Park Place and Cattle Baron’s Ball Celebrate 20 Year Partnership

Park Place Dealerships and the Cattle Baron’s Ball have a 20-year relationship that will continue as we approach this year’s event.

The 2017 Cattle Baron’s Ball will be held Saturday, October 21, at Gilley’s Dallas, featuring Brooks & Dunn on the Main Stage. Over the past 40 years, Cattle Baron’s has raised nearly $70 million towards the ongoing pursuit of a cure for cancer.


This year, Park Place will offer the winner of the raffle the choice between a 2017 Mercedes-Benz GLE, 2017 Volvo XC60, or a 2017 Porsche Macan with an estimated value of $58,000. For more information on the raffle and other raffle prizes, visit

Cattle Baron’s has provided more than 30,000 services to cancer patients in North Texas, rides to and from treatments, and wigs free of charge. The American Cancer Society is the beneficiary of the event whose mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

Ken Schnitzer founded Park Place Dealerships 30 years ago with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships representing luxury brands including Mercedes-Benz, Lexus, Porsche, Volvo, Jaguar, Land Rover, Lotus, Rolls-Royce, Bugatti, Bentley, McLaren, and Maserati. Park Place recently opened a new Land Rover Jaguar dealership in Grapevine and will open a new Porsche dealership in Grapevine next year. For more info, visit