Jaguar I-PACE Wins European Car of the Year, Drivers’ Choice Awards

It has been a year to remember for the I-PACE as the electric vehicle (EV) model has claimed 55 awards worldwide spanning multiple categories, which is quite the electric start- literally- for this 100 % percent EV leader. The introduction of the I-PACE contributed to Jaguar’s 1.2% Y-O-Y sales increase during January – December 2018. 

And as of last week this innovation in Electric Vehicle design won the European World Car of the Year at the Geneva Autoshow, a first for the United Kingdom automaker. The European Car of the Year is voted on by 60 automotive expert journalists from 23 countries and recognizes technological innovation, design, performance, efficiency, and value for money.

“For our first electric vehicle to also be the first Jaguar to win European Car of the Year gives us a huge sense of pride,” said Prof. Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover. “I-PACE was designed and engineered in the UK from a clean sheet of paper. It is the most technologically advanced battery electric vehicle. It’s a true game-changer. Winning European Car of the Year is an honour and real recognition of what our world-class team has delivered.”

The Jaguar I-PACE also won the MotorWeek Drivers’ Choice Award in the Best Luxury Utility category and overall Best of the Year. The Drivers’ Choice Award recognizes vehicles in multiple categories based on driving performance, technology, practicality, fuel efficiency, and value for the dollar. 

“It is a great honor to have the Jaguar I-PACE named 2019 Drivers’ Choice Award for Best Luxury Utility vehicle and Best of the Year by MotorWeek,” said Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America, LLC. “With the I-PACE, Jaguar’s design and engineering teams created a world-class SUV that that builds upon the brand’s amazing history for innovation, design and performance.”

Other notable honors for the I-PACE include the Popular Science Best of What’s New Award in the automotive category and UK Car of the Year.

Jaguar features a 90 kWh battery inside the I-PACE that delivers an EPA estimated 234 miles on a fully charged battery with a 0-mph time of 4.5 seconds. The mid-size performance SUV also carries the sleek styling that the PACE family of SUVs has established within the automotive market.

Inside an I-PACE are innovative tech developments highlighted by the dual combination of touchscreens, in which the I-PACE became the first Jaguar to incorporate the Jaguar InControl Touch Pro Duo infotainment system. Its human-machine interface (HMI) is designed to reduce driver distraction by separating information and interactive controls but still creating a physical connection between car and driver.

You can become one of the first local Jaguar drivers to enjoy the worldwide phenomenon by purchasing your I-PACE at Park Place Jaguar DFW. Visit to search for your 2019 I-PACE vehicle within our available inventory. You may also contact our Sales team to learn more or schedule a test drive about the electric SUV.


The Park Place Luxury and Supercar Showcase is Set to Return on September 28, 2019

IRVING, Texas (March 4, 2019) – The 3rd Annual Park Place Luxury & Supercar Showcase, Dallas-Fort Worth’s premier luxury lifestyle and automotive event, will return this fall to the Four Seasons Resort and Club Dallas at Las Colinas from 10 a.m. to 4 p.m. Saturday, September 28, 2019.

“The community has come out in force to support this event the last two years,” said Ken Schnitzer, Park Place Dealerships founder and chairman. “The third annual event will again showcase some of the most exotic and exciting vehicles that will please enthusiasts of all ages. What began three years ago as an engaging opportunity to celebrate our 30th anniversary has quickly turned into the foremost luxury lifestyle and automotive event in this region.”

Park Place Dealerships represents some of the most coveted brands in the world, including Rolls-Royce, Maserati, McLaren, Bentley, Porsche, Mercedes-Benz, Lexus, Volvo, Land Rover, and Jaguar which will all be featured at the event.

In keeping with a true lifestyle event, Park Place will expand its fashion, food and retail offerings within the Porsche Pavilion. There will be music performances on the Lexus Live Stage and beverages at The Mercedes-Benz Beer Garden on the lush Four Seasons TPC Championship golf course.

Within the event will be a juried Collectors’ Concours, featuring a diverse selection of rare supercars, luxury, sports, vintage and classic cars from private collectors.  The motoring festival also will include a Car Club Expo powered by Park Up Front as well as the beloved Kid’s Zone. 

Iconic luxury shopping and dining destination, Highland Park Village, will present a runway show produced by Jan Strimple Productions for the second year. The fashion show will feature looks from prestigious brands presented exclusively in the climate-controlled pavilion on the resort grounds, with retail pop-ups for guests to shop the day of the event.

Dallas’ Mad Hatter Shane Walker will return to judge the 2019 Haute Hat Contest on The Million Air Stage with categories for stylish men and women. Guests are encouraged to pair a hat with their favorite resort-inspired ensemble.

Ranging from $25 – $50 for general admission and $100 for VIP All Access, which includes the VIP Lounge with complimentary food and beverages from dozens of the area’s finest restaurants, tickets are on sale at VIP Tickets are limited and have sold out the previous two years.

In 2018, the top Collectors’ Concours award winners were presented with the “Spirit of Park Place” hand-crafted sculpture by Dallas artist Brad Oldham:

  • Best of Show – 1966 Ferrari 275 GTB 6C
  • Chairman’s Choice Award – 1933 Rolls-Royce Phantom II
  • Salesmanship Club Award – 1980 BMW M1

A Thank You To Our Returning Sponsors

Returning partners include the Four Seasons Resort and Club Dallas at Las Colinas, VIP Lounge Sponsors Allie Beth Allman & Associates – A Berkshire Hathaway Affiliate|URBAN, Captain’s Lounge Sponsor Celebrity Cruises, The City of Irving, Hill & Wilkinson, Hagerty, Event Architecture, AT&T Business, AVSD Productions, Digital 3 Printing, Fauxcades Décor, Brad Oldham Sculpture, D Magazine and NBC 5.

Restaurants featured in the VIP Lounge include The French Room, LAW, III Forks, Cool River, Chop House Burger, Dallas Fish Market, Wild Salsa, Oven and Cellar, Outlaw Tap Room, Kai, Toulouse, Whiskey Cake, Texas de Brazil, Princi Italia, CRU Wine and Food Bar, Pacific Table, Cork & Pig Tavern, Make Your Life Sweeter, and Carlton Provisions.

Additional sponsors include Lilium Florals, Perks & Provisions, Promo Resources, Sunnyland Furniture, RideCentric, iDesignMeetings, Marquee Event Rentals, Bachendorf’s, Jack Black, Maui Jim, Renegade Cigars, Tito’s Vodka, Peroni Beer, Waste Management, GL Seaman, Ratcliff Financial Services, Garages of Texas, Thermal Printing, and MarineMax Yachts.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 16 full-service dealerships in Dallas, Fort Worth and Houston. For more info, visit


Park Place Jaguar Wins in 2018

Still known as one of the “newer kids” on the block, Park Place Jaguar Land Rover DFW’s General Manager Matt Woolsey, and all of his team members, have worked diligently to represent the true client-first philosophy from Park Place. Earlier this month, Jaguar recognized those efforts, with the store earning “Pride of Jaguar’ for the 2018/2019 year.


What is Pride of Jaguar?

Park Place’s previous location in Plano was no stranger to such accolades, which makes this win all the more exciting for the Grapevine based dealer. The Pride of Jaguar is awarded annually to 12 retailers, out of over 300 network dealers, who have demonstrated a commitment to excellence to the Jaguar brand.  The 12 dealers are chosen based off the merits of customer advocacy, sales, and after-sales success.

The Jaguar-Land Rover Dealer network managed a national increase in sales by 7% in 2018, and a 3.6% increase of Jaguar only.

Setting The PACE

Part of the success of the Jaguar brand included the release of the two PACE family models- the E-PACE and all-electric I-PACE. 

Park Place Jaguar DFW is honored to receive this award as a true testament to member dedication, grit in the midst of opening a new location, and to the people-first approach our team is continually striving to provide.

Thank you to our Grapevine Community for welcoming us, trusting us, and for choosing Jaguar Land Rover DFW as your place. Thank you to all of our team members, from Service Valets and Car Washers, to Sales Managers, and Assistant Service Directors etc., we couldn’t continue to improve our client experience without your continuous commitment to excellence.

Schedule your test drive or service appointment with our award winning team at



Jaguar Has the Perfect Gift For You and Your Pet This Christmas

Jaguar has dog owners covered this Christmas with the launch of its all-new Pet Products. Designed for comfort and convenience, the bespoke accessories are the perfect present for four-legged friends this festive season. 

For non- four legged Jaguar accessories to wrap up for a loved one (or yourself) this holiday, visit Jaguar DFW.

Jaguar has dog owners covered this Christmas with the launch of its all-new Pet Products. Designed for comfort and convenience, the bespoke accessories are the perfect present for four-legged friends this festive season.

The premium accessory range puts canine comfort at the forefront with a spill-resistant water bowl, foldable carrier and convenient rear access ramp. Muddy paw prints in the car will also be a thing of the past, thanks to a quilted luggage compartment liner and handy portable shower.

Selected to meet the needs of customers and their canines, each accessory has been designed with the comfort and well-being of each animal in mind. They are available now across Jaguar’s range of SUVs – the PACE family – and the XF Sportbrake.

Jaguar Pet Products have been designed to deliver convenience and performance for owners and their animals. Furthermore, accessories such as the rear access ramp can help protect the muscles and joints of older animals, ensuring their well-being is at the forefront of every journey.

The portable rinse system is ideal for washing pets before they enter the vehicle and can be used to clean equipment such as bikes or wetsuits. An integrated hand pump allows users to create the pressure required for a minimum of two minutes continuous flow, depending on the setting selected. Available in a Jaguar branded bag, it can be secured to the ‘D’ loops in the rear luggage compartment during transit.

Suitable for animals up to 187lbs, the foldable access ramp allows access to the rear luggage compartment without the need for owners to lift their dogs. It features aluminum side panels and a plastic center section with a high-grip tread pattern. Rubber feet keep it in position when in use and retaining straps are available for stowage.

The foldable carrier provides a comfortable environment for the transportation of pets thanks to its lightweight metal frame and quilted fabric cushion. It is available alongside the spill-resistant water bowl, which has a capacity of about 11.8oz. and a rubber base to prevent it from moving when driving.

Manufactured from a soft, quilted fabric, the tailored luggage compartment liner protects all carpeted areas of the rear load space, including the floor, second row seat backs and side walls. It has an integral rubber mat and detachable bumper protector, making it easy to wipe clean. The new Jaguar Pet Products are available now, click here to find out more.

When Fancy Cars and Fall Football Collide: Park Place’s Focus on Education On and Off the Field

Park Place has four, core pillars of community giving, with education and a passion for children’s advocacy, at the forefront of our involvement this past fall.  It’s no secret that Fall in Texas equals football season, and we are so excited to not only support one of Texas’ favorite past times but to also show our support for the local teams, like the Boswell Pioneers or Southlake-Carroll Dragons, as a part of our community giving efforts.

Boswell Football

This past season, we had the privilege of supporting the Boswell High School Football Team (see the 2019 team photo below) with not only cheers and encouragement as our Park Place Mercedes-Benz Fort Worth members attended the games, but through a donation to the Boswell Football Scholarship Fund.

This fund supports their local athletes with scholarship opportunities at the close of the school year for their future pursuits, and we are eager to hear what these kids accomplish thanks to their hard work, determination, and little extra help from their community. 

Boswell Pioneer Varsity Football

Southlake-Carroll Dragons

Similarly, Park Place is very involved in the Southlake-Carroll Community, with each of our four Grapevine dealerships showing up at home games at Dragons Stadium with plenty of team spirit and vehicles to enhance the game-day experience.

Southlake-Carroll Dragons Football Team, 2019

One well-known opportunity each year is our “Kick One of These [a field goal]” to “Win One Of These [a new car]”, donated by Matt Woolsey, General Manager of Park Place Jaguar Land Rover. 

The rules are simple (no practicing!) and the experience an absolute blast, as Park Place Members pack the stands alongside Dragon fans, eagerly watching the one lucky winner kick for a new luxury auto!

Kristen Hill at the Park Place field goal challenge, Friday, Nov. 9, 2018, in Southlake, Texas. (Michael Ainsworth)

We haven’t had someone successfully make a field goal yet, but who’s to say we won’t bring back that community opportunity next year?

On the Radio with Colleyville Heritage High School

Radio is an integral part of our fall sponsorships and one that helps add an element of excitement to local fall football games for Colleyville Heritage High School.  Live commentary on the radio enhances the fans experience, when they may not be able to make it to the field for a live viewing. It’s all about experience at Park Place, so this radio sponsorship was a natural extension of our fall community involvement for area schools and athletes. 

Participating in school athletics has the ability to impact students far past just an athletic acknowledgment, and Park Place strives to support these programs in an effort to support their academic successes and futures far past just a singular football season. We encourage you to join us next season in cheering on your local high school football teams in person or by tuning into local radio to catch the play by play of our young student-athletes in action. 

Learn more about our community efforts at Park Place by visiting

To submit a sponsorship request click here.

To submit a partnership request click here.

Park Place Celebrates 21 Years at the Cattle Baron’s Ball with New Vehicle Donated to Raffle

Park Place Dealerships and the Cattle Baron’s Ball have a now 21-year relationship that has resulted in yet another successful event at Gilley’s Dallas, all for the pursuit of a cure for cancer.  The Cattle Baron’s Ball is one of the largest one night fundraisers, and Park Place is proud to provide support through what we know best- and that is luxury cars.

For our 21st year, Park Place donated the choice of a brand new 2018 Volvo XC40, Mercedes-Benz GLC 300, Porsche Macan, or Range Rover Velar, to the winner of the raffle.

As a core tenant of Park Place’s mission, giving back and community involvement is never overlooked but rather, constantly adapting and changing so that we can make a greater impact year after year.  As leaders in the automotive industry, Park Place has been honored with the opportunity to give to the Cattle Baron’s Ball to benefit the American Cancer society, leaders in cancer research, for 21 years now.

Since 1974, Cattle Baron’s Ball has raised over $77 million for cancer research- which they cite happens mostly here in DFW. True to “Everything’s Bigger in Texas” mantra, the Cattle Baron’s Ball has proven year after year, that they in partnership with the community, are the world’s largest sing-night fundraiser for the American Cancer Society.

Cattle Baron’s has provided more than 30,000 services to cancer patients in North Texas, rides to and from treatments, and wigs free of charge. The American Cancer Society is the beneficiary of the event whose mission is to save lives, celebrate lives, and lead the fight for a world without cancer.  

The 2nd Annual Park Place Luxury & Supercar Showcase Shone Brightly Even in the Rain

Park Place Dealerships donates $55k Sprinter
to Salesmanship Club’s Momentous Institute

Rain or shine. Many outdoor events casually use the term, but few shine in the midst of challenges like the 2nd annual Park Place Luxury & Supercar Showcase did on October 13th at the Four Seasons Resort & Club Dallas at Las Colinas.

“It was an exciting day in a lot of ways,” said Ken Schnitzer, Park Place Dealerships founder and chairman. “The rain didn’t dampen the enthusiasm of guests and we were able to execute the Park Place Luxury & Supercar Showcase for the nearly 3,000 people who attended. Many of the private collectors brought their rare and pristine cars out to display them in the Collector’s Concours. The Porsche Club – Maverick Region came together to create an amazing Heritage Display to celebrate Porsche’s 70th anniversary. And we were able to support a wonderful charitable partner in a big way.”

The event benefitted the Momentous Institute, owned and operated by the Salesmanship Club of Dallas since 1920. Each year, the organization serves more than 6,000 children and family members through its nationally acclaimed Momentous School and innovative Therapeutic Services. Schnitzer presented Patton Chapman, Salesmanship Club president, with the keys to a $55,000 Mercedes-Benz Sprinter Van to help the organization with its transportation needs for the kids.

Throughout the day, guests saw more than $100 million worth of rare and unique vehicles from manufacturers, collectors and car clubs, including the first public display of the Rolls-Royce Cullinan, the iconic marque’s first ever SUV. Guests also enjoyed live entertainment, incredible food and beverages, as well as a Highland Park Village fashion show produced by Jan Strimple.

Parents even watched their kids play in the rain, driving miniature electric versions of Porsche, McLaren, Volvo, Bentley, Mercedes-Benz and Lexus vehicles on the pavestone path. Guests also had the opportunity to meet 16-year-old racecar driver Kinzie “Kiki” Wilson. Featured in her red, racing shirt on the right of her Corvette, the Mansfield Legacy High School Junior is also the Varsity Cheer Captain while maintaining a 3.95 GPA.

Dallas’ Mad Hatter Shane Walker helped judge the Haute Hat Contest. The Lady’s Haute Hat winner was Anna Neiman (below) with a stylish Rolls-Royce-inspired hat that included working lights.


As the day drew to a close, the top three award winners from the Collector’s Concours were presented with the “Spirit of Park Place,” a hand-crafted sculpture by Dallas artist Brad Oldham.

  • Best of Show went to Randy Johnson for his 1966 Ferrari 275 GTB 6C.
  • Chairman’s Choice Award – Fred Cornwall – 1933 Rolls-Royce Phantom II Continental, originally hand-built for Woolworth heiress Barbara Hutton as an engagement gift for her fiancé Georgian Prince Alexis Mdivani.
  • Salesmanship Club Award – John Kobell – 1980 BMW M1.

Other award winners included:

American Classics

1st –  1959 Chevrolet Corvette – Rocky Rainbolt

2nd – 1932 REO Royale Rumble Seat Coupe – Rob Anderson

3rd – 1963 Chevrolet Corvette Coupe – Rob Anderson

American Modern:

1st in Class – 2009 Dodge Viper – Alan Wilson

British Classic

1st – 1959 Rolls-Royce Silver Cloud Limo – James Stewart

2nd – 1966 Jaguar E-Type OTS – Clark Kirby
3rd – 1960 Rolls-Royce Silver Cloud II – Michael Davis

British Modern

1st – 2012 McLaren MP4-12C – Warren Huddleston
2nd – 2012 McLaren 12C – Patrick Chiu
3rd – 2014 Rolls-Royce Wraith – Erick Johnson

Italian Classic

1st – 1964 Ferrari 330 GT 2 + 2 – Cory Richards

2nd – 1969 De Tomaso Mangusta – Jerry Quam
3rd – 1979 Maserati Merak SS – Betsy Crawford

Italian Modern

1st – 2015 Alfa Romeo 4C – William Hale

2nd – 2005 Ferrari 430 – Derrick Blanton
3rd – 2001 Qvale Mangusta – Anatoly Arutunoff

German Classic

1st – 1956 Mercedes-Benz 190SL Convertible – Whitney Stark

2nd – 1996 Porsche 993 Turbo – Raj Gill

German Modern:

1st in Class – 2015 Audi R8 – Brad Harslem

Supercar Classic:

1st in Class – 1993 Jaguar XJ220 – Barry Fromberg

Supercar Modern

1st – 2015 Porsche 918 Weissach Martini – John Savickas

2nd – 2013 Zagato Perana Z-One – Dave Copps


1st in Class – 1972 Citroen SM – Gordon Sauer

Porsche GT:

1st – 2015 Porsche GT3 – Robert Caglia

2nd – 2016 Porsche GT3 RS – Michael Lee


Partners included the Four Seasons Resort and Club Dallas at Las Colinas, Allie Beth Allman & Associates – A Berkshire Hathaway Affiliate|Urban, Celebrity Cruises, Highland Park Village, Hill & Wilkinson, Irving CVB and Irving Chamber, Event Architecture, Bachendorf’s, Brad Oldham Sculpture, RideCentric, GL Seaman, Lockton, Hagerty Insurance, Perks & Provisions, Lilium Florals, Lisa R. Daniels, Digital 3 Printing, Fauxcades, Promo Resources, Sunnyland Outdoor Furniture, ExxonMobil, Cox Automotive, Dealer Industries, Garages of Texas, Ratcliff Financial Services, Maui Jims, Jack Black, The Vineyard at Florence, Steinway & Sons, D Magazine, and NBC 5.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 18 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, McLaren, and Maserati. For more info, visit


Park Place Brings Real-World Experience into Lewisville ISD Classroom

Park Place Dealerships provides Lewisville ISD Automotive Technology program new equipment, tools, mentors and hands-on career opportunities

Automotive programs in high schools have come a long way in the past 30 years. Think back to dimly lit, unorganized, dirty shops where students were challenged by outdated technology and insufficient tools.

Thanks to a unique public-private partnership, Lewisville ISD has a team of teaching professionals who engage students daily and work with companies like Park Place Dealerships, an auto industry leader, to prepare students for real-world applications.  

“The community engagement with Park Place gives us access to current technology and information so we are teaching our students the most up to date material,” explained Doug Emery, Automotive Technology Instructor at Lewisville ISD’s Career Center East. “We want to make sure our students are familiar with the systems, technology and equipment that dealerships are using to ensure our students are successful in the marketplace.”

Park Place is continually looking to develop the highest quality technicians for its 17 full-service dealerships located across Dallas-Fort Worth, while Lewisville ISD is always seeking career opportunities for students. This innovative public-private partnership between Park Place and Lewisville ISD provides access to master technicians, general managers, human resources, talent acquisition, service managers, and leadership from the 2000-member company.

There are tangible benefits to the students. Park Place hired seven 2018 graduates of the program as technicians at its Jaguar/Land Rover, Mercedes-Benz and Lexus dealerships in Grapevine.

“The program really helped me choose a path,” said Raul Martinez, one of the 2018 grads currently working at Park Place Jaguar/Land Rover Grapevine. “Before, I wasn’t really sure what I wanted to do. I was sort of lost.  When we started working on cars I realized this was something I really enjoyed doing.”

Park Place also brings experts from different areas of the industry into the classroom as mentors.

“As we grow, we are continually looking for individuals that can be successful in our industry,” said Tony Carimi, vice-president of Operations for Park Place. “Our industry is quickly evolving so we want to expose students to the latest technology and advances in a real-world environment that focuses on personal attention and strong mentorships.”

Working with the teachers, Park Place is fully engaged with interviewing students, branding the shop with graphics of high-end manufacturers’ logos, connecting with parents and district representatives and speaking at events.

“Park Place technicians who have been in the field a long time have come into our classroom,” explained Travis Sutton, the LISD program’s other Automotive Technology Instructor. “They bring first-hand knowledge of what our students can expect, how things work and what they’ll experience in the shop. Park Place upper management comes into the classroom to tell our students they can have more than a job – they can have a career. It shows the students that what they’re learning on campus transfers directly out there.”

Park Place has a similar partnership with the John Dubiski Career High School in Grand Prairie ISD. Students are fully engaged with Park Place and a dozen students have been hired to full-time positions after graduation.

“We’re always looking to the future,” concluded Carimi. “The auto industry is evolving at a more rapid pace than ever before in its 100-plus-year history. With alternative energy sources, computerized systems and autonomous vehicles, the need for a highly educated and well-trained workforce is more important than ever. Park Place is determined to remain the leaders within our industry.”

Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and represents luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, Bugatti, McLaren, and Maserati. For more info, visit

2019 Jaguar E-Pace: How To with the All Surface Progress Control

All Surface Progress Control (ASPC) is a low-speed cruise control that helps you to maintain optimum handling in low traction situations. I can be found in the Jaguar XE, the F-Pace, and most recently the new Jaguar E-Pace, available at Park Place Jaguar Land Rover DFW. 

ASPC helps you maneuver the vehicle on slippery surfaces, including snow, mud, water, grass, gravel, and sand. As explained in the video, the system can be enabled whether the vehicle is stationary or moving, when the brake pedal is fully released. This “cruise control” like system provides your Jaguar with controlled progressive assistance to:

  1. Pull away from a standstill, in a forward or reverse direction on level ground, and uphill or downhill.
  2. Perform low-speed maneuvering in a forward or reverse direction.
  3. Make progress and maintain a selected set speed up to a maximum of 19 mph (30 km/h).

You can operate the ASPC system by first selecting your driving mode based on conditions; second, select the required position for the gear selector; third, release the brakes to allow the vehicle to progress to the default speed depending on the driving mode; and finally the ASPC system maintains the default speed for descent control mode, but will exit the descent control mode if the accelerator pedal is pressed or the steering wheels’ Set+ button is pressed. Watch the video below for your ‘how-to’ on this safety system found in your Jaguar.

For more information on your safety and car systems, reach out to our team of product specialists at Jaguar DFW in Grapevine.  


Jaguar Celebrates the Original ‘Experimental Jaguar’ with the Limited Edition XJ50

After 50 years of making their flagship Sedan, Jaguar is celebrating half a century of tradition with the launch of the Jaguar XJ50.  On this limited edition, a passenger will note unique front and rear bumpers, as well as ‘purposeful’ 20-inch wheels with Gloss Black Diamond Turned Finish. Unique badging arms the rear and side vents, to accent four striking paint options include Fuji White, Santorini Black, Loire Blue, and Rosello Red.

The XJ50 remains true to its Jaguar core, representing the heritage of the XJ Sedan with a “balance of design, intelligent performance, and indulgent luxury”- according to Ian Callum, Jaguar Director of Design.  It’s a cornerstone of Jaguar design and it’s a model worth celebrating. Below we travel back to the beginning of the XJ legacy at the Paris Motor Show, to see what lead to the creation of a limited edition XJ.

The debut of the XJ

1968 XJ Series 1

1968 marks the year the Jaguar XJ debuted as an ‘eXperimental’ project for the luxury manufacturer at the Paris Motor show, and later named ‘Car of the Year’ by Car Magazine. Jaguars of the late 60’s, including the XJ6 Series 1, were marked with a low seat back because Sir Williams Lyons insisted that the top of the seats should never be seen above the belt line. This feature specification disappeared in the coming years, but still represented Lyons’ forward thinking mentality with Jaguar and specifically, the XJ.


XJC Series 2

Series 2 Launches

The Series 2 launched in 1973 at the Frankfurt Motor Show. While reminiscent of its predecessor, Jaguar now also offered the XJ in an exciting two-door coupe design. The designers took five years of learnings to implement key changes like a long, more luxurious wheelbase in the sedan versions, reserving the short wheelbase for the Coupe. Come 1977, the coupe was discontinued after reaching just over 10,000 units in completed production. 

A Classic Update

XJ Series 3

When it was almost time for a Series 3 model to launch, Jaguar looked outside their design circle for the restyling. The famous Italian house of Pininfarina delivered a classic update that brought instant acclaim to the Series 3. A new vertical bar radiator grille, a new roof, new door handles, and improvements to the interior helped propel the redesigned XJ to one of Jaguar’s most successful models.

February 1985

Despite retiring in 1972, the co-founder of Jaguar still maintained his presence in the styling studio. The last vehicle he had any influence over was the XJ40, which unmistakably resembled the ‘80s in its styling and featured a new rear suspension with double wishbones. Sir William Lyons, known as ‘Mr. Jaguar,’ passed away in his home in 1985.

Softer Shapes and Four Headlamps

In the early 1990s, the XJ40 was redesigned into the X300, which sported softer shapes and rounded headlamps on the front end- a trend starting to make its way back in the 90s. In 1994, the revised XJ6 went on sale and the curved headlamps made another welcome appearance.

Redefining Automobile History

When the new millennium hit, Jaguar braced for a fresh start producing XJ’s that looked and handled exceptionally well. The 2002 XJ was a first for the auto industry, inciting revolution by having most of the 2002 model’s parts made from aluminum. This resulted in lighter, stronger, and more agile vehicle serving up a dynamic driving experience.

50 Years later:

After years of redesigns and Jaguar XJ vision, 2018 still proves to welcome the likes of the XJ to the luxury market. The limited edition XJ-50 is a fitting tribute to the legacy and performance spanning over five decades of the Jaguar brand.

For more information on the history of the XJ, click here: