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Watch List for the 2020 Park Place Pre-Owned Event

Did you know that we have a wide array of Pre-Owned and Certified vehicles in our showrooms and inventory? Introducing the Park Place Pre-Owned event, which is a great way to experience affordable luxury to kick off the new year. With over 1400 Pre-Owned vehicles, including over 700 Certified Pre-Owned models and an array of non-certified Pre-Owned vehicles,  there are plenty of cars and SUVs to choose from.

To help guide you during the Park Place Pre-Owned event, we have highlighted notable models across our dealerships that could very well be the next vehicle in your driveway.

 

Jaguar F-Type & Land Rover Range Rover Sport

If you love responsive handling with a sports car vibe, the Jaguar F-Type offers coupe and convertible options for sale. Whether you enjoy a hard rooftop or want to let the top down during the springtime, drivers will enjoy the experience behind the Jaguar wheel.

The same handling experience can be found with the Range Rover Sport. Whether you are driving around the Dallas tollways during the week or navigating mountainous terrains during vacation, the Range Rover Sport SUV adds more throttle to your commute.

When purchasing the Certified Pre-Owned Jaguar or Land Rover, the CPO warranty covers 7 years from the original in-service date or when your purchase reaches 100,000 total miles, whichever comes first.

Lexus NX

The Lexus NX features modern interior design complemented by swift SUV performance. Ever since the NX debuted with its 2015 year model release, drivers have enjoyed the comfortable seating and adaptable cargo space. When purchasing a Certified Pre-Owned NX, L/Certified warranty offers you four complimentary maintenances for two years or 20,000 miles, whichever comes first.

McLaren 720S

Available at our Premier Collection, the McLaren 720S is ready for action as soon as you the start engine. The 720S is designed to be an everyday vehicle but also pushes the limits of relentless performance. Those interested Certified Pre-Owned McLarens can enjoy an additional 12 months or up to 12,000 miles of McLaren Qualified warranty.

Mercedes-Benz GLC

Mercedes-Benz meets the needs of drivers who love the comfortability of a luxury SUV paired with the drivability of a compact sedan. Certified Pre-Owned GLCs are available dating back to 2016 models. Any GLC300 comes with an unlimited mileage Certified Pre-Owned warranty for an additional year – with the possibility to extend coverage for two additional years at the time of purchase.

Porsche Macan

As SUV growth continues to climb industry-wide, the Porsche Macan is at the forefront of the SUV revolution. Not to mention, the performance crossover SUV is Porsche’s top-selling vehicle. Since its introductory 2015 model, Macan owners have enjoyed the athletic ride paired with the authentic Porsche styling. Owners who purchase a Porsche Certified Pre-Owned model will also enjoy 2 years of unlimited mileage warranty coverage after the expiration of the new vehicle limited warranty.

Volvo XC90

The top-selling Volvo model concludes the Park Place Pre-Owned Event vehicle watch list. Whether you need additional cargo space for a weekend getaway or daily driver to pick up the kids, the XC90 provides ample room for up to 7 occupants. With additional safety support and cozy comfort, Volvo’s full-size SUV helped the Swedish brand achieve their highest sales volume in 12 years.

With your purchase of a Certified Pre-Owned Volvo, owners will enjoy a 5 year or unlimited-mile warranty coverage from the original in-service date of the car. Additional warranty coverage can also be purchased up to a total of 10 years and unlimited miles at the time of purchase.

If you are in the market to upgrade your vehicle during the Park Place Pre-Owned Event, please visit parkplace.com to find your favorite Pre-Owned options.

 

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One-Of-A-Kind 2021 Lexus LC 500 Convertible To Be Auctioned For Charity at Barrett-Jackson

News from Lexus.

They say good things comes to those who wait, but “they” clearly weren’t thinking about the new V8-powered Lexus LC 500 Convertible. Introduced at the Los Angeles International Auto Show, the 2021 LC Convertible will go on sale this summer, but those champing at the bit can place a bid on a one-of-a-kind LC Convertible as quickly as next week at the Barrett-Jackson auction in Scottsdale, Arizona. The auction will take place at approximately 4:30 p.m. Mountain Standard Time on January 17, 2020. Every cent of the hammer price will be split evenly between two very deserving charities – Boys & Girls Clubs of America® and the Bob Woodruff Foundation.

ONE-OF-A-KIND CONVERTIBLE

All 2021 LC 500 Convertibles are powered by an impressive naturally-aspirated V8 engine that produces 471 horsepower and 398 lb-ft of torque, but there are several things that make the LC 500 Convertible auction vehicle* truly one of a kind. For starters, collectors will gush over the fact that the Vehicle Identification Number (VIN) will feature the final six digits of 100001. Based on the Inspiration Series, it will feature the breathtaking Structural Blue exterior paint and elegant white semi-aniline leather interior, but this vehicle will include unique blue brake calipers that are tucked behind the exclusive 21-inch Liquid Graphite-colored forged alloy wheels with gloss black accents. Liquid Platinum color accents can be found on the headlamp garnishes, side intake garnish, side mirrors and taillamps. Inside each door, the auction vehicle will be fitted with carbon-fiber scuff plates with the note: “LC Inspiration Series Launch Exclusive 1 of 1.”

An impressive collection of additional collectibles and experiences are included in the auction package as well. The winner will receive a framed sketch of the LC Convertible, a portfolio with production-line photos and a one-of-one certificate signed by vehicle chief engineers as well as general manager of the Motomachi plant where the vehicle is produced. The auction winner will also receive the very first luggage set from iconic travel brand Zero Halliburton’s new design series with custom Lexus cues – which, importantly, fits nicely into the LC Convertible’s trunk. The highest bidder will also receive a curated driving package that includes a Lexus Performance Driving Experience with brand ambassador Scott Pruett, a three-night hotel stay for two at Pebble Beach Resort, a round of golf for two at Pebble Beach Golf Course, and more.

RAISING MONEY FOR CHILDREN & VETERANS

Every cent raised from the auction of the LC 500 Convertible will be donated to two charities: Boys & Girls Clubs of America and the Bob Woodruff Foundation. Boys & Girls Clubs of America focuses on creating after-school programs for kids and teens across the nation, with the goal being “To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.” The Bob Woodruff Foundation finds, funds and shapes programs benefitting post-9/11 impacted veterans, service members and their families long after their time in uniform.

“We’re very excited to expand our flagship LC family with the launch of the all-new 2021 LC 500 Convertible, but the most important thing about the auction is the money we raise for two amazing charities,” says Lisa Materazzo, vice president, Lexus Marketing. “We’re thrilled to support Boys & Girls Clubs of America in its efforts to provide services to children across the country as well as the Bob Woodruff Foundation’s goal to help our veterans and their families.”

The vehicle will go on the auction block at approximately 4:30 p.m. Mountain Standard Time on Friday, January 17. The vehicle auction page can be found here. Those interested in bidding can do so by either registering as a bidder on Barrett-Jackson.com (click on “Bid”) or on-site in the auction office. In addition to in-person bidding, there are online, phone and absentee options available. The auction can also be viewed live via the Livestream on the home page of Barrett-Jackson.com.

*The LC 500 Convertible prototype on display at Barrett-Jackson will be representative of the actual production vehicle that will be delivered in the summer of 2020.

2021 Lexus LC 500 Convertible

Charitable Partners:

Bob Woodruff Foundation

Boys & Girls Clubs Of America

 
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Member Spotlight: Nick Carimi, Service Director at Jaguar Land Rover DFW

“It’s nonstop around here, for sure,” says Nick Carimi with a giant smile, clearly expressing that he loves every second of it.

He’s on the phone one moment, then striding to confer with a colleague the next, then out on the service drive to make sure all’s well – it is – then back to his computer to shoot email replies, file reports, follow up service requests and tend to the myriad of things that a Park Place service director does.

His story was far different in 2008, when he arrived in big-city Dallas from small-town Geneva, Ohio, fresh from Edinboro University with a degree in sports management. He had two suitcases and a referral from his half-brother Tony – currently Park Place COO, then Service Director at Motorcars Dallas – about a position with Park Place Lexus Grapevine.

“The economy was tanking, so there weren’t a lot of jobs around that fit my major,” he explains. “And frankly, I didn’t really know what Tony was doing, but he was always talking about how great Park Place was, so I thought this would be a solid opportunity.”

He got the gig as an assistant service manager (ASM) and found that the position’s constant buzz of activity suited his high-energy personality. Then, a dizzying series of transitions throughout the organization saw him in a variety of roles. In 2011, he transferred to Park Place Motorcars Dallas as a service manager, then moved to Motorcars Fort Worth in 2014 as service director, and then to Motorcars Arlington in the same role.

Then he snapped up a sales manager position in 2018, eager to experience “the other side of the house.” And when a position as service director became available at Jaguar Land Rover DFW earlier this year, he grabbed it.

“The past 12 years have just flown by,” he marvels. “With all that movement, I’ve got an extensive network of expertise that I can tap into anytime day or night. That’s a huge benefit to me and to our clients.”

A Strange Find

That network came in handy when late one night, a service tech came into his office with news of an unusual find in a demonstrator vehicle.

“Our CEO, Neil Grossman, tells this story better than me,” Nick says. “But what happened is that a tech found a bag literally stuffed with cash — $50,000. We didn’t know who it belonged to or where it came from, so we quickly put it in the safe while I called around for advice on what to do. The next morning, a gentleman called, quite frantic, explaining that he’d accidentally left an important package in one of our cars and could we help? We took all of the rights steps in confirming his identity and reunited him with his money.”

“But to me, the interesting part of this story is the integrity of our members all down the line,” Nick asserts. “Nobody thought twice about doing the right thing when it would have been easy to do a bad thing and probably get away with it. It’s all about trust and in a nutshell, that’s Park Place.”

In His Spare Time

In his rare spare time, Nick likes to play a little golf. “I have a 30 handicap,” he laughs ruefully. But with a three-year-old boy and a five-month-old girl, he says, “It’s kids, kids, kids all the time. Throw in two absolutely crazy Labradoodles and it’s constant mayhem.”

But he also says he’s incredibly grateful for his home and work life. “There’s good work-life balance and the opportunities to grow at Park Place are remarkable. There’s a great atmosphere throughout the company, and the culture challenges and inspires members to stretch out of their comfort zone, show what they’re capable of and have a lot of fun, too.”

Nick Carimi and Mason Waddell, Valet

To apply for a career at Park Place Dealerships visit our Careers page.

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First Look: the All-New 2020 Lexus RX

It’s the holiday season and we all have a lot to be thankful for. As the December to Remember comes to a close, current and prospective Lexus owners can be thankful for the 2020 Lexus RX and its front-end re-design and it’s continued dominance in the luxury SUV segment. 

Thankful for a New Smile

Back and better than ever, the Lexus RX SUV returns with a fresh new grille. A signature symbol of any Lexus vehicle is the front grille. Each model has a unique front face, but the RX has seen a dramatic change as the original luxury crossover. Lexus designers continued to build on the grille by adding elaborate angles beginning at the grille corners and meeting at the L-motif. The hand-drawn angles create a smooth, visual flow for owners and vehicle on-lookers.

Thankful for Staying Connected

Good news for Android users. The 2020 RX is the first Lexus vehicle to feature the Android Auto integration. The vehicle currently offers connected technology apps Amazon Alexa and Apple CarPlay via the standard 8-inch touchscreen. Drivers will also enjoy the ability to start their car remotely from the new Lexus app. With the cooler days approaching in North Texas, getting a head start for your RX350 is a win.

Thankful for Convenience

The Lexus Multimedia System touchscreen has moved forward nearly 5.5 inches closer to the driver side. This improves the experience for drivers who need to enter adjust the audio or change the climate controls. All vehicle occupants will appreciate the two additional USB ports.

Thankful for a Smooth Ride

If you like talking to your in-vehicle apps, you’ll love how your Lexus talks back to you. The 2020 RX is designed to reduce the noise and vibration from the road refining the vehicle’s responsiveness. 2020 RX owners should be prepared for added active corner braking providing more stability when handling your SUV.

Thankful for the Park Place experience

If you are in the market to upgrade your vehicle or join the Lexus brand, Park Place Dealerships can assist you with your experience. For more details, visit our Park Place Lexus Grapevine or Park Place Lexus Plano locations and be sure to visit our website to learn about any current offers on the new Lexus RX. 

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Park Place Cares: Grant Patrol with Plano ISD

On Nov. 12 the holidays came early for more than 110 Plano ISD teachers, counselors and librarians as together they received a total of $125,000 in educational grants.

Grants to Educators, a program of the Plano ISD Education Foundation, graciously provides funds to Plano ISD educators each year ranging in value from $250 to $1,500. Teachers, grades or entire schools had the ability to apply for these grants which will financially support projects that demonstrate instructional excellence.

Grant recipient Mary James, Armstrong Middle School // photos Jennifer Shertzer

The Plano ISD Education Foundation is a nonprofit organization with a mission to support Plano schools and educators. Since 2000, almost $17 million has been gifted to Plano ISD by the Foundation to enhance scholastic learning and recognize deserving educators.

“Programs like Grants to Educators is what the PISD Education Foundation is all about. As we surprised each teacher on their campus today, you could see the excitement and passion these educators have for their students. We are Plano ISD Proud,” said Jamee Jolly, Plano ISD Education Foundation Sr. Executive Director.

For more than seven years, it has been a Park Place tradition to spread holiday cheer by gifting these grants to deserving educators. PISD is just one of four amazing districts that we partner with. The others including Coppell ISD, Southlake ISD and Rockwall ISD. But one thing that always stays the same is everyone piling into Park Place vehicles and heading out to different locations to find the lucky recipients.

“The Grant Patrol truly is a highlight for our team members. Not only do we get to support the teachers, but we also are able to give back our time and see our dollars in action. It’s such a moving day and we are thrilled to be a part of it,” said Anam Ali-Hashambhai, Park Place Dealerships Experiential Marketing Manager.

As a company, we strive to support and empower our team members to improve the quality of life in the communities where we do business. Grant Patrol is just one of the many ways that #ParkPlaceCares.

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Member Spotlight: Shiva Olumi, Finance Director at Park Place Lexus Plano

Self-described “misfit” marks nearly 20 years of a perfect fit with Park Place Lexus Plano

Unlike most of her generation, you won’t catch Finance Director Shiva Olumi endlessly twiddling her smartphone to update her social media status.

“I just think that if you’re on your phone all the time, you’re never really present in reality,” she says. “You run the risk of missing out on real connections. Then again, I’m a bit unorthodox anyway,” she admits with a laugh.

A first-generation Iranian-American, Olumi says that curiosity led her to accept a part-time job at the dealership while she studied for a pharmacology degree. But she credits her innate ability to look at life through a different lens that led her to consider an automotive career.

“My parents were a bit concerned because this industry didn’t fit into the career boxes of medicine or law,” she states. “But the work spoke to me and I was able to rise up the ranks. Plus, I really enjoy the industry.”

From receptionist, she moved through a variety of roles at the store, including loan car admin, ARAP, inventory specialist, new car biller, preowned biller, staff accountant, accounting manager, assistant finance manager and new car sales manager to her current role.

“Guess I just can’t stay in one place,” she smiles.

She credits mentoring by both Jordan Case (Park Place President) and Chris Brunner (her hiring manager, now Lexus Plano GM) as critical to her exploration of challenging new roles. “They helped me develop and provided me with growth opportunities. Park Place is incredibly committed to inclusion and opportunity for all,” she adds.

She sees her role as a founding member of the Women in Automotive group as a way to pay back their confidence in her.  The group’s goal, she says, is to afford opportunities and exposure to others who might not have automotive industry careers on their radar.

“It’s not just a women-only thing,” she says. “It’s an open forum to support those who might not have a mentor at their store or may just need guidance or a conversation to create hope. I’d like to see it become more inclusive but we have to start somewhere.”

She’s a travel fan, as much for the nature she enjoys getting back to, as well as the differing perspectives she encounters. Favorite destinations include New Mexico, Spain, Germany and the Middle East. Even then, she often “takes the path less traveled.”

Her motto? “Write your own manifesto about what you find as your normal.”

[picture caption — (l to r) Shiva Olumi, Finance Director, and Selena Villalobos, Business Coordinator, both with Park Place Lexus Plano.

 

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Park Place Dealerships Kicks Off Season of Holiday Giving with Philanthropic Programs

For Every Act of Kindness Shared with Hashtag #giveamazing Lexus will donate $10 to Boys & Girls Clubs of America

The holiday season is a time of increased giving across North Texas and Park Place Dealerships is leading the way for members, clients and the community to give back to help those who may need it. Organizations Park Place will be supporting during this season include Salvation Army, Boys & Girls Club of America, Community Partners of Dallas, Arlington ISD, and Toys for Tots.

“We care about our community and are glad to provide support to those in need,” said Dave Evans, chief marketing officer for Park Place Dealerships. “There are many families who struggle throughout the year and our members continually look for opportunities to help others. During this holiday season, we are partnering with various charities and we have made it easy for the community to join these efforts.”

Give Back with Park Place 

Park Place Lexus stores in Grapevine and Plano are participating in the Lexus Give Amazing program, which kicks off November 22. Lexus is simply asking people to share acts of kindness on social media with the hashtag #giveamazing. For each submission using the hashtag, Lexus will donate $10 to the Boys and Girls Clubs of America up to a total donation of $100,000.

Park Place Motorcars Dallas and Park Place Porsche Dallas are participating in the Salvation Army Angel Tree program. Clients and members can pick an angel off the tree at the Lemmon Avenue dealerships. The angel tags are printed with a child’s name, age and gift ideas from their wish list. Participants purchase gifts and return them to the dealerships by the deadline on the tag. Park Place members will deliver the gifts to one of the 11 Salvation Army Distribution centers for delivery to a family. 

Park Place Motorcars Arlington is collecting new and gently used coats, jackets and shoes for students in Arlington ISD, where approximately 64,000 students (70% of students) are identified as “low socio-economic.”

Park Place Dealerships’ corporate office, located in Las Colinas, also will be collecting toys for distribution for the Community Partners of Dallas. Unwrapped toys can be dropped off at the front desk at 350 Phelps Drive in Irving.

Porsche Grapevine is collecting non-perishable food throughout November to donate to a local food bank and will be collecting Toys for Tots thru December 9th. Park Place Motorcars Grapevine is donating food for GRACE for Thanksgiving dinner and participating in Toys for Tots thru Dec. 13.

All of these efforts are part of the Park Place Cares program, which encourages Park Place’s 2,100 members to volunteer their time and resources to serve the community in which they live and work. The community can support any of these initiatives by donating toys, food, or sharing their act of kindness on social media with the hashtag #giveamazing. 

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships operates 17 full-service dealerships representing luxury brands Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Rolls-Royce, Bentley, McLaren, and Maserati. For more info, visit parkplace.com.

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#GiveAmazing: Lexus Launches Winter Campaign with Community Spin

It’s back! Lexus is back with their big red bows, a showroom staple for the holiday season, and their 19th year of the December to Remember campaign.  But- there’s a twist this year and we have to admit, we are fond of their new direction..”The Excitement of Giving.”

Earlier this month Lexus debuted three commercials, all showing how the gift of an award-winning Lexus offers amazing experiences throughout the entire year, and the excitement that comes from gifting these exceptional vehicles to loved ones.

“This time of year is full of joy, magic and cherished family traditions that last well beyond the gift-giving season,” said Cooper Ericksen, Lexus vice president of marketing. “We wanted to capture this idea that a ‘December to Remember’ with Lexus has the potential to create unforgettable moments that last all year round.”

This year, it’s truly all about the experience and the joyful moments created from one decision and a red bow. The three spots you’ll see are called “Memories” “Celebrations” and “Joy” and they all tell a different story from varying perspectives including Valentine’s Day, Halloween a summer quinceanera, Easter, and moving a new student into their college dorm room to name a few. “Joy” is previewed below.

#GiveAmazing- Extending December to Remember with the Community in Mind

Now, we shift from the joyful moments created by their line-up and to the moments their dealer teams create to give back to their communities. Starting on November 22, Lexus will share stories of giving back and issue a challenge to their dealer network and clientele. 

 

Use the #GiveAmazing on social media with your own act of kindness this season, and Lexus will donate $10 to the Boys and Girls Clubs of America- up to $100,000.

 

So now it’s up to us! Park Place Lexus Plano and Park Place Lexus Grapevine will continue their community support throughout the end of the year by encouraging their members to go the extra mile to give back.

Specifically, Lexus Plano will be raising funds for the Children’s Advocacy Center during their Thanksgiving Celebration with members, and are “Adopting Angels” and will send a team to shop for at least 16 children this holiday season. Park Place Lexus Grapevine is collection Toys for Tots through mid-December. Clients are encouraged to also drop toys for donation to the dealership.

If you are interested in giving back with us this holiday season, be sure to snap a photo or video of your toy delivery, community event, or philanthropy (no act is too small!), share to social media with #GiveAmazing and #ParkPlaceCares and your act of kindness will go even further thanks to Lexus!

 

 

 

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Lexus Goes Electric with all New LF-30 Concept

 In its continued efforts to deliver innovative and amazing experiences, Lexus unveiled its “Lexus Electrified” vision for an upcoming generation of electrified vehicles.

Lexus has officially joined the ranks of luxury manufacturers who are looking towards a fully-electric future.  LF-30 Electrified embodies this vision for Lexus, delivering an innovative interior with autonomous driving technology a newly designed driving cockpit, and other key advancements.

Lexus is no stranger to electric or hybrid technologies. In 2005, the Lexus RX 400h was introduced, sporting the very technologies that Lexus has pioneered across the industry.  Now, the “Lexus Electrified” vision targets a fundamental leap in vehicle performance, handling, control, and driver enjoyment — even as mobility within our society continues to change with autonomous driving and vehicle electrification.

Passenger Focused Technologies

Driving is fun, right? Lexus doesn’t want to forget that very important tenant as they present electrified concepts like the LF-30. The new advanced posture control (and other tech) focuses on driving pleasure.  Their efforts in hybrid technology will play integral role in such goals. Notes and learnings from Lexus’ popular range of gasoline-electric hybrids including battery management, power control modules, and electric motors will only serve to improve their vision for electrification. 

Lexus LF-30 Electrified Highlights

The LF-30 concept is the first design revealed to embody the Lexus Electrified vision.  The LF-30 Electrified employs a new concept cockpit based on human-centric design philosophy and a steer-by-wire system. The exterior visually expresses the energy created by the wheels set at the corners of the vehicle body streaming toward the vehicle cabin and past the driver to then directly flow onto the road surface.

The shape of the body is fashioned with an elegantly flowing front which transitions into a linear and sharp rear. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic spindle.  In addition to the wing-shaped headlights, the sharpness of the rear lights and side air intakes combine to achieve both excellent aerodynamics and cooling performance, resulting in styling fused with function. 

Another innovative design feature, meant to personalize and enhance the passenger experience, is that the opacity of the side windows can be freely adjusted for both expansive views and then privacy when wanted.

Color Choice

 The color of the front face of the vehicle and luminescence patterns help identify from the outside whether the vehicle is being operated in its normal mode or in its autonomous driving mode, reflecting Lexus’ pursuit of both a high level of styling and functionality. The exterior color ‘voltaic sky’ employs a leading-edge metal-infused coating to achieve a unique quality tinted by a touch of blue-green.

Tazuna

We’ve briefly mentioned a new cockpit design, which is officially termed “Tazuna,” inspired by how a single rein can be used to achieve mutual understanding between the horse and rider. The steering controller-mounted switches and heads-up display have been coordinated to a high degree, creating a space that enables the driver to focus on driving while controlling various functions, such as the navigation and audio system and driving-mode selection, without having to shift one’s vision or operate manual switches. The resulting interior is one that provides comfort and convenience for both driver and passengers.

Augmented-Reality 

Various AR technologies have been employed inside for futuristic and completely responsive experience for the driver and their passengers. The new cockpit design includes gesture control and enhanced presentation of vehicle information through AR.

AR tech can also be found in the glass roof. A glass roof above the rear seats features voice control and a gesture-controlled “SkyGate” display window that uses AR to display various types of information, such as a realistic star-filled sky, user-favorite videos, and even navigation.

Learn More

To stay up to date on Lexus’ recently announced concept and electrification bookmark News.ParkPlace.com  and follow Lexus (Lexus USA, Lexus Grapevine, and Lexus Plano) on Facebook and Instagram.

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BLACKBERRY MOUNTAIN AND LEXUS INTRODUCE LEXUS OFF-ROAD ADVENTURE

Experiences. They are what we surround ourselves with each and every day and they are the foundation of some of the most memorable times in our lives. It’s what Lexus has preached about most since day one and now they are taking it to a whole new level.

Off-Road Adventure

Lexus is excited to announce their new partnership with Blackberry Mountain Proprietor, Mary Celeste Beall, and are proud to unveil the Lexus Off-Road Adventure at the Relais & Châteaux-designated resort, as it becomes the newest addition to the Lexus Hotel Partner Program.

Imagine channeling your inner adrenaline junkie side as you set sail on an off-roading adventure in the beautiful natural surroundings of the 5,200 acre property in the driver’s seat of the latest Lexus GX.

If you’re a thrill-seeking adventurer, then Lexus has set this up to be the trip of a lifetime. There are six off-road challenges—Rock Crawl, Side Tilt, Hill Climb and Descent, Balance Beams, Log Crawl and Axle Twist. Throughout the Lexus Off-Road Adventure, guests experience the many innovative technology systems of the Lexus GX as they’re shown landmarks and majestic waypoints to take in the stunning views of the Smoky Mountains and Tennessee Valley.

When choosing a partnership, Lexus was adamant that it must be someone who shares the same core values for their clients- a passion for delivering experiences.

“Our GX 460 has off-road capabilities that few luxury SUVs can match, and there’s no better way to experience them than a drive on this rugged and scenic trail,” said Lisa Materazzo, Vice President of Lexus Marketing.

So next time you look at a Lexus and think it’s just a “daily driver”- think again!

Search our Lexus Inventory online at ParkPlace.com.