#GiveAmazing: Lexus Launches Winter Campaign with Community Spin

It’s back! Lexus is back with their big red bows, a showroom staple for the holiday season, and their 19th year of the December to Remember campaign.  But- there’s a twist this year and we have to admit, we are fond of their new direction..”The Excitement of Giving.”

Earlier this month Lexus debuted three commercials, all showing how the gift of an award-winning Lexus offers amazing experiences throughout the entire year, and the excitement that comes from gifting these exceptional vehicles to loved ones.

“This time of year is full of joy, magic and cherished family traditions that last well beyond the gift-giving season,” said Cooper Ericksen, Lexus vice president of marketing. “We wanted to capture this idea that a ‘December to Remember’ with Lexus has the potential to create unforgettable moments that last all year round.”

This year, it’s truly all about the experience and the joyful moments created from one decision and a red bow. The three spots you’ll see are called “Memories” “Celebrations” and “Joy” and they all tell a different story from varying perspectives including Valentine’s Day, Halloween a summer quinceanera, Easter, and moving a new student into their college dorm room to name a few. “Joy” is previewed below.

#GiveAmazing- Extending December to Remember with the Community in Mind

Now, we shift from the joyful moments created by their line-up and to the moments their dealer teams create to give back to their communities. Starting on November 22, Lexus will share stories of giving back and issue a challenge to their dealer network and clientele. 


Use the #GiveAmazing on social media with your own act of kindness this season, and Lexus will donate $10 to the Boys and Girls Clubs of America- up to $100,000.


So now it’s up to us! Park Place Lexus Plano and Park Place Lexus Grapevine will continue their community support throughout the end of the year by encouraging their members to go the extra mile to give back.

Specifically, Lexus Plano will be raising funds for the Children’s Advocacy Center during their Thanksgiving Celebration with members, and are “Adopting Angels” and will send a team to shop for at least 16 children this holiday season. Park Place Lexus Grapevine is collection Toys for Tots through mid-December. Clients are encouraged to also drop toys for donation to the dealership.

If you are interested in giving back with us this holiday season, be sure to snap a photo or video of your toy delivery, community event, or philanthropy (no act is too small!), share to social media with #GiveAmazing and #ParkPlaceCares and your act of kindness will go even further thanks to Lexus!