Park Place BodyWerks Director Eric McKenzie Works To Overcome Body Shop Industry Reputation

When Eric McKenzie arrived at Park Place Bodywerks in Dallas, Texas, to be the body shop director, cycle time at the luxury-brand dealership shop was an astounding 60 days and the collision center was not profitable.

“I was blown away, I couldn’t believe it,” McKenzie says of the shape the shop was in when he started five years ago.

But within one year, using his industry knowledge, financial acumen and management skills, McKenzie helped drop cycle time to 20 days and profits soared to nearly $2.2 million, with annual revenues of about $18 million. Customer service index (CSI) scores increased from around 80 percent to 97 percent. Revenue has grown steadily since, and the dealership recently opened a second shop in Grapevine, Texas.

Read the full article on FenderBender.com

Park Place Volvo in Dallas Only Dealership in Texas to Receive Volvo President’s Club Award

Park Place Volvo in Dallas has been awarded the Volvo President’s Club award, now for the second time since taking ownership of this Volvo dealership. Only a handful of Volvo dealers across the country are bestowed this honor each year, and Park Place Volvo is the only dealer in the state of Texas to receive this award for 2011.

“Our team has worked hard to earn the recognition associated with the Volvo President’s Club award, and I am very proud of them” said Rob Schweizer, General Manager of Park Place Volvo. “It is an honor to be included on the list of the best Volvo dealerships in the country and the only one in Texas.”

“This elite group of Volvo retailers have excelled in the arena of new and used vehicle sales, parts sales and customer satisfaction,” says John Maloney, President and CEO of Volvo Cars of North America. “This award serves “to truly recognize the ‘best of the best.'”

To see first hand why Park Place Volvo has earned this award, please come visit us for yourself. We look forward to proving our commitment to excellence during your visit.

Free Valet Parking for Lexus Owners at Rangers Home Games!

 

Free Valet Parking for Lexus, the Official Luxury Vehicle of the Texas Rangers

As you may know, Lexus vehicles receive free parking at all Lexus valet stands for Texas Rangers home games. However, due to the Rangers’ stellar performance, the valet parking lots fill up quickly. But Lexus owners can now receive updates on their mobile phones to track the valet parking status. There are three new ways to get up-to-date information on game days:

SMS: Text “LexusValet” to 76432 to find out which of the four valet stands have reached capacity and which stands are still available.
Web: Visit texasrangers.com/valet for real-time updates.
Twitter: Follow @RangerBlake for valet and traffic updates.

Keep in mind that we have four valet stands for your convenience (North, South, East, and West). But also remember that lots reach capacity 60 – 90 minutes before the first pitch, so get there early!

Want complimentary parking but don’t yet have a Lexus? Come visit us at Park Place Lexus Plano or Park Place Lexus Grapevine to check out our inventory of new and used Lexus vehicles.

2011 Lexus ES 350 is Like a 5-Star Hotel in Dallas or Fort Worth

Instead of calling the hotel concierge to request information on the Lexus ES 350, connect with one of the dealerships in the Dallas Fort Worth Texas area serving you: Park Place Lexus Plano or Park Place Lexus Grapevine. You spend a lot of time in a car. Shouldn’t every moment in the vehicle feel sumptuous and luxurious?

The 2011 Lexus ES 350 is your resort on the road and you know it as soon as you glide into the sedan onto the indulgent leather-trim seat surrounded by hand-selected wood accents. Like a five-star hotel, Lexus ES 350 provides floor to ceiling luxury and a personalized experience. The engineers have put a priority on every minor detail in the Lexus ES 350 to create a sedan with an experience of uncompromising luxury.

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2011 Lexus ES 350

Lexus has invested years of research so you can enjoy the dividends of the rich acoustics, 88 measures to limit vibrations and 112 minor modifications that make it possible for the Lexus ES 350 to dish up a quiet, opulent ride. “The 2011 Lexus ES 350 delivers a refined and serene driving experience,” writes Edmunds.com.

The Lexus GS 350 comes with a 3.5-liter V6 engine with dual Variable Valve Timing with intelligence (VVT-i) and a six-speed transmission turning the ES engine into an intelligent one that generates 248 lb-ft of torque at 4,700 rpm. Dual VV-i increases torque at lower speeds for better maneuvering and boosting power at higher speeds.

The way the Lexus ES 350 clicks with the road, you’d think they’re inseparable. Again, the engineers have come through with a specially created rear sub-frame for improved handling and rigidity. They’ve also paid close attention to the geometry of the front suspension and traction control technology to boost handling for all weather conditions. Audio systems strive to help listeners experience the “sweet spot” of sound.

The interior IS the audio in the Lexus ES 350 as superior quality surround sound tailored for the interior fills the cabin. Sound dampeners, intelligent sensors and other meticulous alterations are just parts in other cars. But these aren’t just items on a list when it comes to the Lexus ES 350.

Add Lexus’ famous luxurious amenities and these features become a part of the experience. Edmunds.com says, “Materials are as good as you’ll find, with supple leathers and real wood trim. The ES 350 is also stocked with features that we’re more accustomed to finding in much more expensive luxury sedans.”

“Some buyers are really only looking for a comfortable and luxurious ride that isolates them from the outside world. The 2011 Lexus ES 350 was made with these car shoppers in mind,” writes Edmunds.com. Discover how the Lexus ES 350 delivers a calming and Zen-like atmosphere by visiting Dallas Fort Worth Park Place Lexus Plano or Park Place Lexus Grapevine.

 

Interior Interior colors and wood trim

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Parchment Leather, Light Gray Leather, Black Leather, Black with Saddle Tan Accent Leather, Light Gray Leather, Brown Walnut Wood Trim and Espresso Bird’s Eye Maple Wood Trim

Dual Climate Control: Separate controls allow the driver and front passenger to adjust the temperature to their individual preference. In addition, a smog-sensing, automatic recirculation system checks the air in the Lexus ES 350 for pollutants. If a high level is detected, the air intake turns off, and the cleaner air is recirculated inside the cabin.

Mark Levinson Surround Sound: The available 14-speaker 300-watt at less than 0.1% THD, 20 — 20,000 Hz Mark Levinson Premium Surround Sound Audio System is powered by a 10-channel amplifier and features a six-disc, in-dash DVD/CD auto-changer. It provides discrete 5.1-multichannel playback via a 7.1-channel speaker architecture. The element speakers include titanium tweeters and Neodymium subwoofer for a truer high-frequency response. The system also features a subwoofer, front-center and rear-corner surround-sound speakers and active sound balancing.

Bluetooth and USB Audio Support: Compatible portable audio players enabled with Bluetooth audio profile capability can be controlled using the onboard audio controls in the ES. Because it’s a wireless technology, your entire music library is accessible without ever taking the player out of your pocket or purse. A standard USB connection also enables you to control your compatible iPod audio player through the 2011 Lexus ES 350 audio interface and offers the added benefit of charging the device whenever it’s plugged in. In both cases, information such as artist name, track name and album name can be displayed on the audio display or available navigation screen.

10-Way Power Adjustable Seats: In addition to adjustable settings, the driver’s seat comes with a two-position Lexus Memory System. The memory system features settings for two different drivers, as well as settings for the exterior mirrors. Available heated and ventilated front seats have separate heaters and fans in the seat cushions that provide comfort regardless of the weather.

Voice-Activated HDD Navigation System: The available voice-activated HDD Navigation System uses a hard disk drive (HDD) to store maps and data, which allows it to operate much faster than previous DVD-based models. Additionally, it can recognize over 100 voice commands; provides a sharper, more colorful display; can map over eight million points of interest; and display information in English, French and Spanish.

XM Radio, XM NavTraffic, XM NavWeather, XM Sports and Stocks: While available XM Radio offers diverse and commercial-free music programming, available XM NavTraffic can provide real-time traffic reports on specific highways or routes and reroute you around congestion. Available XM NavWeather can give real-time weather reports for specific cities and even automatically alert you of severe weather. To find out more about XM Radio, please visit www.lexus.com/xmradio.

Power Rear Sunshade: Controlled by a button on the left-hand side of the instrument panel, the shade helps keep the rear seats cool and comfortable on sunny days. When the car is taken out of reverse and the vehicle speed exceeds 9 mph, the available sunshade automatically rises.

Wood and Leather Trim: The Lexus ES 350 interior is designed with highly polished brown walnut or espresso bird’s-eye maple wood trim accents on the doors, glove box and center console. These accents are also featured on the available wood- and leather-trimmed steering wheel and shift knob. And chrome-finished touches are featured throughout the cabin. Seats feature soft and luxurious leather or are available with semi-aniline leather trim. Because of the nature of this process, higher-quality leather is used, resulting in an even more supple and natural feel.

Lexus Memory System: Each driver can set the positions for the driver’s seat, exterior mirrors and power tilt-and-telescopic steering wheel. By pressing either the No. 1 or No. 2 memory button on the door panel, the settings will be recorded. The next time you open the driver’s door, your key fob will automatically bring your settings back to your recorded specifications. The system can also recall settings for two different SmartAccess fobs, and can automatically move the driver’s seat, outside mirrors and steering wheel to your preferred positions.

 

Exterior

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Exterior colors: Cerulean Blue Metallic, Deep Sea Mica, Matador Red Mica, Obsidian, Peridot Mica, Satin Cashmere Metallic, Smoky Granite Mica, Starfire Pearl, Truffle Mica and Tungsten Pearl
Dual-swivel Adaptive Front Lighting: With the available Dual-swivel Adaptive Front Lighting System (AFS), both headlamps can turn to help illuminate curves. At speeds above 19 mph, both headlamps will swivel into the curve of the road. At lower speeds, the left headlamp will rotate up to 15 degrees and the right headlamp will rotate up to 10 degrees.

Panorama Glass Roof: The available panorama glass roof appears to span the entire cabin. This roof offers twin skylights for front and rear passengers to enjoy. The full-length glass roofline seamlessly integrates with the metal roof frame.

Intuitive Parking Assist: With six ultrasonic sensors on the Lexus ES 350’s front and rear, available Intuitive Parking Assist detects how close the vehicle is to surrounding objects. When the Parking Assist button is active, the system alerts the driver when another vehicle or object is in proximity. Distance is indicated by an LCD display, accompanied by an audible beep. The closer the 2011 Lexus ES 350 is to the object, the fewer lines appear on the display, and the more frequent the beeping becomes.

Backup Camera: A tiny camera lens located over the rear license plate transmits a wide-angle color image to the screen on the available voice-activated HDD Navigation System. It activates as soon as the ES is placed in reverse. The camera image helps capture objects that a mirror could miss or obstacles not visible through the rear window.

Dynamic Radar Cruise Control: A millimeter-wave radar sensor allows the available Dynamic Radar Cruise Control to help maintain your selected speed when it’s activated. This system also allows you to follow the vehicle in front of you at the same pre-set speed. A car icon on the information display shows the selected following distance.

Alloy Wheels: The Lexus ES 350 is complemented by five-split-spoke alloy wheels that add elegant styling accents. The ES also offers available 17-inch, 10-spoke Liquid Graphite-finish alloy wheels for an exceptionally attractive look.

Aerodynamic Design: Engineers designed the Lexus ES 350 with a tapered front and narrow gaps in the body panels, resulting in a low 0.29 coefficient of drag. Other benefits include high-speed control and fuel efficiency, along with reduced wind noise. A specially designed cover mounted below the engine also reduces the front-end lift that often occurs as speed increases.

Bold Exterior Design: A bold illustration of our L-finesse design philosophy, the ES sports a sleek and elegant style. A distinctive grille and dynamic headlamps give it a strong stance. A long, streamlined cabin, integrated fog lamps and wraparound tail lamps express speed and grace. Complemented by a dual exhaust, this look embodies simple yet stylish design principles.

Side-view Mirrors: The side-view mirrors feature integrated turn signals to help warn other drivers of intended lane changes or turns. In addition, puddle lamps are located on the underside of the mirrors. They light the ground next to the door to prevent you from stepping in puddles, slush or other road debris. As you approach the Lexus ES 350, the SmartAccess key remotely turns on the puddle lamp. And, for added convenience when parking, the mirrors automatically tilt down when the ES is placed in reverse.

 

Safety

Airbags: The ES comes equipped with 10 standard airbags [1]. The sophisticated dual-stage driver’s and front passenger’s advanced airbag Supplemental Restraint System (SRS) that can deploy the driver’s side airbag at different speeds. And a front passenger’s twin-chamber airbag deploys with a slight depression in its center. There are also driver’s and front passenger’s knee airbags. To help provide protection in certain types of serious side-impact collisions, the ES features front and rear side curtain airbags, plus front- and rear-seat side-mounted airbags that are designed into the seats themselves, so that the airbags deploy in locations consistent with respect to the driver’s and front passenger’s positions. Side airbags help to offer a large protection area.

Smart Stop Technology: For additional peace of mind, this safety feature is designed to automatically reduce engine power when the driver is pressing down the accelerator and brake pedals at the same time under certain conditions. When releasing brake pedal, the Smart Stop Technology disengages. The feature does not engage when pressing the brake pedal before the accelerator.

ABS With Brake Assist: A sophisticated Anti-lock Braking System (ABS) helps give you authoritative driving control during hard braking. And because people sometimes don’t push hard enough on the brake pedal during an emergency stop, Lexus ES 350 offers the added benefits of Brake Assist. This feature identifies a panic-stop situation by monitoring how quickly and forcefully the brake pedal is pressed by the driver, and automatically applies increased braking boost until the pedal is released. An added safety feature, Electronic Brakeforce Distribution (EBD), uses a computer to precisely modulate the amount of fluid pressure to the brakes, resulting in even further control.

Pre-Collision System: An advanced automotive safety feature, the available Pre-Collision System (PCS) is equipped with a front-mounted radar sensor that constantly monitors the distance and closing speed of a vehicle traveling ahead. When the system’s computer determines that a frontal collision is unavoidable, it preemptively retracts the front seatbelts and preps the Brake Assist for increased braking force the moment the brake pedal is depressed.

SmartAccess: With a unique secure code in the key fob, the SmartAccess system recognizes you and automatically allows you to unlock and open all four doors and the trunk of the Lexus ES 350. The ultimate in convenience, all you need to do is grab a door handle or press the trunk open button. SmartAccess even activates the lighting entry system to illuminate your points of entry from the exterior puddle lamps to the interior lighting. In addition, the system can recognize two SmartAccess fobs for two different drivers, and can automatically recall preferred settings for that particular driver.

Safety Connect: Safety Connect™ means additional peace of mind — 24 hours a day, seven days a week. In the event of a severe rear-end collision or when the vehicle’s airbags deploy, Automatic Collision Notification can send a request for help — even when you can’t. And should you report your vehicle stolen, the Stolen Vehicle Location service can help the police recover it more quickly once a stolen vehicle report is filed. Safety Connect also includes Enhanced Roadside Assistance, which allows you to get help for things like a flat tire with a simple press of the Emergency Assistance Button (SOS), which can also be used for other emergencies. Safety Connect is a subscription service. A one-year trial subscription is included with new vehicle purchase.

Direct Tire Pressure Monitor System: Proper tire pressure is important. The Direct Tire Pressure Monitor System in the ES constantly monitors the air pressure of all tires, including the available full-size spare. When it senses that tire pressure is critically low, it alerts the driver with an indicator light.

Reinforced Body: The front and rear of the Lexus ES 350 help absorb impact energy by compressing at a controlled rate. For protection during possible side collisions, the reinforced side-impact door beams help resist cabin intrusion.

 

Performance

Lexus ES 268 HP V6 Engine: The four cam, all-aluminum 24-valve V6 engine generates 248 lb-ft of torque at 4,700 rpm. With a six-speed automatic Electronically Controlled Transmission with intelligence (ECT-i), the ES delivers exceptional performance at any speed, remarkable 268 horsepower and requires nothing more than regular unleaded fuel.

Six-Speed Automatic Transmission: In sixth gear, the wider gear-ratio spread provides greater acceleration, efficiency and seamless shifting. The sequential-shifting capability enhances performance by allowing the driver to control shifting by nudging the gearshift forward or backward.

88 Vibration-Reducing Measures: While the Lexus ES 350 features one of the smoothest engines available, it also employs 88 measures to absorb, dampen and even cancel vibrations — before they ever reach the cabin of the vehicle. For instance, liquid-filled engine mounts were used rather than conventional rubber mounts to help contain engine vibrations. And when the vehicle is idling, an active-control engine mount actually detects the frequency of vibrations and emits a counter-frequency, which effectively cancels them out. In addition, 24 pieces of foam coating and 22 urethane sponges are strategically placed throughout the vehicle to help absorb vibrations, as well as reduce wind and road noise.

Dual Variable Valve Timing: Monitoring the engine’s speed and load, dual Variable Valve Timing with intelligence (VVT-i) increases torque at lower speeds for better maneuvering, while boosting power at higher speeds. By making the valve train more flexible, this results in faster acceleration, better performance and lower emissions.

ECO Indicators: To instill greater awareness and to encourage a more environmentally sensitive driving style, two ECO Driving indicators are included in the ES. An Eco Driving Indicator Light illuminates whenever fuel-efficient acceleration is being achieved. And, to allow the driver to monitor their level of driving economy in real-time, an Eco Driving Indicator Zone Display is also included. Using a bar graph to display a real-time measurement of the accelerator operation, this display includes a light that blinks if the driving habits exceed the eco-friendly range.

Independent Suspension: Each wheel of the 2011 Lexus ES 350 can react to bumps in the road independently, allowing it to absorb the shock more thoroughly, courtesy of the four-wheel, independent, MacPherson strut suspension.

Dual Exhaust: With two exhaust pipes, there’s a greater surface area from which to expedite gasses from the engine. This generates peak horsepower, increasing performance. Seamless chrome tips also maximize style.

Four-Wheel Disc Brakes: The ES front disc brakes contain special ducts, which help reduce the heat build-up that accelerates brake fade. The brakes are also equipped with Brake Assist and a four-sensor Anti-lock Braking System (ABS).

Park Place Dealerships Appreciates Its Vendor Partners

Thank you to all of our vendor partners who attended the Park Place Partner Appreciation Event at the Texas Tornados game this past weekend. In attendance were our partners from AIMedia, AutoTrader, BlackBook, CARFAX, Cars.com, Costco, eCarList, WrightIMC, and our content maven, Meryl Evans. “We are grateful for all of your contributions in 2010 to make Park Place Dealerships successful,” said Frank Sobyak, Director of Internet Business Development. “It is your partnership and your expertise that helps put the excellence in Park Place.” Below are some photographs from this memorable family event.

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We all had a good time, and perhaps the kids enjoyed it the most!

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Mike Ostrom works to ensure our paid search campaigns are successful. Mike, his wife and family cheer on the Texas Tornados.

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Meryl Evans creates all of the wonderful copy for our new model overviews, and through her words, she has the unique ability to bring our vehicles to life. Here she poses with her family.

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Jerry Salerno from eCarList. He and his team help direct our website functionality and populate vehicle information across the Internet – in addition to hundreds of other things they do to help make Park Place successful. They have an extremely sharp team at eCarList and we are greatly appreciative of all of their efforts, their loyalty and their commitment to Park Place.

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Left to right, Scott Gipson, CARFAX; Frank Sobyak, Park Place; Dwayne Marshall, CARFAX; Jodi Donley, AutoTrader and Scott Horton, BlackBook. Our friends at CARFAX are there to make sure that free CARFAX reports are always available to our clients. CARFAX reports help give our clients peace of mind in knowing that they are getting a quality vehicle.

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Jodi Donley of AutoTrader is very helpful in making sure we use the AutoTrader service to its fullest extent possible. She is instrumental in helping us understand and try new services.

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Troy Ford is with Costco and he helps coordinate all of our vehicle displays. We are very appreciative of our great vehicle placements over the holiday.

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Big Porsche fans, Meryl’s kids and Kayla get a ride in a 2011 Porsche 911.

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Scott Horton from BlackBook with his family. Scott helps ensure that the BlackBook trade appraisal tool is always functional for our clients so that they can get a true and fair value on their trade-in.

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Arena party photo. Standing, Israel Alpert. Thanks to your and your team for working with Park Place to develop and provide the best vehicle videos on the market. Together we have come a long way.

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Tony Wright and his team make sure our dealerships can be found online when clients are searching for our products and services. The SEO services of WrightIMC are unparalleled in the industry.

Thanks for a great job and many hours of dedicated commitment to all our Vendor Partners.

Park Place Dealerships to Go Red for Women

American Heart Association’s National Wear Red Day February 4, 2011 Park Place Dealerships will be going red inside and out in support of the American Heart Association’s National Wear Red Day – Friday, February 4, 2011 – a day when Americans nationwide will take women’s health to heart by wearing red to show their support for women’s heart disease awareness.

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Park Place Dealerships will donate $25 to the American Heart Association for every authorized test drive at any of our participating Dallas-Fort Worth dealerships on Friday, February 4 or Saturday, February 5. In addition, Park Place Dealerships is allowing its employees to wear jeans with a red shirt or blouse February 4th in exchange for a $5 donation to AHA. Women are encouraged to take the “Go Red Heart Check Up,” a free interactive online assessment tool that helps women take charge of their heart health. Simply enter your information into the questionnaire at www.GoRedForWomen.org. The website also offers tips on heart health and ways to get involved to make a difference.

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Women & Heart Health Facts: • While 1 in 30 American women die of breast cancer, almost 1 in 3 will die from cardiovascular disease. • Research shows that 80% of cardiac events in women could be prevented if women made the right choices for their hearts involving diet, exercise and abstinence from smoking. • African-American and Mexican-American women have higher heart disease and stroke risk factors than white women of comparable socioeconomic status. • Heart disease rates in post-menopausal women are two to three times higher than in pre-menopausal women of the same age.
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Participating Go Red for Women test drive dealerships include Park Place Motorcars in Dallas, Fort Worth and Bedford; Park Place Porsche on Lemmon Avenue in Dallas; Park Place Lexus Plano and Grapevine; smart center Dallas and Fort Worth; Park Place Jaguar Plano and Park Place Volvo at Inwood/Lemmon Avenue. Be sure and mention you are taking a test drive in support of the Go Red for Women initiative. Directions and complete details are online at www.parkplace.com. Meanwhile, wear red Friday, February 4th in support of the American Heart Association and help spread the message:

Heart Disease Doesn’t Care What You Wear… It’s the #1 Killer of Women.
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Demi Lovato buys first car from Park Place

Disney star Demi Lovato turned 17 last August, but she couldn’t really celebrate because she was in Canada filming Camp Rock 2 with the Jonas Brothers. The film recently wrapped and Demi returned home to her family in Colleyville. One of her first stops was to visit her uncle David De La Garza, and to pick up her first car: a new 2010 Mercedes-Benz E350.

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At the very top of her list was a trip to the Texas DMV, reports De La Garza, Finance Director at Park Place Motorcars Dallas, She wanted to have a Texas driver’s license rather than a California one. And she would only buy a car from Park Place Motorcars here in Dallas for obvious reasons. David De La Garza’s brother Eddie is Demi’s stepfather and manager. Demi’s mom Dianna is a former Dallas Cowboys Cheerleader and singer. Demi’s younger sister Madison De La Garza plays Juanita Solis (Eva Longoria’s daughter) on ABC-TV’s Desperate Housewives. Her oldest sister Dallas Lovato is an actress and singer as well. Demi got her start on the locally produced Barney & Friends TV show. She ordered the 2010 E350 back in July, said De La Garza. The car is as loaded as you can get a car. It has absolutely everything: a high-end sound system, iPod kit, Parktronic, etc. Best known as Mitchie Torres in the Disney Channel Original Movie Camp Rock, and Sonny Munroe in the Disney Channel’s TV series Sonny With A Chance, Lovato is also a solo music artist. Her first album Don’t Forget debuted at #2 on the Billboard 200 in September 2008. Lovato released her second album, Here We Go Again, last July. The album debuted at #1 on the Billboard 200, selling over 108,000 copies in the first week. I have a firm commitment from my brother that all their luxury car purchases will be through Park Place, says David De La Garza with a smile. He knows there will be family trouble if they don’t.

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