Lexus’ All-New Luxury Crossover is a Market Changer

Lexus is determined to set itself apart and establish itself as a competitor in the luxury automotive industry. And there really is no doubt; Lexus’ strategic design choices, recent releases like the ever-iconic and ultra-luxurious Lexus LS and three-row RXL, and the intense focus on the client experience have elevated Lexus to a whole new market of consumers (cue our millennial audience).

The brand new, class entering Lexus UX Crossover closes the gap between 4 door sedan and full-size SUV, to give our drivers a more compact machine without sacrificing the space they love in traditional luxury SUVs. According to the manufacturer, the new innovative design for their first-ever crossover ‘juxtaposes bold urban design with unmistakable strength’ – clear when looking at the bold, yet aerodynamic lines in their preview imagery.

“The first-ever Lexus UX is designed for the modern urban explorer seeking a fresh, contemporary and dynamic take on luxury driving,” said Chika Kako, Executive Vice President of Lexus International and Chief Engineer of the UX. “We designed the UX to appeal to buyers in their 30s who seek not only what is new and exciting, but what is also relevant to their lifestyles.”

Elegant, yet striking and crisp design includes a uniquely design tail lamp with an interior based on intuitive technology will not just meet but exceed the millennial seeking contemporary, youthful design, Lexus-level reliability, and seamless performance.

The all-new Lexus Crossover is available, with the UX 300 starting an MSRP of 32,000 and the UX 250h at just above $34,000. Contact your Park Place Lexus Plano or Park Place Lexus Grapevine Dealer today for more information.