Porsche is dominating the competition for the third year in a row. The brand achieved top rating in the 2015 J.D. Power Initial Quality Study. Several of its models also won top honors in their vehicle segments. This is the first time that five Porsche models ranked in the top 3 in their respective segments.
The Porsche 911 ranked highest for the fourth consecutive year in the Midsize Premium Sporty Car segment.
The Porsche Boxster and Cayman swept the first two places in the Compact Premium Sporty Car segment.
In its first year of production, the Porsche Macan was awarded the highest rank in the Compact Premium SUV segment.
“The success of Porsche is primarily dependent on the satisfaction of our customers,” said Matthias Müller, Chairman of the Executive Board of Porsche AG. “We see these awards as confirmation of our strategy for high quality standards in design, development and production and in continuously offering Porsche customers a unique purchase and ownership experience.”
The J.D. Power Initial Quality Study measures the number of problems experienced by U.S. customers during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles, with a lower score meaning higher quality.
Porsche scored only 80 points on the problems per 100 scale, compared to the premium industry average of 110. The overall industry average was 112.