Park Place Motorcars Dallas was proud to be the Presenting Sponsors of the first annual Dress 4 Yellow Fashion Show and Luncheon benefitting LIVESTRONG, the Lance Armstrong Foundation and Cook Children’s Medical Center. The event took place on Thursday, April 5 at the historic Adolphus Hotel and hosted a sell-out crowd of over 400 fashionistas all wearing yellow and eager to support cancer research.
Lance and his mother, Linda Armstrong Kelly, were front row center at the event as were other advisory board members such as Pat Smith, Amy Vanderoef and Chef Tre Wilcox along with event chairs, Jennifer Applbaum and Lee Nagel.
Couture designers created original, yellow-inspired fashions for the Dress 4 Yellow runway. Among the notables were Abi Ferrin, Christian Louboutin, Diane Von Furstenburg, Donna Karan, Ellie Tahari, Justin Boots, Michael Kors, Nha Khanh, Peach Carr, Prashe, Ralph Lauren, Shirin Askari and Zang Toi. Several of these fashions were presented in the Live Auction to raise additional funds for the organization. Lesa Oudt won the Park Place complimentary Register to Win Package which included a Mercedes-Benz for the weekend, deluxe detail and year of gas for her own vehicle, a $500 Skintastic ‘More Beautiful You’ gift certificate, Abi Ferrin fashion, Kendra Scott earrings and a weekend for 4 couples with guest room accommodations and golf at the luxurious Boot Ranch in Fredericksburg, Texas. The package has an estimated value of approximately $5,500.
The Dress 4 Yellow event team plans to produce a video entitled “Why I Wear Yellow” which will allow walk up guests to state why they wear yellow. This allows supporters that dedicate their time and energy to honor those in their lives who have bravely fought cancer and remember those who win the fight and those that are missed daily. The video shoot and video premiere will take place at Park Place Motorcars Dallas this June.
Since 2009, the 4 Yellow Foundation has contributed more than $750,000 to LIVESTRONG in the global fight against cancer through their Swing Fore Yellow and Ski Yellow events in Texas and Colorado. Park Place Dealerships, celebrating our 25th year, has a long history of supporting cancer research.