Lexus is both the most trusted and the top overall luxury brand, according to Kelley Blue Book’s (KBB) 2016 Brand Image awards. The awards are based on KBB’s Brand Watch Study that tracks customer perception of various vehicle attributes. KBB received input from over 12,000 new-vehicle shoppers who were in the market for a new vehicle, and turned to KBB.com to do their research.
“Lexus has built its reputation on offering supreme luxury combined with incredible reliability, and it’s a combination that puts its brand at the top of all luxury brands,” says KBB. “No other luxury brand has a record of reliability like Lexus. That commitment to dependability has helped define the brand since it launched as Toyota’s luxury division nearly three decades ago, and it continues today. In turn, that devotion has led to trust. When you buy a Lexus, you aren’t just buying a vehicle with plush amenities, a comfortable ride and stylish design — you’re stepping into a brand whose very name is synonymous with reliability.”
About Lexus, KBB says: “These days, Lexus is adding even more arrows to its quiver, with advanced infotainment systems, high-tech driver assistants and styling that turns heads in a way that Lexus cars and SUVs never have. It all comes together while maintaining the company’s focus on high quality and long-term value.”
For more information about Lexus or to schedule a test drive, please contact:
Charles Owen at Park Place Lexus Grapevine, (817) 416-313; Cowen3@10.2.54.33
Patrick Jaccar at Park Place Lexus Plano, (972) 738-8078; PJaccar@10.2.54.33