The Road to Excellence: Park Place Dealerships

Over the past three decades, Park Place Dealerships has become a well-known automotive choice for clients to purchase, service or repair a vehicle in Texas.  Established in 1987 with a single Mercedes-Benz dealership in Dallas, Park Place added a Lexus dealership in 1991, along with Porsche in 1995. Distinguishing their employees as “members,” the company developed a reputation for a world-class client experience. Creating events that gave guests an inside look at new vehicles while supporting causes important to the community, Park Place established itself as a company with a big heart.

“Park Place is grounded on the principle that we are looking to cultivate a relationship, not just sell someone a car,” explains Tony Carimi, Park Place Dealerships Managing Director. “We strive to develop a relationships where we truly understand a client’s automotive needs. In fact, we’ve provided vehicles for multiple generations within a family because we developed that trust with the initial client.”

Park Place’s success has been built on a continuing commitment to their members and delivering exceptional client service. Many of the Park Place members have been with the company for more than 10 years because they love where they work, and they genuinely care for their clients and fellow members.

“I started with Park Place in 2002 as Service Director at the original Mercedes-Benz store,” said Carimi. “No matter a member’s title or position, they are the Park Place experience for our clients. That cannot be duplicated by any other company. We can never forget that our clients have a choice where they buy and service their vehicles.”

The luxury automotive group credits their core values as helping to build the company’s brand:

Unwavering integrity

In its most simplistic form, Park Place members do the right thing because it is the right thing to do… no matter what. A technician found a pouch full of cash while servicing a car. He immediately contacted his supervisor, and the pouch was put in a safe. The next morning the client called frantically looking for a “package” he’d left in his car. The pouch contained $50,000, and not a single dollar was missing.

People Passion

Park Place members passionately care about their clients, communities and fellow members. Frequently, clients report that a member has gone above and beyond to take care of them. It runs throughout the company from the moment someone walks into a dealership. Personalized interactions with the sales, service and collision centers, create an unparalleled experience.

Owning It

Park Place empowers members to make decisions to take care of their clients. There’s no handing someone off to a supervisor because the member has the authority to make a situation right.

Grit

Members have the strength and character to remain optimistic and provide resolutions to challenging situations. That has never been tested more than over the past year as the dealerships were defined as “essential services” during the pandemic. Members take care of clients based on their individual needs and circumstances.

“It all comes back to our people,” emphasized Carimi. “We don’t just hire people with automotive experience. We hire people for their passion and servant’s heart, then we train them for success. And that means ongoing training throughout the year for every member to ensure their personal and professional success.”

Park Place Women in Automotive *Disclaimer: image was taken pre-covid*

Many of the company’s leadership development classes are led by senior executives, with 90% of its managers being promoted from within. Park Place established a Women in Automotive Council to mentor and encourage their female members.  Women hold positions at the highest levels, including parts directors and service directors, as well as sales, F&I and human resources managers.  The company has been named to the Dallas Morning News “100 Best Places to Work” list for 10 consecutive years.

Over the past 33 years, Park Place has supported hundreds of non-profits through grants, in-kind donations, event sponsorships, and unique experiences. Park Place Cares supports philanthropic efforts in the arts, medical research, children’s advocacy, and education.

Park Place employs more than 1,400 members and operates eight full-service dealerships, representing nine luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. Park Place BodyWerks Collision Centers in Fort Worth and Dallas, and the Park Place Auto Auction, round out the company’s offerings.

Park Place Motorcars Arlington Celebrates 5 Year Anniversary by Donating $10,000 to Five Non-Profit Organizations

Five local organizations were recognized for their efforts in the community amid difficult conditions this year. Park Place Motorcars Arlington chose the nonprofits based on their commitment to education, children, and health.

Five non-profits were chosen in celebration of Park Place Motorcars Arlington’s five-year anniversary. The dealership donated a total of $10,000 to the following organizations:

    • Mansfield Education Foundation
    • Texas Rangers Baseball Foundation
    • Boys & Girls Clubof Arlington
    • Arlington Education Foundation
    • Texas Health Arlington Memorial 

“It is a privilege to serve Arlington, Mansfield, and the surrounding area,” said Malcolm Gage, General Manager of Park Place Motorcars Arlington. “As we celebrate five years in Arlington, Park Place continues to reinforce the importance of giving back in the community where our members live and work.”

The Park Place Cares program supports more than 300 organizations around the Dallas-Fort Worth area throughout the year. Park Place’s members are further challenged to volunteer their time and resources to serve local communities.

Park Place Dealerships was founded in 1987. For the past 33 years, the company has been engaged in the community through its support of the arts, medical research, children’s advocacy and education. Park Place employs more than 1,400 members and operates eight full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Volvo, Jaguar, and Land Rover. For more info, visit parkplace.com.

 Park Place Porsche Dallas Taycan Ride & Drive Benefiting Dallas Children’s Advocacy Center

   

It was probably one of the quietest Porsche test drives in recorded history. When you press the ‘start’ button on the all-electric Porsche Taycan, there’s no rumble… not even a purr. But don’t let the absence of engine noise or the lack of fossil fuels emissions fool you. Once the accelerator is depressed, the stylish sedan effortlessly rockets from 0-to-60 in less than three seconds. And it does so with the smooth handling that only pure Porsche DNA can provide. Don’t worry. Porsche offers an option for a simulated, electronic engine sound for fans of the rumble and roar.

Park Place Porsche Dallas recently held a day-long Porsche Taycan test drive event to benefit the Dallas Children’s Advocacy Center. For each Taycan test drive, Park Place donated $100 to DCAC to help improve the lives of abused children in Dallas County and to provide national leadership on child abuse issues. More than 28,000 cases of child abuse were reported last year in Dallas County. 

Guests enjoyed freshly grilled bites and refreshing, alcohol-free mocktails, courtesy of the culinary team from the Thompson Dallas Hotel. Located on North Akard Street at the heart of downtown Dallas, the new 51-story tower is set to debut in November 2020. 

Boasting 750 horsepower, the 2020 Porsche Taycan (aptly rhymes with icon) is a four-door sedan that accelerates faster than a skydiver in free fall and can partially recharge for 62 miles of range in just over five minutes. While it can take tight curves like a sports car, it also offers the smooth ride of a luxury sedan. 

The Taycan can go approximately 200 miles on a full charge. Owners can charge it overnight from the comfort of their home, or at one of more than 400 Electrify America charging stations across the U.S.  With apps and services on their smart phone, drivers can control the charging process, check the charging status, or bring the cabin of their Porsche to a comfortable temperature, all from the comfort of their home or office.

Over the past 33 years, Park Place has supported hundreds of non-profits through grants, in-kind donations, event sponsorships, and unique experiences across Dallas/Fort Worth. Through Park Place Cares, the luxury automotive group supports philanthropic efforts in the arts, medical research, children’s advocacy, and education.  Among the community service projects in which Park Place members are currently engaged, hundreds of members are volunteering their time and talents to build a home with Dallas Area Habitat for Humanity in a low-income neighborhood.

DCAC is the only agency of its kind in Dallas County, working in agreement with public and private agencies to investigate, prosecute, and provide healing services for child abuse cases in Dallas County. The agency reduces the re-victimization of the child, removes barriers to investigation and treatment, and enhances criminal prosecution with a distinctive multidisciplinary and united approach to these complex and severe cases. More info is available at dcac.org.

Member Spotlight on Mark Kelley: A Technoid of All Things Mercedes

 

“I’ve been obsessed with Mercedes practically my whole life,” says Mark Kelley. “And I never imagined as a kid that I’d be doing this for a living.”

“This” is his gig as a Product Specialist with Park Place Motorcars Dallas. In a nutshell, his job is to familiarize himself with all the ins and outs of every Mercedes product – no small task, given the company’s expansive portfolio – then share that knowledge with clients who might have questions about their model’s advanced technology and performance.

He also shares his expertise with team members to help them understand a particular vehicle’s features and functions. In some cases, that might mean diagnosing and explaining an electronic application – a nav system or alarm feature, perhaps – that eliminates the need for a service drop-off.

“Sometimes we can solve an issue right in the service driveway without having to take the vehicle in,” he says. “Saves a lot of time.”

He joined the dealership just a year ago as part of the concierge team. But his infatuation with learning all things Mercedes quickly led to his current role, which also includes actively posting (along with his buddy Joni Tsosie) for the store on social media.

“She’s everything a good co-worker is supposed to be,” he says. “Super-kind, always has new and original ideas. We complement each other well and I think we’re a really good team.”

He recalls his first days at the store with unbridled enthusiasm. “On my first day, I was handed the keys to an AMG GT 63 S for a client delivery and was thunderstruck. This environment is just a dream for a car nut like me. It’ll never, ever get old.”

Recounting his fascination with cars, the southeast Kentucky native admits that when he was younger, Corvettes and the Italian breeds were his thing. But even then, he always admired the style, power, luxury and storied history of Mercedes.

Then he got to ride in the legendary SLK55 AMG, with its hand-built 5.5-liter V-8 cranking an impressive 415 hp, mated with the silky-smooth seven-speed automatic transmission.

And that, as they say, was that. “To say that my impression was lasting is a huge understatement,” he laughs. “It’s been Mercedes, Mercedes, Mercedes, ever since.”

As to the thorny issue (for car nuts, at least) of what his favorite Mercedes product is, Kelley pauses, then whistles. “That’s really difficult, but I’d have to say the Maybach. The execution, the tech, the luxury, the performance – it has no flaws. It’s perfection.”

In his spare time, Kelley’s a fancier of anything outdoor-sports related, such as hiking and playing disc golf, a game that involves Frisbees instead of the traditional clubs and little white ball. The degree of difficulty, however, is similarly frustrating. “I try,” he says with a sigh.

One thing he misses from Kentucky – homestyle chicken and dumplings. “I’ll get a hankering, but nobody knows how to do it in Texas. I’m still looking, though.”

He also says he’s into all kinds of music. “Country, pop, and a lot of the stuff from the early 2000s, like Britney, NSYNC, Destiny’s Child, TLC and Backstreet Boys. “Kind of weird, but I like it,” he grins. At the moment, he’s into “Midnight Sky,” the latest single from Miley Cyrus’ upcoming album. 

Hey, bet she sounds really good coming through the 26 speakers of the Maybach’s Burmester® High-End 3D Surround Sound system.

“I’ll let you know,” he chuckles.

Member Spotlight on Kara Connor: The Epitome of Exceptional

Kara Connor can be forgiven if, every once in a while, she sounds a bit out of breath. “I just got asked to run downstairs and help someone with …”  (Fill in the blank with any of the hundreds of business activities at bustling Park Place Motorcars Arlington.)

She’s what’s known as a “multipotentialite,” which is a multisyllabic mouthful that describes someone with particularly strong intellectual or artistic curiosity who displays aptitudes across multiple disciplines.

To her credit, she cracks up at the lofty description, then dismisses it with an always-ready smile. “We’re a team, and we all pitch in when we can,” she says. “It’s just the way we’re wired.”

The Mansfield, Texas, native seems to pop up all over the place – greeting clients at the welcome desk, running down a service question, fielding calls and emails from local media, as well as other sundry and myriad daily activities. All that’s in addition to her official duties as General Manager Malcolm Gage’s Administrative Assistant and Mercedes Benz Certification Program Coordinator.

“Kara is truly an asset and an integral part of the Motorcars Arlington team,” says Gage. “Her positivity and accommodating attitude toward our members, and her dedication to the dealership’s community marketing and presence, proves that she is truly the epitome of Park Place core values.”

The gregarious Connor graduated from Texas Tech with a degree in (not surprising) Public Relations, and remains a staunch Red Raider fan. After graduation and a brief stint with the marketing team at a commercial construction company, she got wind of an opportunity at Park Place, wangled an interview and (also not surprising) was hired immediately.

“That was 13 years ago,” she marvels. “I served as a marketing coordinator for eight years, mainly handling community relations and dealer events but also anything that sailed over the transom. It’s a great team. In fact, the person who now heads up Park Place marketing, Anam Ali, was my intern! We talk all the time! It’s cool to see how far she’s come and deservedly so.”  

Five years ago, her growing family (she and her husband Tim have two equally super-active kids, 10-year-old Cade and six-year-old Quinn) prompted her to reassess her schedule, which often included late-night promotional events. Aware that the then-new Arlington location would be seeking qualified people, she was emboldened to request a lateral transfer in order to take advantage of the location’s proximity to home and hearth.

“That’s yet another great thing about Park Place,” she says. “The family-first concept is a paramount priority. So when the opportunity arose to make a change, everyone was encouraging, positive and happy to help.”

The switch allowed her to direct more energy to her family’s life – she’s president of her school’s PTA – while still doing the work she loves for Park Place.

As an example, she worked with the Park Place marketing team to create a “Summer Road Trip” video series with Gage as host. Her behind-the-scenes energy is apparent.

In her rare spare time, she’s a big reader and admits to liking “chick flicks” as well as thrillers. She’s also a fan of social media but tries to limit its use at home. “It’s really easy to go down that rabbit hole for hours,” she says. “But it’s important to show kids that you don’t need to be on a device all the time. Even in these times, personal interaction is paramount.”

The same is true of how she approaches her job. “The people and the relationships I’ve made throughout the years gives me a real sense of satisfaction and fulfillment,” she says. “Our standards of integrity, a passion for people, owning it and grit aren’t just words on a poster,” she says. “I agree with them and try to live by them, because I think they’ll take you far. The sense of team, family priority, belonging and contributing – they’re all here and it’s just wonderful. I can’t imagine being anywhere else.”

Member Spotlight on Travis Tittle: It’s a Family Affair

It’s been said, usually tongue-in-cheek, that you can choose your friends but you can’t choose your family. But in the case of Colleyville native Travis Tittle, his friends ARE his family. And as an added bonus- his coworkers too!

“My step-dad and younger brother both work here,” he beams. “Dad’s a team lead and Joseph is in the parts department. “Practically every day when we get back from lunch, we hang out. It’s great.”

Tittle graduated Colleyville Heritage High School (Go Panthers) and spent a few semesters at Fort Lewis College (Go Skyhawks) amid the magnificence of Durango, Colorado. He came back home and immediately entered the automotive industry, serving in a variety of roles at several dealerships before signing on to join the parts department at Park Place Lexus Grapevine in 2004. He worked his way up from the warehouse to back-counter, then front counter, then Assistant Service Manager, and then began his current role as Service Manager seven years ago. It’s a high-velocity role and he relishes every second of it.

“I’m one of two service managers here and on average, we see about 150 vehicles a day,” he says. “Basically, my job is to make sure each of those clients is well taken care of, and to help move the vehicles through the shop. It never stops, really, and that’s what makes this job so much fun.”

The role occasionally offers other “amusements,” such as rescuing hidden kittens and other assorted wildlife. But the topper has to be when a tech opened a hood to examine what was initially suspected to be rodent damage.

“Normally, our shop functions like a well-oiled machine,” he says now, chuckling at the memory. “But we spent about 30 minutes trying to fish out a five-foot-long snake, and it seemed like the whole shop was freaking out a little. It was probably the most intense half-hour we’ve all ever spent at work.”

The snake was rescued, uninjured, and taken to a local creek to join his friends, much to the relief of the service team and, presumably, the snake.

Other moments, however, are much more serious, such as the time when Tittle and several co-workers were driving to Austin and by sheer coincidence, witnessed a severe collision involving a Park Place Lexus client.

Lexususa shared the story on their isntagram in November of 2019:

How do you make a customer feel like a guest? Lexus owner Joyce Lee was involved in a head-on collision on I-35 in Fort Worth, TX that totaled her Lexus. Greg Duerr, Rod Moreno and Travis Tittle of Park Place Lexus were nearby and helped Joyce to safety inside their own vehicle. They then aided as witnesses to the accident. As Joyce put it in her letter to the dealership, “These outstanding men took Park Place’s above-and-beyond reputation to a higher level, in that they stopped to help render aid to me after my head-on collision.” The hospitality and empathy of Lexus dealers and their employees extends beyond the dealership.

“That was really frightening,” says Tittle. “I’m just glad we were there and could help.”

He says the episode speaks to the Park Place culture as a place of camaraderie unlike anywhere else.

“We all get along extraordinarily well,” he says. “In fact, we hang out with each other after work. And in my case, since I’ve been here so long, our kids are also hanging out with each other, too. That’s very rewarding.”

In his spare time, you can find him and his wife, Vanessa, chasing after their two extremely active kids – three-and-a-half-year-old Trenton and one-and-a-half-year-old Tessa, at their Colleyville home. “I met Vanessa in middle school and I guess you could say it was love at first sight,” he confesses.

He also enjoys pursuing mostly outdoor activities – golf, hiking, sports of all kinds. “I grew up playing a lot of soccer and hockey, so if it’s physical, yeah, I’m trying to do it.”

He acknowledges that in terms of his direct, all-business demeanor, he might initially come off as a little brusque. “But really, I’m nicer than I initially seem to be,” he laughs. “When people first meet me, they think I’m sort of mean. But once they work with me for ten years or so, I’ll lighten up … a little bit!”

Member Spotlight: Park’s Place’s Very Own Joni Tsosie is a Multi-Tasking Marvel and Jack of All Trades

As bubbly as her favorite beverage – Champagne – Joni Tsosie is nevertheless a study in contrasts. Case in point: She’s as comfortable behind the wheel of a low-slung, high-performance Mercedes AMG GT as she is pushing a Boeing 757 from the gate with a lug tractor.

And yes, she’s actually done that. 

“Quite often, in fact,” she laughs, waving her hand in the air dismissively, as if hauling around a 240,000-pound airliner is just another part of an average day. “I worked United Airlines gates for three years and we were well-trained to handle everything – passenger check-ins, ticket counter, re-books, ramp service, stacking luggage and yes, aircraft push and pullbacks. I nearly froze when it snowed!”

She came in from the cold when, in 2006, United transferred her from her hometown of Salt Lake City to DFW. Airline hours being what they are (or were), she had the flexibility to accept a part-time greeter gig with Park Place at the Smart Car Center. And then along came the 2008 recession, and airlines everywhere started laying people off, Joni included.

“I debated moving back to Utah but hadn’t said anything to anyone,” she recalls. “And that exact same week, Park Place offered me a full-time job and I thought that I’d try it out and if I wasn’t happy, I’d just move back. But I’ve been happy ever since, and it’s been an amazing job. So getting laid off was a very good thing.”

In her current role as New Car Executive Administrator, the whole study-in-contrast thing arises again. The always-stylish, ever-smiling, super-chill Joni is an absolute demon when it comes to banishing the devil in paperwork details. She inputs data every time a vehicle is sold, registering each sale with Mercedes Benz USA, double-checking to make sure all incentives and rebates are accounted for, as well as scheduling weekly training sessions for her team. And if something’s amiss, she does the research to find out what, why, and how to fix it.

“I guess I’ve always had an eye for detail,” she admits. “Plus, working at an airline teaches you time management, and that every single person needs to be on their game to work together as a team. That’s very much what it’s like here, and really speaks to the whole Park Place culture of creating exceptional experiences for both members and clients alike. Our team is second-to none.”

One of the best parts of her job is posting social media about the dealership, the members, the clients and the vehicles. “It’s a wonderful opportunity to share how we feel about our store, and bring the love and loyalty and amazing experiences to everyone,” she says. “I love being able to showcase what makes us different and special. It really makes me happy to bring that feeling to others, especially with my family so far away. This is my family here, too. I truly want the best for them and for the dealership. It really feels like home so I’m protective and proud and want everyone to be happy.”

The current pandemic has curtailed many of Joni’s favorite activities, such as in-store shopping for the latest fashions, attending concerts, traveling with long-time friends – she’s been to Miami, LA, Mexico and Greece, among other hot-spot destinations, with long-time friends from elementary school. “One of my best friends is from fourth grade,” she chuckles. “I keep friendships for a long time and we all love traveling together.”

Like many of us these days, she keeps in touch with friends and her large family (seven siblings and 22 nieces and nephews) via Zoom. And with concerts on pause right now, she enjoys listening to some of her favorite performers such as Beyonce, Lady Gaga, Chris Brown and Kendrick Lamar. “It’s not like seeing them on stage but it’ll have to do for now,” she says.

What she really, really misses, though, is … “BRUNCH! I love, love, love brunch. That’s my one true talent!”

She also longs for the return of nearby Shinsei, a world-class sushi restaurant where the hip neighborhood vibe is all about relaxed, fun elegance.

Come to think of it, that’s also a suitably accurate portrayal of Joni. And there’s no study in contrast about that description at all.

Member Spotlight: Daniel Conklin Finds His ‘Home Sweet Home’ at Park Place

Some people have just got it – and by “it,” we mean “IT,” that indefinable, “je ne sais quoi” star quality. Maybe it’s the smile that lights up their eyes as well as their face. Or the easy yet confident way they carry themselves. Or their style. Whatever it is, some got it and some don’t.

Daniel Conklin’s got it. Not that he’d ever admit it, of course.

“I’m just a small-town farm kid from Caddo Mills, Texas,” he laughs, something he does easily and often. “I graduated from Greenville High School, got a partial scholarship through cheerleading to Texas Tech, endured the West Texas dust storms for my B.A in business management and was lucky to get a job at J.P. Morgan Chase where I’d interned. I was very grateful.”

No doubt the same can be said of the people who hired him, as he quickly made himself indispensable for nearly four years until larger forces, namely the mortgage crisis of 2008-09, forced mass industry layoffs. He tried out a gig as an investment business banker for a while, then was tapped for a recruiter role at GEICO that kick-started his interest in all things HR (Human Resources). Park Place reached out to him in 2014 with an HR Generalist role and, as he says, “the happy journey began.”

“Park Place didn’t really have a talent acquisition function back then,” he says, “and leadership entrusted me to build and lead the department from scratch, which was a huge honor.”

As happens in recruiting, however, connections and offers abound, so after four years of recruiting for Motorcars Dallas and Park Place corporate, he left for another opportunity. “Hardest decision I’ve ever made,” he says now. Fortunately for Park Place, after a short year, he jumped right back in and has been a hard-charging HR star ever since.

“I loved the new job but really missed Park Place, which is what I consider my home insofar as my career,” he says. “We really have some wonderful, amazing people and such a great organization – especially Robert Morris and Patrick Huston and their teams.” (Robert is General Manager of Motorcars Dallas: Patrick is GM of Porsche Dallas.)

He also proudly lists the certifications of SPHR and sHRBP on his resume. SPHR stands for Senior Professional in Human Resources®, a rigorous accreditation from HRCI®, the HR industry’s premier credentialing organization for more than 40 years. sHRBP stands for Strategic HR Business Partner and comes from HCI, Human Capital Institute, a research-based learning solutions company for human resource and talent management professionals. And that’s on top of the MBA in Human Resources Management he earned from Trinity University of San Antonio earlier this year.

“Maybe it’s the cheerleader in me,” he grins, “but I’ve always wanted to stand out, to always be the most qualified in whatever I do. These are demanding programs and I was the first HR person at Park Place to receive the accreditations, so I’m pretty happy about that.”

He even finds time in his crowded schedule for hobbies, such as his dedication to cooking and baking – you can find examples of his handiwork at www.definitelybydaniel.com, which includes mouthwatering recipes for barbecue ribs, clam chowder, banana nut bread and even limoncello.

Somewhere with all this going on, he also managed to find time to get married two years ago, and he and his husband Spencer just welcomed a son, Carter Ian Conklin, on July 14.

Lately, Daniel has been busy decorating their son’s nursery with thousands – literally thousands – of Winnie the Pooh-themed balloons. “Might have been a bit more ambitious that I thought,” he chuckles. 

Ambition is a characteristic – just maybe it’s that “IT” quality – that Daniel seems to be blessed with in abundance. But he points with genuine humility to another source. 

“My father is a Baptist bishop and I was raised in the church to believe in a higher power,” he says matter-of-factly. “I truly believe if you exude good vibes and karma, you’ll receive it back in kind. Thinking positively, and having faith in the things you want in your life, will ensure that they’ll come to pass.”

Park Place Dealerships Teams Up with After School All-Stars on Dallas ISD Drive-Thru School Supply Delivery

Back to School is an exciting time for students. But the 2020-21 school year is especially fraught with uncertainty. Many parents in Dallas County are struggling financially from the economic impact brought on by the COVID-19 outbreak. Regardless of whether students return to the classroom or are learning online, the purchase of school supplies adds to the stress.

Park Place Dealerships teamed up with the After-School All-Stars (ASAS) to provide 140 students in Dallas ISD and a local charter school with free backpacks filled with supplies for the upcoming school year. The event, held at Hector P. Garcia Middle School in Oak Cliff, was a cross between a Pep Rally and the Student Drop-Off line. A Deejay pumped out popular tunes as cars drove through the line. Dallas ISD teachers, After School All-Star staff and Park Place members, all appropriately masked and observing social distancing guidelines, were dancing, jumping up and down, and shouting encouragement to students and parents as they passed through, then handing them stuffed backpacks through the open car windows.

“The energy was electric,” said Anam Ali Hashambhai, Park Place Dealerships Experiential Marketing Manager. “It was fun to see the kids’ faces light up when we handed them their own backpack. The parents and guardians were also very grateful. Honestly, I think we got more out of it than the kids! It’s humbling and very rewarding to serve our community.”

Each backpack contained a $10 Chick Fil-A gift card; HotBoyz masks donated by Dallas Cowboys player Demarcus Lawrence; an inspirational book: “The Playbook: 52 Rules to Aim, Shoot, and Score in This Game Called Life” by Kwame Alexander; a bookmark; spiral notebooks; loose leaf paper; a pencil pouch; pencils; pencil sharpener; markers; ruler; glue stick; colored pencils; folders; lanyards, USB drive; composition books; highlighters; pens; dry erase markers; and a stress ball.

Over the past 33 years, Park Place has supported hundreds of non-profits through grants, in-kind donations, event sponsorships, and unique experiences across Dallas/Fort Worth. Through Park Place Cares, the luxury automotive group supports philanthropic efforts in the arts, medical research, children’s advocacy, and education. 

ASAS is one of the largest free school-based out-of-school time program providers in the country and currently offers programming to more than 850 students per year in six high-needs schools across Dallas County. ASAS North Texas serves schools in low-income neighborhoods in an effort to serve the students most in need. 97% of the students identify as black, indigenous, or youth of color and 88% are considered economically disadvantaged.

For more information about ASAS, visit them at afterschoolallstars.org.

Celebrating 50 Years of Range Rover

This summer we celebrate 50 years of Range Rover. Range Rover was the original luxury 4×4; 50 years on it’s still the benchmark for design, all-terrain capability, and sophisticated refinement.

As we continue the celebration, be sure to tag @JLRDFW on Facebook and Instagram with your Land Rover Photos (past and present) to share stories of Range Rover over the years. 

We can’t wait to see what adventure awaits us in the next 50 years.