popular range of gasoline-electric hybrids including battery management, power control modules, and electric motors will only serve to improve their vision for electrification. 

Lexus LF-30 Electrified Highlights

The LF-30 concept is the first design revealed to embody the Lexus Electrified vision.  The LF-30 Electrified employs a new concept cockpit based on human-centric design philosophy and a steer-by-wire system. The exterior visually expresses the energy created by the wheels set at the corners of the vehicle body streaming toward the vehicle cabin and past the driver to then directly flow onto the road surface.

The shape of the body is fashioned with an elegantly flowing front which transitions into a linear and sharp rear. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic spindle.  In addition to the wing-shaped headlights, the sharpness of the rear lights and side air intakes combine to achieve both excellent aerodynamics and cooling performance, resulting in styling fused with function. 

Another innovative design feature, meant to personalize and enhance the passenger experience, is that the opacity of the side windows can be freely adjusted for both expansive views and then privacy when wanted.

Color Choice

 The color of the front face of the vehicle and luminescence patterns help identify from the outside whether the vehicle is being operated in its normal mode or in its autonomous driving mode, reflecting Lexus’ pursuit of both a high level of styling and functionality. The exterior color ‘voltaic sky’ employs a leading-edge metal-infused coating to achieve a unique quality tinted by a touch of blue-green.


We’ve briefly mentioned a new cockpit design, which is officially termed “Tazuna,” inspired by how a single rein can be used to achieve mutual understanding between the horse and rider. The steering controller-mounted switches and heads-up display have been coordinated to a high degree, creating a space that enables the driver to focus on driving while controlling various functions, such as the navigation and audio system and driving-mode selection, without having to shift one’s vision or operate manual switches. The resulting interior is one that provides comfort and convenience for both driver and passengers.


Various AR technologies have been employed inside for futuristic and completely responsive experience for the driver and their passengers. The new cockpit design includes gesture control and enhanced presentation of vehicle information through AR.

AR tech can also be found in the glass roof. A glass roof above the rear seats features voice control and a gesture-controlled “SkyGate” display window that uses AR to display various types of information, such as a realistic star-filled sky, user-favorite videos, and even navigation.

Learn More

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