Volvo is the proud recipient of one of the world’s premier product design awards for its all new XC90 luxury SUV. The renowned Red Dot ‘Best of the Best’ Design Award was presented to Volvo for the XC90’s pioneering design and high level of quality.
The new Swedish import beat out almost 5,000 other contenders vying for the top honor and recognition in the much coveted Red Dot awards.
“The new XC90 is the vanguard of Volvo’s new design direction. In our work on this car we have been very much aware of Volvo’s heritage, the value of authenticity and Scandinavian design, but we have also taken some bold and progressive steps forward, aiming for a design style and execution level that pushes our boundaries. I am very proud that our new flagship has won the prestigious Red Dot: Best of the Best award,” said Thomas Ingenlath, Senior Vice President of Design at Volvo Cars.
The XC90 represents a new beginning for Volvo with its new design, taking the SUV to the next level. The attention to detail in the design paves the way for future Volvo car designs with signature design elements including the new Volvo logo, a floating grille, and the celebrated T-shaped ‘Thor’s Hammer’ daytime running lights.
Carrying the precision and pioneering inside the car, Volvo created a serene and relaxing interior combining the finest natural materials such a leather, wood and crystal with a calming and luxurious take on Scandinavian Design. This is also reflected in the complete redesign of the information displays and interaction in the car, reducing complexity and creating a uniquely intuitive interface.
“The all-new Volvo XC90 symbolizes the cornerstone of a complete new generation of cars where our progressive design combines innovative technology with Scandinavian design virtues and stands for a new individual approach in the premium segment” concluded Ingenlath.
Check out the luxurious Volvo XC90 at Park Place Volvo.