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Park Place Jaguar Land Rover DFW Undergoes Changes

Land Rover DFW One of Only 12 in Nation to Receive Pinnacle Retailer Excellence Award

Park Place Land Rover DFW is one of only 12 Land Rover retailers in the U.S. to earn the prestigious Pinnacle Retailer Excellence Award for exceptional sales, service and customer satisfaction.

“We’re very grateful to our clients for their support and loyalty,” said Matt Woolsey, Land Rover DFW general manager. “We’re proud of our members working together to deliver the highest level of service to our clients. We strive to make every Land Rover experience exceptional.”

Land Rover DFW offers the full inventory of new Range Rover, Defender and Discovery vehicles, as well as high-quality, Approved Certified Pre-Owned vehicles.

For many years, the dealership also has delivered exceptional Park Place experience to Jaguar clients. Today, Jaguar is undergoing a major transition that affects every element of its business model—including reimagining Jaguar as a pure electric luxury brand. While those changes are exciting, they signal a shift to a smaller, more exclusive vehicle lineup with a reduction in the number of Jaguar retailers.

“Park Place will no longer sell new Jaguar models starting July 1st,” continues Woolsey. “The dealership’s name will change to Park Place Land Rover DFW. However, the dealership will continue to provideexpert Jaguar service and repairs, as well as sales of pre-owned and Certified Pre-Owned Jaguars. In addition, we will still accept Jaguar lease returns, but we will not be able to offer new Jaguar upgrades after July 1.”

Park Place Dealerships was founded in 1987 and has been engaged in the community through its support of the arts, medical research, children’s advocacy, and education. Park Place employs more than 1,400 members and operates nine full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Land Rover, Acura, and Sprinter Vans. Park Place BodyWerks Collision Centers in Fort Worth, Dallas, and Plano and the Park Place Auto Auction, round out the company’s offerings. Park Place was acquired in 2020 by Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Duluth, GA. For more information, visit parkplace.com.

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Southlake Native Matt Woolsey Celebrates 25 Years at Park Place Dealerships

Jaguar Land Rover GM Grew Up and Raised Family in Southlake

According to a U.S. Bureau of Labor Statistics report released last September, the median employee tenure for men was 4.3 years and 3.8 years for women, relatively unchanged from 2020. Park Place Dealerships’ median tenure is nearly double the national average with 8 years for men and 6 years for women. Matt Woolsey, General Manager at Park Place Jaguar Land Rover DFW, recently celebrated 25 years at Park Place Dealerships.

“When I first started at Park Place, we were just beginning to use this thing called the internet,” Woolsey says with a chuckle. “Today, we have all the tools necessary to provide our Members (Park Place employees) with everything they need to do their jobs. What I love most about Park Place is the commitment to help our members learn and grow, and ultimately to ensure the client has the best experience.”

Woolsey moved to Southlake in 1980 with his parents and sister Kristina. “There were less than 1,000 people here. After graduating from Carroll High, I went to Austin and studied Business Economics at the University of Texas. Hook ‘em! I met my wife Anne there. I graduated in 1997 and got in the car business in ‘98.”

Woolsey started as a sales consultant at Park Place Motorcars in Bedford. He worked his way up to General Manager at the Mercedes-Benz store and has served as GM at Lexus Grapevine; Jaguar Land Rover North Austin; Jaguar Land Rover Porsche Volvo of Greenville, South Carolina; and Jaguar Land Rover DFW, where he currently works.

“Matt’s passion for our members makes him a leader that others are eager to follow,” said Tony Carimi, Park Place Dealerships’ Managing Director. “His relentless drive for excellence has helped him meet our clients’ needs and mentor hundreds of members. Over the years, he has assisted families with multiple generations of drivers.”

While everyone wants to be liked, Woolsey says it’s imperative he continues to earn his employees’ respect. “When I walk through the store, people see “the GM” walking by. Not the person. It’s just human nature to see the title, and not necessarily the person for who they are. I told one of my directors just last week: it is so much more important to be respected than to be liked. As leaders we have a responsibility to provide for our members and to make sure they can provide for their families. Having our members see our dedication and commitment to excellence will ultimately lead to respect. I’d love for all our team members to like me. I’m human, too!  But I’d rather have their respect.”

He and his wife Anne raised their sons Austin (23) and Bennett (20) in Southlake. “They graduated from the same high school as me. Austin graduated from Carroll in 2017. He was the band president. He graduated from UNT with a major in Jazz studies. He married his college sweetheart, and they live in Austin. Bennett graduated in 2021. He’s in Nashville pursuing his dream of being a singer/songwriter.”

Woolsey’s advice to young people just starting their careers: “Stay the course. The grass isn’t greener on the other side of the fence. It’s greener where you water it. Keep working hard and great things will happen for you.”

Park Place Dealerships was founded in 1987 and employs more than 1,400 members. Park Place Dealership operates three collision centers, an auto auction, and nine full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, Land Rover, Acura, and Sprinter Vans. Park Place was acquired in 2020 by Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Duluth, GA. Asbury is one of the largest automotive retailers in the U.S. For more information, visit parkplace.com.

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Jaguar DFW Parts Specialist Earns Jaguar’s Marque of Distinction Award

Jim Park – Parts Specialist | JLR DFW

Park Place Jaguar DFW Parts Specialist Jim Park won the Marque of Distinction for Parts Professional of the Year for all Jaguar dealers nationwide. Jaguar Land Rover North America recently announced 14 Marque of Distinction winners for 2022. The Marque of Distinction is the highest individual honor within the Journey to Excellence program, JLRNA’s reward and recognition program for individuals. 

“It is a great honor for Jim to be named the top parts professional out of nearly 200 Jaguar dealerships across the country,” said Park Place Jaguar-Land Rover DFW General Manager Matt Woolsey. “Jim is a valued member of our team.”

The Marque of Distinction winners were announced by Joe Eberhardt, Paul Cooke and Tori Morandi at the Unico Resort, Riviera Maya, Mexico. 

According to Paul Cooke, Jaguar Land Rover Training, Development and Recognition Director, “Programs such as this allow us to recognize individuals who demonstrate excellence in their role. This year’s winners represent individuals who demonstrate success in their everyday role, training achievement, customer feedback, as well as high achievement in both online and in-person assessments.”

Park Place Jaguar-Land Rover is located on the south side of East State Highway 114 in Grapevine. The dealership has been the recipient of the Pride of Jaguar Retailer Excellence Award for the past three years in a row. Park Place Dealerships has been named among the “Top 100 Places to Work” by the Dallas Morning News for nine consecutive years. Park Place Dealerships also ranked in the top 10 for corporations in Dallas/Fort Worth and was named the best company for training.

Park Place Dealerships was founded in 1987 and has been engaged in the community through its support of the arts, medical research, children’s advocacy, and education. Park Place employs more than 1,400 members and operates eight full-service dealerships representing luxury brands including Acura, Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. Park Place BodyWerks Collision Centers in Fort Worth and Dallas, and the Park Place Auto Auction, round out the company’s offerings. Park Place was acquired in 2020 by Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Duluth, GA. For more information, visit parkplace.com.

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Park Place Jaguar Land Rover Presents Grapevine AMBUCS with AmTrykes

Park Place Jaguar Land Rover DFW presented Grapevine AMBUCS with AmTrykes to the organization and several local children. Grapevine AMBUCS was one of 23 DFW non-profits to receive a total of $100,000 in the 2nd Annual Park Place Dealerships Season of Giving campaign. 

“We were thrilled to host Grapevine AMBUCS,” said Matt Woolsey, Park Place Jaguar Land Rover General Manager. “Children with disabilities often feel left out. The innovative AmTryke is a therapeutic tricycle that gives a child freedom of movement and builds their self-esteem. With the AmTryke, kids with disabilities can have freedom of movement just like family and friends.”

More than 400 charities applied for the 2022 Season of Giving grants, representing Park Place Cares’ four pillars. The local non-profits who received grants included:

Advocacy

·         Assistance League of Greater Collin County

·         Emily’s Smile Boxes

·         Alliance for Children

·         Seniors’ Pet Assistance Network (SPAN)

·         Amy’s Wish with Wings

·         Carson’s Crusaders Foundation

·         Operation Once in a Lifetime

·         Just Because, Inc.

·         C.A.S.T. for Kids Foundation

·         Christmas Wish Project of Tarrant County

·         Dallas Leadership Foundation

·         AUsome Moms

·         Dallas Hope Charities

Arts

·         Art House Dallas

·         Texas Girls’ Choir

Medical

·         Black Heart Association

·         Cancer Care Services

·         Wipe Out Kids’ Cancer

Education

·         It’s a Sensory World Inc.

·         City House

·         Tarrant County Samaritan Housing Inc.

·         Dallas Furniture Bank

Grapevine AMBUCS is dedicated to creating mobility and independence for individuals with disabilities through weekly meetings; performing community service projects; providing AmTryke therapeutic tricycles to people with disabilities; awarding scholarships to therapy and vocational students; and building wheelchair ramps. More information about Grapevine AMBUCS is available at https://grapevineambucs.wildapricot.org

Park Place Dealerships was founded in 1987 and has been engaged in the community through its support of the arts, medical research, children’s advocacy, and education. Park Place employs more than 1,400 members and operates eight full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. Park Place BodyWerks Collision Centers in Fort Worth and Dallas, and the Park Place Auto Auction, round out the company’s offerings. Park Place was acquired in 2020 by Asbury Automotive Group, Inc., a Fortune 500 company headquartered in Duluth, GA. For more information, visit parkplace.com.

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Grace Holds 4th Annual Poker Tournament at Park Place Jaguar Land Rover

“We are so proud to partner with Park Place and the Wright family, “said Shonda Schaefer, GRACE CEO. “Their support for GRACE and the community is what allows us to put on amazing events such as the Poker Tournament.”

Roy Choi, CEO of Champions Club with Johnny Campanello during the Fabulous Poker Tournament benefiting GRACE at Park Place Land Rover/Jaguar in Grapevine, Texas, Saturday Feb. 5, 2022. (Michael Ainsworth)

More than 30 players joined the poker tables along with their “lucky charms.” The tournament lasted more than three hours with back-and-forth action between the competitors, until Scott Coolbaugh was crowned the champion, winning a trip to Las Vegas, including a 3 day/2 night stay at the luxurious Cosmopolitan Hotel Courtesy of Shannon O’Brien – the Travel Purveyor, and a bottle of Columbia Valley Magnum Pedestal. Runner up, Paul Bischler, won a bottle of Tequila Clase Azul Reposado. Roy Choi came in third place and won a 15-year-old Macallan single Malt Scotch whiskey.

Scratch Kitchen & Fine Foods provided hors d’oeuvres and delicious tacos while Classic Wine and Storage supplied extraordinary wines for the evening.

“We’ve supported GRACE for many years,” said Kara Connor, Park Place Experiential Marketing Manager. “In addition to the recent Poker fundraiser, we will host the organization’s Christmas Cottage Kick-Off and Toy Drive at Park Place Lexus Grapevine in November. We’re proud to support the great work they do in our community. Park Place members often volunteer to help GRACE’s programs, such as the Feed Our Kids summer program.”

during the Fabulous Poker Tournament benefiting GRACE at Park Place Land Rover/Jaguar in Grapevine, Texas, Saturday Feb. 5, 2022. (Michael Ainsworth)

GRACE was organized in 1987 as a response to the growing need for emergency assistance services in far northeast Tarrant County. Local churches responded to community needs with a plan for distributing available resources through Grapevine’s Ministerial Alliance. Today, GRACE continues to be a centralized, coordinated effort of churches, businesses, and individuals donating food, clothing, monetary donations, and even professional services to Grapevine, Colleyville, and Southlake residents, as well as homeless and transient families in need. Programs have grown to include low-cost medical services, transitional housing, and general emergency assistance (food, clothes, furniture, financial assistance, information, and referrals). More information is available at gracegrapevine.com.

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Park Place Jaguar Land Rover DFW Hosts Grace Poker Tournament

Park Place Dealerships recently hosted the GRACE Annual Poker Tournament at Jaguar Land Rover DFW. Craig Aires was the Tournament Winner, and won the grand prize package, which included a trip to Las Vegas provided by Travel Purveyor with air miles through American Airlines.

“We are proud to report that we far exceeded our goal, making it the most successful Poker Tournament to date,” exclaimed Shonda Schaefer, GRACE CEO. “I absolutely love this event. It was so much fun seeing everyone come together and play for such a good cause. The money we raised is going straight back to our community, and for that we are so grateful. I want to thank our sponsors, our players, and anyone else involved.”

Guest enjoyed cocktails and scrumptious appetizers such as Tuna Tartare Wontons and Stuffed Chili Peppers handmade by Scratch Kitchen throughout the evening.

“We have a long-term relationship with GRACE,” said Kara Connor, Park Place Experiential Marketing Manager. “In addition to the Poker fundraiser, we also will be hosting the organization’s Christmas Cottage Kick Off at Park Place Lexus in November.”

In addition, Park Place recently had 20 members (employees) volunteer to feed nearly 200 kids through GRACE’S Feed Our Kids summer program.

“Children throughout the area need assistance with lunches Monday thru Friday during the summer,” Connor continued. “We provided boxed lunches, Park Place coloring books and colors. Park Place volunteers came from our corporate headquarters in Irving, Jaguar Land Rover DFW, Lexus Grapevine, Motorcars Arlington, and Volvo Dallas to serve the children.”

GRACE was organized in 1987 as a response to the growing need for emergency assistance services in far northeast Tarrant County. Local churches responded to community needs with a plan for distributing available resources through Grapevine’s Ministerial Alliance. Today, GRACE continues to be a centralized, coordinated effort of churches, businesses and individuals donating food, clothing, monetary donations, and even professional services to Grapevine, Colleyville, and Southlake residents, as well as homeless and transient families in need. Programs have grown to include low cost medical services, transitional housing, and general emergency assistance (food, clothes, furniture, financial assistance, information and referrals). More info at gracegrapevine.org

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GARY VENNER INDUCTED INTO CARROLL ISD ATHLETIC HALL OF HONOR

Gary Venner, Park Place Jaguar-Land Rover DFW general manager, was recently inducted into the Carroll ISD Athletics Hall of Honor for achievements in baseball, track, and football. He graduated from a class of only 53 students at Southlake High School in 1976.

Other Class of 2020 Hall of Honor inductees included:

  • Shannon McGowan, Class of 1977, Track & Field
  • Shelly Adamcik, Class of 1999, Volleyball/Track
  • Jessa Vacek, Class of 2001, Track & Field
  • Doug Strickland, Fan/Supporter
  • Justin Leonard, 2004 – Present, Cross Country Coach
  • 2004 Golf Team

“I’ve been part of some very successful teams,” said Venner. “I was catcher at Ranger Junior College in 1978 when we won the NJCAA World Series. There was not a single player good enough to carry the team and win that title. But together we achieved something remarkable.” 

Venner also played baseball at the University of Texas, where his team finished fifth in the College World Series in 1979. He was drafted by the Texas Rangers in 1980. He played and coached four seasons for minor league clubs in North Carolina, Colorado and Iowa.

“I worked off season selling cars,” explained Venner. “I was making more money in the car business than I was playing professional baseball. I spent the next 18 years at Hudiburg Chevy before joining Park Place in 2003. I was named General Manager of Lexus Plano the next year. Then I was GM at Lexus Grapevine from 2007 to 2014.” 

In 2005, Venner was part of the team that helped Park Place Lexus win the Malcolm Baldrige Award, the nation’s highest presidential honor for performance excellence. Park Place Lexus was the first automobile dealer to ever win the prestigious award. 

“Winning the Malcolm Baldrige Award was a high point in my career,” he said. “It’s not what I achieved, but what we achieved together as a team that makes me proud. Just like in athletics, I’ve made life-long friends working in the car business; both with the people I’ve worked with and the relationships I’ve been blessed to cultivate with clients who I now consider friends first.” 

Venner served as president of Park Place Dealerships from 2014 – 2017, but he missed the one-on-one interactions at the dealership level. He returned to Lexus Grapevine as GM, then in 2019, he became GM for Park Place Jaguar-Land Rover DFW in Grapevine.

“I reached the pinnacle of the career ladder and realized it wasn’t what really made me happy,” he explained. “I love the day to day operations of the car business. I always have. I enjoy working with my team to achieve our goals while helping them grow as individuals. Most of all, I love helping clients realize their dreams when it comes to their car ownership experience.”

Gary is married to Kayla Venner, a former second grade teacher at Southlake Elementary School. In November, the couple will celebrate 40 years of marriage. They raised their children (Morgan, 31, and Colton 27) in Colleyville. 

Park Place Jaguar-Land Rover is located on the south side of East State Highway 114 in Grapevine. The dealership has been the recipient of the Pride of Jaguar Retailer Excellence Award for the past three years in a row. Park Place Dealerships has been named among the “Top 100 Places to Work” by the Dallas Morning News for the past nine consecutive years. Park Place Dealerships also ranked in the top 10 for corporations in Dallas/Fort Worth and was named the best company for training.

Park Place Dealerships was founded in 1987. For the past 34 years, the company has been engaged in the community through its support of the arts, medical research, children’s advocacy and education. Park Place Dealerships employs more than 1,400 members and operates eight full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. For more info, visit parkplace.com.

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Game Day at the Park Place Auto Auction

An up-close-and-personal look at Park Place’s Auto Auction for area authorized dealers.

It’s 4 p.m. on Wednesday afternoon at Park Place Auto Auction in Plano, and the non-stop auctioneer chatter over the booming loudspeakers is silent now. The twin driveways are devoid of vehicles, while administrators inside the facility quietly wrap up the mounds of paperwork required to transfer ownership of nearly 200 vehicles.

But a mere two hours prior, the place was a buzzing beehive. Sedans, coupes, convertibles, SUVs, crossovers, pickups, minivans, sportscars and other vehicles of every make and manufacture creep slowly yet continuously along parallel driveways while about 200 potential buyers – independent and franchise dealers alike – raise a hand or give a nod and a wink to convey their bids. The din from fast-talking, sharp-eyed auctioneers is loud and urgent. Enormous wall-mounted monitors display a dizzying blur of vehicles and ever-rising numbers for all to see.

“The whole process is actually well under control,” says Kenny Parmentier, Operations Manager of Park Place Auto Auction. “But to outsiders, it tends to look like complete mayhem,” he adds with a chuckle.

Where Did It All Start?

The idea for getting into the auction business came from Park Place President Jordan Case, who wanted to create a clean, comfortable and well-kept environment where authorized dealers could find an extensive selection of both high-performance luxury cars and top-quality vehicles of all kinds, and engage in an efficient, hassle-free purchasing experience. In short, he wanted the auction business to function with the commitment to excellence that makes Park Place, well, Park Place.

More often than not, he’s on hand to savor the experience, which kicks off every Wednesday at 2 p.m. sharp. From that point, a vehicle is sold every 38 seconds. In the next 90 minutes, about 195 out of about 200 vehicles will have changed hands. And then it’s all over. Until next week, when it all starts again.

Where Do the Cars Come From?

Most of the vehicles come from Park Place pre-owned lots where they’ve been for 65 days, the result of trade-ins on something newer and shinier. Or they’re front-line vehicles that are getting long in the tooth as a new model year looms. The auction gives them all a chance to find new homes – and Park Place more room for more desirable pre-owned vehicles that will hopefully turn faster.

Celebrating its two-year anniversary in February, the Park Place Auto Auction business is run in partnership with America’s Auto Auction, a full-service company catering to dealers in 23 locations across 15 states. They handle all the day-to-day activity – checking vehicles in, taking pictures, and handling collections, payments, and titles.

Parmentier works for them, as does his five-member team.

“We’re running at a 95 percent success rate,” he says. “Once a vehicle is sold, the buyer has 48 hours to complete the sale and move the vehicle off the lot. It’s a fast-paced business and really quite exciting. It’s game day!”

In 2019, the business sold 8,647 vehicles or about 720 a month. Those that don’t sell one week – called “reruns” – go through the line again a week later for another shot at success, and are usually snapped up by eagle-eyed bargain hunters.

That certainly wasn’t the case when a 2019 Rolls-Royce and a 2018 McLaren came down the line.

“We don’t get those rarities all that often,” Parmentier grins, “but when we do, they’re show-stoppers!”

 

 

 

 

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Watch List for the 2020 Park Place Pre-Owned Event

Did you know that we have a wide array of Pre-Owned and Certified vehicles in our showrooms and inventory? Introducing the Park Place Pre-Owned event, which is a great way to experience affordable luxury to kick off the new year. With over 1400 Pre-Owned vehicles, including over 700 Certified Pre-Owned models and an array of non-certified Pre-Owned vehicles,  there are plenty of cars and SUVs to choose from.

To help guide you during the Park Place Pre-Owned event, we have highlighted notable models across our dealerships that could very well be the next vehicle in your driveway.

 

Jaguar F-Type & Land Rover Range Rover Sport

If you love responsive handling with a sports car vibe, the Jaguar F-Type offers coupe and convertible options for sale. Whether you enjoy a hard rooftop or want to let the top down during the springtime, drivers will enjoy the experience behind the Jaguar wheel.

The same handling experience can be found with the Range Rover Sport. Whether you are driving around the Dallas tollways during the week or navigating mountainous terrains during vacation, the Range Rover Sport SUV adds more throttle to your commute.

When purchasing the Certified Pre-Owned Jaguar or Land Rover, the CPO warranty covers 7 years from the original in-service date or when your purchase reaches 100,000 total miles, whichever comes first.

Lexus NX

The Lexus NX features modern interior design complemented by swift SUV performance. Ever since the NX debuted with its 2015 year model release, drivers have enjoyed the comfortable seating and adaptable cargo space. When purchasing a Certified Pre-Owned NX, L/Certified warranty offers you four complimentary maintenances for two years or 20,000 miles, whichever comes first.

McLaren 720S

Available at our Premier Collection, the McLaren 720S is ready for action as soon as you the start engine. The 720S is designed to be an everyday vehicle but also pushes the limits of relentless performance. Those interested Certified Pre-Owned McLarens can enjoy an additional 12 months or up to 12,000 miles of McLaren Qualified warranty.

Mercedes-Benz GLC

Mercedes-Benz meets the needs of drivers who love the comfortability of a luxury SUV paired with the drivability of a compact sedan. Certified Pre-Owned GLCs are available dating back to 2016 models. Any GLC300 comes with an unlimited mileage Certified Pre-Owned warranty for an additional year – with the possibility to extend coverage for two additional years at the time of purchase.

Porsche Macan

As SUV growth continues to climb industry-wide, the Porsche Macan is at the forefront of the SUV revolution. Not to mention, the performance crossover SUV is Porsche’s top-selling vehicle. Since its introductory 2015 model, Macan owners have enjoyed the athletic ride paired with the authentic Porsche styling. Owners who purchase a Porsche Certified Pre-Owned model will also enjoy 2 years of unlimited mileage warranty coverage after the expiration of the new vehicle limited warranty.

Volvo XC90

The top-selling Volvo model concludes the Park Place Pre-Owned Event vehicle watch list. Whether you need additional cargo space for a weekend getaway or daily driver to pick up the kids, the XC90 provides ample room for up to 7 occupants. With additional safety support and cozy comfort, Volvo’s full-size SUV helped the Swedish brand achieve their highest sales volume in 12 years.

With your purchase of a Certified Pre-Owned Volvo, owners will enjoy a 5 year or unlimited-mile warranty coverage from the original in-service date of the car. Additional warranty coverage can also be purchased up to a total of 10 years and unlimited miles at the time of purchase.

If you are in the market to upgrade your vehicle during the Park Place Pre-Owned Event, please visit parkplace.com to find your favorite Pre-Owned options.

 

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New 2021 Jaguar F-Type Introduced

From Jaguar USA- a new 2021 Jaguar F-Type has been announced this month featuring a redesigned model with a new exterior and interior design, enhanced tuning, and more technology and convenience features to elevate this definitive Jaguar sports car.

Read more for a quick snapshot of the “need-to-know” information and stay tuned to Park Place Jaguar as more information is released over the new year.

Overview

The new F-Type still embodies the Jaguar design DNA in its purest form, but now, looks more beautiful than ever with even more driver reward. Drivers have the options between a 4-6-8 cylinder options, all with eight-speed transmissions with full manual control.

The new F-TYPE also offers more driver-focused technology, including a reconfigurable, high-definition 12.3-inch TFT instrument cluster, Touch Pro infotainment system with Apple CarPlay® and Android Auto™ as standard and software-over-the-air functionality so future software updates can be made at the customer’s convenience without additional trips to the service center.

“State-of-the-art technologies together with luxurious materials and finishes deliver beauty with purpose in an interior which will delight driver and passenger alike even before the engine starts and the journey begins. Jaguar has been making sports cars for more than 70 years, and that rich heritage has inspired the team to create something truly extraordinary.”

Exterior

The proportions of the new F-Type are instantly recognizable, but there are a few key design enhancements that make this new F-Type a pure representation of Jaguar design language. 

  • Super-slim LED headlights with subtly updated ‘Calligraphy’ signature ‘J’ daytime running lights blend perfectly into the ‘liquid metal’ surfacing of the new clamshell hood.
  • The rear haunches enhance the vehicle’s inherently dramatic, purposeful form. The LED rear light clusters have been subtly updated too. Now slimmer, to match the headlights, they feature a bolder, ‘Chicane’ light graphic introduced by the all-electric I-PACE performance SUV. 
  • The bumpers are new, and introduce bolder surfaces with discreet signature graphics to enhance the overall design and provide greater differentiation across the model range, from the F-TYPE to the F-TYPE R-Dynamic to the F-TYPE R.
  • A new clamshell hood design sweeps elegantly back from the slimline LED headlights. 

And that’s just a few of the subtle, yet powerful updates made to the exterior of this iconic sports car for an overall more muscular tone form front to back.

Interior

Inside, the driver-focused ‘1+1’ cabin envelops the occupants with luxurious materials such as Windsor Leather, Suedecloth and Noble Chrome, while Jaguar craftsmanship is embodied in beautiful details such as monogram stitching on the seats and door trim.

Other updates to the elegant interior include:

  • the 12.3-inch reconfigurable HD TFT instrument cluster and Jaguar InControl® Touch Pro™ infotainment system
  •  12-inch reconfigurable HD TFT instrument cluster with graphics unique to the F-TYPE. This offers a choice of three display themes, including a full map. True to sportscar form, the default setting sports a large central tachometer.
  • the F-TYPE features Apple CarPlay® and Android Auto™ as standard13, along with software-over-the-air functionality

The intense eye for detail even touched the seatbelts (yes, you heard that right). The seat belt guides are finished with discreet ‘Jaguar Est. 1935 markings’, which are proudly repeated on the glove compartment release button surround. This subtle reference signifies the year the Jaguar name was first used by company founder Sir William Lyons to brand one of his beautiful cars.

Performance

A range of powerful, responsive engines in the 2021 F-TYPE includes four-, six- and eight-cylinder options with 296 hp, 380 hp and 575 hp respective outputs. All are matched to eight-speed Quickshift transmissions with full manual control capability using either the SportShift gear selector or the steering wheel-mounted paddles.

The new 2021 Jaguar F-Type will be available in an F-Type R configuration, F-Type R Dynamic, and F-Type core models. Learn more here.